Alternative Sweeteners Market to 2015

2012-01-03
Published : Jan-2012

US demand to rise 3.3% annually through 2015

US demand for alternative sweeteners is forecast to advance 3.3 percent annually through 2015 to $1.4 billion. Gains will be led by continuing market penetration of relatively new entrants to the industry, including the stevia extract rebiana-A (reb-A). More mature segments of the market, including high intensity sweeteners (such as sucralose) and polyols (such as sorbitol) will see more restrained, though still healthy, increases in demand. Market trends favoring less processed ingredients will drive well publicized usage of sweeteners that can be marketed
as “natural.” However, further consumer preference for reduced-calorie foods and beverages will ensure the ongoing use of ubiquitous sweeteners such as aspartame.

Alternative Sweeteners to 2015

Published:December 2011
No. of Pages: 231

High intensity sweeteners to remain largest segment

High intensity sweeteners, despite the drag of a declining soft drink market, will remain the  largest product category among alternative sweeteners. This leadership position is rooted in their
continuing domination of the large diet soft drink and tabletop sweetener markets. Aspartame will remain the leader in diet soft drinks, while the tabletop market will continue to be dominated by sucralose. Growth in other markets will be healthy, although high  intensity sweeteners are used in much lower quantities outside of their two mainstay applications.

Though expected to remain a fairly small share of the overall market, newer alternative  sweeteners will register by far  the fastest growth and generate the most interest among food and beverage processors, as well as among consumers. The 2008 FDA approval of reb-A led to
high-profile introductions of stevia-based products, such as tabletop sweeteners, juice  beverages, fruit drinks, flavored waters and soft drinks, many of which have met with strong consumer favor. In 2010, the FDA approved luo han guo (monk fruit) for use in the US; while this
product’s potential remains to be seen, its natural profile is on trend with current consumer purchasing decisions. Furthermore, full-calorie agave nectar is gaining traction due to its positioning as a natural alternative to highly processed high fructose corn syrup.

Polyols, a mainstay of the alternative sweetener market, will register solid growth in demand. Xylitol will see gains above the segment average as it expands its presence in such applications as chewing gum, where it benefits from a unique profile in adding sweetness, enhancing minty flavors and actually improving dental health.

Tabletop sweeteners to overtake confections as largest food market

While demand in diet soft drinks, the largest single outlet for alternative sweeteners, will decline, other applications will offer solid opportunities for growth as food processors and consumers
seek healthier food options with fewer calories and less high fructose corn syrup. This trend will lead to above average gains for acesulfame potassium (ace-K) and sucralose, as well as for low-calorie polyols such as erythritol and xylitol, and  newer options such as reb-A. By 2015,
tabletop sweeteners will overtake candy and confection applications as the largest segment of the food market for alternative sweeteners. Sucralose-based sweeteners will maintain dominance, though inroads will be made by newer products with a natural profile. Other markets,
including personal care products and pharmaceuticals, will remain fairly small.

Study coverage

This new Freedonia industry study, Alternative Sweeteners, is priced at $4900. It presents historical demand data (2000, 2005, 2010) and forecasts for 2015 and 2020 by product and market. The study also considers market environment factors, evaluates company market
share and profiles 26 industry players.

This study can help you:

  • Determine your market & sales potential
  • Learn more about industry competitors
  • Assess new products & technologies
  • Identify firms to merge with or acquire
  • Complement your research & planning
  • Gather data for presentations
  • Confirm your own internal data
  • Make better business decisions

COMPANY PROFILES

Profiles 26 US industry players such as Roquette Freres, Corn Products International, Tate &
Lyle and NutraSweet

Additional Information

This study covers the US market for alternative sweeteners by type (high intensity, polyols and other) and market (food, beverages, personal care products and pharmaceuticals). For the purposes of this study, the term “alternative sweeteners” describes sweetener products used as alternatives to sucrose (sugar) or the major corn sweeteners (high fructose corn syrup, glucose
and dextrose). Incidental use of products in non-sweetener uses, such as sorbitol used as a plastics additive, is excluded. Historical data for 2000, 2005 and 2010 and forecasts for 2015 and 2020 are provided in dollars and pounds. The term “demand” refers to US demand, sales or apparent consumption and denotes US production plus imports less exports. Demand is presented at the manufacturers’ level. Tabular details may not add to totals due to independent rounding and ratios may be rounded for the sake of clarity.

