A Deep Dive into OPPO Smartphone Product and Market Strategy

2016-05-18
Price :
Published : May-2016
No. of Pages : 22

The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market.

List of Topics

  • Latest development of the Chinese smartphones and includes Chinese brands’ shipment volume and share in the global smartphone market in the past few years
  • Accumulated 3G/4G subscribers in China on the quarterly basis from 2013 to 2015
  • Analysis of Oppo’s product strategies, touching on its major customer base, pricing strategies, product specs and features
  • In-depth analysis of Oppo’s three market strategies: celebrity marketing, sponsor marketing, and retail marketing

Companies covered

  • Apple, BlackBerry, HTC, Huawei, Lenovo, Microsoft, Oppo, Samsung, Sony, Xiaomi, ZTE
Filed in: Information Technology
Publisher : Technavio
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