Breakfast Cereal Market in the US – Market Research Report 2015-2019

2015-10-14
Price :
Published : Oct-2015
No. of Pages : 53

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

The forecast breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:

  • RTE/cold cereals
  • Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:

  • Supermarket and hypermarkets
  • Independent stores
  • Specialist retailers
  • Others (small groceries stores and discount stores)

The report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key vendors

  • General Mills
  • Kellogg’s
  • MOM Brands
  • PepsiCo
  • Post Foods

Other prominent vendors

  • Abbott Nutrition
  • Arrowhead Mills
  • Back To Nature
  • Bob’s Red Mill Natural Foods
  • Food For Life
  • McKee Foods Corporation
  • U.S. Mills
  • Udi’s Handcrafted Foods
  • Weetabix
  • Weight Watchers
  • Yantai China Pet Foods

Market driver

  • Convenient consumption
  • For a full, detailed list, view our report

Market challenge

  • Existence of various alternatives
  • For a full, detailed list, view our report

Market trend

  • Product innovations
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Filed in: Food & Beverage
Publisher : Technavio
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