Big Data in Travel and Tourism – Thematic Research

2019-10-30
Price :
Published : Oct-2019
No. of Pages : 47

Big Data in Travel and Tourism – Thematic Research

Summary

Big data is increasingly important for travel and tourism companies as the sheer amount of data collected needs to be properly analysed to make informed decisions.
This thematic research report takes an in-depth look at the theme of big data and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies. Additionally, we highlight the public and private companies involved with big data.

“The travel and tourism industry can be made more profitable and efficient with big data analytics. Billions of trips are taken each year and each of these creates multiple data points that are easily recorded through ticket purchases, hotel bookings, and internet searches. Companies are investing in the technology to different extents and those that are only doing so superficially will likely fall behind those that fully understand the power of big data analysis.” – Laura Beaton

Key Highlights

With the huge amount of information collected about travelers around the world, companies are able to make use of targeted marketing to attract the right customers at the right time.
The misuse and mishandling of personal data is a hot topic, thanks in large part to the scandal involving Facebook and Cambridge Analytica. Increased regulation around the storage and processing of data is highly likely – indeed, it is already underway in Europe in the form of the General Data Protection Regulation (GDPR), which came into force in May 2018.
The full-scale mainstream adoption of 5G, which is still a few years away, has the potential to increase data consumption globally. 5G is expected to enable faster speeds (up to 20 gigabits per second (Gbps) per user) and connect around one million devices per square kilometer (approximately 10 times more than with 4G).
So many aspects of booking can be affected by big data analytics – marketing, pricing, and seat or hotel room allocation are just some of these. According to the GlobalData 2019 Q3 survey, online travel agents (OTAs) are the most used avenue for booking travel.
Big data is continuously changing the way tourism brands price and target their customers, by providing more tailored and ultimately better product and service offerings based on the available information. This translates to dynamic pricing (adjusting ticket and room prices based on demand) to ensure firstly that prices remain competitive, and secondly to reduce the likelihood of lost revenue through a lack of bookings.

Scope

– This report provides an overview of the impact of big data analytics on tourism and clearly defines the various faces of the theme.
– It identifies the main trends related to the theme, classified into six categories: travel & tourism trends; data trends; technology trends; data center trends; macroeconomic trends; and regulatory trends.
– This report identifies several case studies to illustrate how big data impacts the industry, including examples from British Airways & Hilton Hotels & Resorts. Additionally, it provides an insight into what companies are doing to increase their understanding of the technology.
– Our unique thematic methodology provides an in-depth analysis on the impact of the theme on the travel & tourism industry, underlining several ways that companies can use big data to improve their operations.
– We highlight public and private companies involved with big data, including Airbnb and Hopper.

Reasons to buy

– Understand the impacts of big data on travel & tourism companies, using case studies and examples to help you understand how you can learn about and adapt to the technology.
– Assess the strategies that companies are adopting to collect, analyse and use the wealth of data available to them.
– GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Filed in: Travel & Tourism
Publisher : GlobalData
More Reports
Title Price Buy Now

Tourism Source Market Insight – Australia, 2021 Update

Tourism Source Market Insight - Australia, 2021 Update Summary GlobalData's Tourism Source Market Insight - Australia, 2021 Update report provides a thorough insight into the Australian domestic and outbound tourism markets. The report looks at the profiles of Australian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Australian outbound travel market. Key Highlights - 50% of Australians typically take a VFR holiday and this is the primary motivator behind travel for both domestic and outbound trips made by Australian tourists. - 43% Australian tourists prefer sun and beach holidays. Offering ......
$1495

Outbound Tourism Spending Habits in the Top 10 Expenditure Markets – 2021

Outbound Tourism Spending Habits in the Top 10 Expenditure Markets - 2021 Summary GlobalData's Expenditure Markets in Focus report provides in-depth analysis of the top 10 spending outbound markets globally. Here, detailed commentary and analysis is provided for outbound spending in the US, China, Spain, France, Australia, Germany, Belgium, Canada, the UK and the Netherlands. Key Highlights - Though the country was the worst hit by the coronavirus pandemic in terms of both number of cases and deaths, the US managed to be on top in terms of outbound expenditure. - Various inter-country events, pacts, and agreements recently signed are likely to help revive the hard-hit outbound tourism sector of member countries. The Greece-China Year of Culture and Tourism 2021-2022 event, launched in ......
$1495

Tourism Destination Market Insight – North Africa

Tourism Destination Market Insight - North Africa Summary Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in North Africa. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - North Africa's destination has had a turbulent time over recent years, with inbound tourist figures rising and falling in response to political events and acts of terrorism. After experiencing a few years of recovery, the Coronavirus had a devastating impact on tourism resulting in inbound trips falling by 78% and domestic tourism falling by 61% in 2020. Historically, Morocco, Tunisia and Egypt have received a significant amount of investment in tourism infrastructure. However, Algeria is emerging as a p......
$1495