Information and data for alternative sweeteners were obtained from a variety of primary and secondary sources, including government and trade associations, industry participants, online databases and other Freedonia studies. Primary information was gathered through consultations with personnel of participating companies. Secondary and background data were obtained from
various government agencies and trade publications including Beverage Industry, Beverage World, Chain Drug Review, Chemical Week, Dairy Foods, Dairy Industries International, Drug Store News, Food Technology, Natural Products Insider, Nutraceuticals World, Refrigerated & Frozen Foods, Restaurants & Institutions and Supermarket News. Corporate annual reports,
SEC Form 10-K filings, product literature and other company information were also used in framing the industry and market environments and as input for market size assessments. Macroeconomic and demographic indicators used in this study were obtained from The Freedonia Group Incorporated Consensus Forecasts dated August 2011.

Table Of Content

INTRODUCTION viii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
Demographic Trends 6
Macroeconomic Overview 9
Consumer Spending 13
Dietetic Food Overview 16
Health Overview 18
Diabetes 19
Weight-Related Conditions 20
Pricing & Product Mix 23
Regulatory Overview 26
International Activity 29
Foreign Trade 31

III. SWEETENER OVERVIEW 33
General 33
Conventional Sweetener Overview 37
Sucrose 40
Corn Sweeteners 43
High Fructose Corn Syrup (HFCS) 44
Other Corn Sweeteners 47
Other Conventional Sweeteners 48
Sugar Equivalency 50

IV. PRODUCTS 53
General 53
High Intensity Sweeteners 58
Aspartame 62
Markets 65
Suppliers 67
Sucralose 67
Markets 69
Suppliers 71
Saccharin 72
Markets 75
Suppliers 76
Acesulfame Potassium (Ace-K) 77
Markets 78
Suppliers 80
Neotame 80
Polyols 82
Sorbitol 85
Mannitol 87
Xylitol 89
Maltitol 91
Erythritol 93
Other Polyols 95
Other Alternative Sweeteners 97
Stevia 98
Other 100
Agave Nectar 102
All Other 103

V. MARKETS 104
General 104
Food 106
Food Industry Overview 107
Alternative Sweetener Demand 109
Candy & Confections 112
Candy & Confections Outlook 113
Alternative Sweetener Demand 115
Chewing Gum 117
Chocolate Candy 119
Other Candy & Confections 120
Tabletop Sweeteners 122
Tabletop Sweetener Overview 123
Alternative Sweetener Demand 124
Dairy Products 127
Dairy Product Overview 128
Alternative Sweetener Demand 130
Other Food Products 134
Beverages 138
Beverage Industry Overview 138
Alternative Sweetener Demand 141
Carbonated Soft Drinks 144
Carbonated Soft Drink Overview 144
Alternative Sweetener Demand 146
Other Beverages 149
Other Beverage Overview 150
Alternative Sweetener Demand 153
Personal Care Products 155
Personal Care Product Overview 156
Alternative Sweetener Demand 158
Pharmaceuticals 160
Pharmaceutical Industry Overview 161
Alternative Sweetener Demand 164

VI. INDUSTRY STRUCTURE 166
General 166
Market Share 167
Formulators 172
Competitive Strategies 172
Cooperative Agreements 174
Research & Development 176
Marketing 178
Distribution 181
Company Profiles 183
Ajinomoto Company Incorporated 184
Alberto Culver, see Unilever Group
Alcan International Network USA, see Rio Tinto Group
Archer-Daniels-Midland Company 186
Arnhem Group 187
BENEO, see Südzucker
BioPlus Life Sciences, see Pharmed Medicare
Cargill Incorporated 188
Celanese Corporation 190
Corn Products International Incorporated 192
Cumberland Packing Corporation 194
Danisco, see DuPont (EI) de Nemours
DuPont (EI) de Nemours 196
JMC Corporation 198
Johnson & Johnson 199
LycoRed, see Makhteshim Agan Industries
Makhteshim Agan Industries Limited 202
McNeil Nutritionals, see Johnson & Johnson
Merisant Company 204
Mitsubishi Corporation 206
Natural Sweet Ventures, see PureCircle
NOW Health Group Incorporated 208
NutraSweet Company 209
Nutrinova Nutrition Specialties & Food Ingredients,
see Celanese
Pharmed Medicare Private Limited 211
PMC Global Incorporated 212
PureCircle Limited 213
Rio Tinto Group 216
Roquette Frères SA 217
San Fu Chemical Company Limited 219
Südzucker AG 220
Sugar Foods Corporation 222
Tate & Lyle plc 224
Unilever Group 226
United American Industries Incorporated 227
Whole Earth Sweetener, see Merisant
Wisdom Natural Brands, see United American Industries
Other Companies Mentioned in Study 229

List Of Tables

SECTION I — EXECUTIVE SUMMARY
Summary Table 3
SECTION II — MARKET ENVIRONMENT
1 Population & Households 9
2 Macroeconomic Indicators 13
3 Personal Consumption Expenditures 15
4 Diabetes & Obesity Conditions 19
5 Selected Alternative Sweetener Prices 26
SECTION III — SWEETENER OVERVIEW
1 Sweetener Demand by Type & Market 36
2 Conventional Sweetener Demand by Type 39
3 Sucrose Demand by Market 42
4 Corn Sweetener Demand by Type & Market 44
5 High Fructose Corn Syrup (HFCS) Demand by Type & Market 46
6 Other Corn Sweetener Demand by Type & Market 48
7 Other Conventional Sweetener Demand by Type 50
8 Sugar Equivalency 52
SECTION IV — PRODUCTS
1 Alternative Sweetener Demand by Type 56
2 High Intensity Sweetener Demand by Type 61
3 Aspartame Demand by Market 65
4 Sucralose Demand by Market 69
5 Saccharin Demand by Market 75
6 Acesulfame Potassium (Ace-K) Demand by Market 78
7 Neotame Demand by Market 82
8 Polyol Demand by Type 84
9 Sorbitol Demand by Market 87
10 Mannitol Demand by Market 89
11 Xylitol Demand by Market 91
12 Maltitol Demand by Market 93
13 Erythritol Demand by Market 95
14 Other Polyol Demand by Market 97
15 Stevia Demand by Type & Market 100
16 Other Alternative Sweeteners Demand by Type & Market 101
SECTION V — MARKETS
1 Alternative Sweetener Demand by Market 105
2 Food Shipments 109
3 Food Markets for Alternative Sweeteners 111
4 Candy & Confection Shipments 114
5 Candy & Confection Market for Alternative Sweeteners 116
6 Chewing Gum Market for Alternative Sweeteners 118
7 Chocolate Candy Market for Alternative Sweeteners 120
8 Other Candy & Confection Market for Alternative Sweeteners 122
9 Tabletop Market for Alternative Sweeteners 127
10 Dairy Shipments 130
11 Dairy Market for Alternative Sweeteners 131
12 Other Food Markets for Alternative Sweeteners 137
13 Beverage Production 141
14 Beverage Markets for Alternative Sweeteners 143
15 Carbonated Soft Drink Production 146
16 Carbonated Soft Drink Market for Alternative Sweeteners 149
17 Other Beverage Production 153
18 Other Beverage Markets for Alternative Sweeteners 155
19 Cosmetic & Toiletry Shipments 158
20 Personal Care Product Market for Alternative Sweeteners 160
21 Pharmaceutical Supply & Demand 163
22 Pharmaceutical Market for Alternative Sweeteners 165
SECTION VI — INDUSTRY STRUCTURE
1 US Alternative Sweetener Sales by Company, 2010 167
2 Selected Cooperative Agreements 175

List Of Charts

1 Sweetener Demand by Market, 2010 37
2 Conventional Sweetener Demand by Type, 2010 39
SECTION IV — PRODUCTS
1 Alternative Sweetener Demand by Type: Volume & Value, 2010 57
2 High Intensity Sweetener Demand by Type, 2010 62
SECTION V — MARKETS
1 Alternative Sweetener Demand by Market, 2010 106
2 Food Markets for Alternative Sweeteners, 2010 112
SECTION VI — INDUSTRY STRUCTURE
1 Alternative Sweetener Market Share, 2010 168

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