Beer Market in Germany – Market Research 2015-2019

2015-11-04
Price :
Published : Nov-2015
No. of Pages : 62

Beer is the most consumed alcoholic beverage in Germany. It accounted for a market share of 47.18% of the total alcohol market in Germany in 2014, amounting to $84.99 billion. Though the beer market is the largest segment, it has matured and is likely to exhibit a declining pattern during the forecast period.

The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption of beer. However, during the forecast period the market is likely to decline because of changing consumer demographics and rising health consciousness among consumers.

The analysts forecast beer market in Germany to grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the beer market in Germany for the period 2015-2019. To calculate the market size, the report takes into account the sales and consumption through various distribution channels, and takes into account the taxes levied by the government.

The market size is calculated in terms of revenue as well as volume for the following categories:

  • Standard lager
  • Premium lager
  • Specialty beer
  • Low alcohol
  • Ales and stouts

It also covers the sales via distribution channels of the following segments:

  • On-trade (licensed pubs, bars, clubs, restaurants, and other outlets related to the hospitality sector)
  • Off-trade (specialist retailers, supermarkets/hypermarkets, discounters, and other retail outlets)

The report also presents the vendor landscape and a corresponding detailed analysis of the five major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market, and the challenges faced by vendors and the market at large.

Key vendors

  • Anheuser-Busch
  • Bitburger Braugruppe
  • Krombacher
  • OETTINGER Brewery Group
  • Radeberger Gruppe

Other prominent vendors

  • Beck’s Brewery
  • Birra Menabrea
  • Bitburger Brewery
  • Budweiser Budvar Brewery
  • Cesu Alus
  • Chimay Brewery
  • Diageo
  • Erdinger
  • Forst
  • Krombacher Brauerei
  • Molson Coors
  • Oakleaf Brewery
  • Paulaner Brewery
  • Pivovarna Laško
  • Royal Unibrew
  • Švyturys
  • The Brew Company
  • Veltins
  • Warsteiner

Market driver

  • An integral part of German culture
  • For a full, detailed list, view our report

Market challenge

  • Availability of substitutes
  • For a full, detailed list, view our report

Market trend

  • Growing shift in sales from on-trade to off-trade
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Alcoholic Beverages, Food & Beverage
Publisher : Technavio
More Reports
Title Price Buy Now

Spirit Market in the Top 5 Asian Countries to 2021 – Market Size, Development, and Forecasts

The report package Spirit Market in the Top 5 Asian Countries to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in the top 5 Asian countries. The package includes spirit country reports from the following countries: China, India, Japan, South Korea, Thailand The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The reports help answer the following questions: What is the current size of the spirit mar......
$2020

Spirit Market in Jordan to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Jordan to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Jordan. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Jordan? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing? - H......
$524

Spirit Market in Uruguay to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Uruguay to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Uruguay. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Uruguay? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing? ......
$524

Spirit Market in Canada to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Canada to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Canada. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Canada? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing? - H......
$524

Spirit Market in Mongolia to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Mongolia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Mongolia. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Mongolia? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing......
$524

Spirit Market in Georgia to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Georgia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Georgia. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Georgia? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing? ......
$524

Spirit Market in South Africa to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in South Africa to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in South Africa. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in South Africa? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segm......
$524

Spirit Market in the Top 5 American Countries to 2021 – Market Size, Development, and Forecasts

The report package Spirit Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in the top 5 American countries. The package includes spirit country reports from the following countries: Argentina, Canada, Colombia, Mexico, United States The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs. The reports help answer the following questions: What is the current size of ......
$2020

Spirit Market in Kazakhstan to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Kazakhstan to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Kazakhstan. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Kazakhstan? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments g......
$524

Spirit Market in Vietnam to 2021 – Market Size, Development, and Forecasts

The report Spirit Market in Vietnam to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Vietnam. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the spirit market in Vietnam? - How is the spirit market divided into different types of product segments? - How are the overall market and different product segments growing? ......
$524