Key Trends in Online Travel, 2021 Update – Analysing Key Market Trends, Opportunities, Challenges and Disruptor Technologies

Key Trends in Online Travel, 2021 Update - Analysing Key Market Trends, Opportunities, Challenges and Disruptor Technologies Summary This key trends reports focuses on the global car rental industry. This report will provide comprehensive data insights on and analysis of key market trends, disruptors in the sector and some of the strategies developed by leading and disruptive companies during the COVID-19 pandemic. Key Highlights - Globally, travelers are increasingly online and more mobile savvy than ever before. In tandem, online travel intermediaries' (OTAs, tour operators and other providers) market value experienced rapid growth prior to the COVID-19 pandemic (CAGR 2016-19: 7.6%). In 2019, global market value reached $592.3 billion, a 2.3% increase from the previous year. - Compa......
$1495

Tourism Destination Market Insight – Turkey (2021)

Tourism Destination Market Insight - Turkey (2021) Summary Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Turkey. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - Russia (driven by seaside tourism) and Germany (driven by VFR) are the two largest source markets for this destination. - Pre-COVID-19 travel restrictions and after the 2016 crisis, inbound travel to Turkey was growing rapidly and was on its way to reach a high of 44.5 million international visits by 2019, (CAGR 2016-19: 21.6%). - Pre-COVID-19, total inbound spend reached a high of $34.3 billion following an intermittent growth (CAGR 2016-19: 16.8%). However, in 2020, Turkey faced a staggering fall in the to......
$1495

Tourism Source Market Insight – India (2021)

Tourism Source Market Insight - India (2021) Summary GlobalData's Tourism Source Market Insight - India (2021) report provides a thorough insight into India's domestic, intra-regional and long-haul travel habits. The report looks at the profiles of Indian tourists and summarizes the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Indian source market. It also assesses the impact of the COVID-19 pandemic on Indian tourism. Over recent years India has become one of the most important and sought-after source markets in the world. Like many other countries in the APAC region, both domestic and outbound tourism has grown substa......
$1495

Global Low Cost Airlines Market to 2025 – Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook

Global Low Cost Airlines Market to 2025 - Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook Summary GlobalData's Low Cost Airline Market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the low cost airline market globally. Detailed market insight is provided on the Americas, Asia-Pacific, Middle East & Africa, and Europe. It also features profiles of some of the segment's leading players and looks at how companies can better meet their customers' needs. Scope - Though the US was the worst affected country by the coronavirus pandemic, the LCC market in the country managed to be number 1 in terms of seats sold in 2020, with 115.5 million seats sold. Spain and the UK held the second and t......
$1495

Gulf Cooperation Council (GCC) Tourism Destination Market Insight, 2021 Update – Analysis of Source Markets, Infrastructure and Attractions, and Risks and Opportunities

Gulf Cooperation Council (GCC) Tourism Destination Market Insight, 2021 Update - Analysis of Source Markets, Infrastructure and Attractions, and Risks and Opportunities Summary Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in Gulf Cooperation Council (GCC) countries. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - Across the GCC members, in 2020 total international arrivals fell by -69.5% YoY highlighting the tough measures adopted to prevent the spread of the virus. Saudi Arabia experienced the largest YoY decline of -73.7%. - Intra-GCC arrivals are significant and unsurprising given the ease of connectivity between the countries. For all six countries combined, 22.7% ......
$1495

Global Full Service Airlines Market to 2025 – Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook

Global Full Service Airlines Market to 2025 - Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook Summary GlobalData's Full Service Airlines market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the full service airline market globally. Detailed market insight is provided on the Americas, Asia-Pacific, Middle East & Africa, and Europe. It also features profiles of some of the segment's leading players and looks at how companies can better meet their customers' needs. It also assesses the impact of COVID-19 on the industry. Scope - China ranked no.1 in the list of the top FSC markets in terms of seats sold while the US, which held the position in 2019, ranked second. - From providing fin......
$1495

Global Budget Hotels Market to 2025 – Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook

Global Budget Hotels Market to 2025 - Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook Summary GlobalData's Budget Hotels Market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the budget accommodation market globally. Detailed market insight is provided on the Americas, Asia-Pacific, Middle East & Africa, and Europe. It also features profiles of some of the market's leading players and looks at how companies can better meet their customers' needs. Scope - Despite being hit hard by a global pandemic that led to significant losses, the US maintained its position as the top budget hotel market globally in terms of total revenue. - The growing popularity of social media among millennials......
$1495
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy