Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

2015-12-03
Price :
Published : Dec-2015
No. of Pages : 33

Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics

  • Overview of the sales of major kitchen appliance models on two Chinese major online stores Tmall and JD and ranks Chinese kitchen appliance models by sales volume; product categories covered include blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker
  • Analysis of brand competition in each kitchen appliance product category, touching on major vendors’ sales performance on Tmall and JD

Companies covered

ACA, Aimore, Aux, Bear, Boxidun, Canbao, Cheng Da Tong, Cuckoo, Delonghi, Donlim, Enaiter, EÜPA, Fxunshi, Galanz, Goal, Gotech, Hamilton Beach, Homezest, Hurom, Hutaitai, Hyundai, Jinlinuo, Joyoung, Kalerm, Lecon, Liven, McIntosh, Midea, Morphy Richards, Panasonic, Petrus, Philips, Povos, Rileosip, Royalstar, Sheng Dao, Siemens, Simous, SKG, Sunpentown, Supor, Tai Feng, Tiger, Triangle, Xiao Huan Xiong, Yoice, Zojirushi

Filed in: Consumer Goods, Home, Office & Garden
Publisher : Technavio
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