Case Study: Thomas Cook – Analysis of the travel group’s downfall

2019-11-11
Price :
Published : Nov-2019
No. of Pages : 14

Case Study: Thomas Cook – Analysis of the travel group’s downfall

Summary

Established 178 years ago, Thomas Cook was the oldest travel group in the United Kingdom but a number of different factors led to the company’s demise. The downfall of this much-loved brand will have far reaching consequences. This case study explores those consequences and looks at just what went wrong.

Key Highlights

In September 2019 Thomas Cook went into liquidation causing rolling chaos throughout the travel industry as it left 150,000 British holidaymakers stranded and 21,000 jobs at risk

When Thomas Cook went out of business, it was about £1.7bn in debt to banks with a further £1.3bn owed to suppliers.

A parliamentary committee leading an inquiry into the failure of the travel giant also issued a damning verdict of mismanagement by successive bosses.

A rescue deal involving £200 million to enable Thomas Cook to weather the winter season was abandoned.

Governments across Europe and Africa were plunged into crisis planning mode as they help with the repatriation of more than 500,000 stranded tourists and begin to count the cost of the holiday company’s demise on already-battered economies.

Scope

– This case study explores the consequences of Thomas Cook’s collapse, looks at what went wrong, and provides background on how the company became a giant before collapsing.

Reasons to buy

– Learn about the history of Thomas Cook and how it become the go-to name for package holidays in the UK and beyond.
– Understand the factors that culminated in Thomas Cook’s demise
– Assess the impact that Thomas Cook’s collapse could have on the industry in the mid to long term.
– Understand what is happening with Thomas Cook’s assets in the immediate aftermath of its downfall.

Filed in: Travel & Tourism
Publisher : GlobalData
More Reports
Title Price Buy Now

Italy – Tourism Source Market Insight: Analysis of tourist profiles, traveler flows, spending patterns, main destination markets, risks and opportunities

Italy - Tourism Source Market Insight: Analysis of tourist profiles, traveler flows, spending patterns, main destination markets, risks and opportunities Summary GlobalData's Italy - Tourism Source Market Insight report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market. Key Highlights - Domestic trips dominated Italians' travel plans in 2018, with 63% of all trips taken domestically. - Domestic trips are up 2% from 2017 to 2018, with a total of......
$1495

Brexit’s Impact on Tourism (Vol.II) – Thematic Research

Brexit's Impact on Tourism (Vol.II) - Thematic Research Summary Brexit - the term used to refer to the UK's planned departure from the European Union (EU) - is one of the most important and controversial political stories of recent times. Adjustments to a different way of life will extend far and beyond December 2020. This thematic research report takes an in-depth look at how Brexit will impact the travel and tourism industry identifying potential winners and ‘lesser losers' at this uncertain time. A situation analysis acknowledges the possible outcomes post transition period, and then different sectors are analyzed including airlines, hospitality, tourism service providers and destinations based on different Brexit scenarios. Macroeconomic and regulatory concerns are then analyzed ac......
$1950

Premiumization in Travel & Tourism 2020 – Thematic Research

Premiumization in Travel & Tourism 2020 - Thematic Research Summary Premiumization in the travel and tourism industry is everything companies do to enhance their standard products and services to appeal to the up-scale/luxury market. Hyper-premiumization is yet another step to the very top level. It is associated with ultra/high-net-worth individuals who possess large amounts of recreational expenditure to splurge on comfort and indulgences. Travel has become more accessible to all, due to an increasingly globalized world. However, the highest revenues are usually realized through premiumization. This thematic research report takes an in-depth look at the theme of premiumization, the leaders and challengers involved and the related trends in relation to the microeconomic and macroeconom......
$1950

Tourism Source Market Insight: Spain 2020

Tourism Source Market Insight: Spain 2020 Summary GlobalData's Tourism Source Market Insight: Spain report provides a thorough insight into Spain's domestic and outbound tourism market. The report looks at the profiles of Spanish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Spanish outbound travel market. Key Highlights - Spain is among the top spending countries in Europe in both domestic and international tourism. - With 169.5 million travelers in 2019, the domestic market is more than eight times larger than the outbound one. - In 2019, the 50-64 age group accounted for 47.9 million trip......
$1495

Case Study: Wildlife Tourism

Case Study: Wildlife Tourism Summary Wildlife tourism allows tourists to experience animals in their natural habitat. It includes eco and animal friendly tourism, but there is also a dark side, which raises ethical concerns. There are various forms of wildlife tourism that tourists can experience including safaris, coral reef diving, animal watching and more. This niche tourism type boosts the local economy of a destination. According to WTTC, in 2018, wildlife tourism contributed 4.4% to tourism GDP and provided 9.1 million jobs worldwide. This case study looks at this popular niche tourism type. Key Highlights - This niche tourism type boosts the local economy of a destination. According to WTTC, in 2018, wildlife tourism contributed 4.4% to tourism GDP and provided 9.1 million jo......
$1495

Key Trends in Cruises

Key Trends in Cruises Summary The global cruise industry is growing and evolving - companies are targeting a new demographic and aiming to offer new destinations and activities to grow their market share. This report looks at the cruise industry in detail, exploring current and future trends in traveler types and cruise destinations. Key Highlights - Cruises appear to be extremely popular among those aged between 18 and 44, making up 63% of tourists interested in going on a cruise in 2020 - By 2025, members of Cruise Lines International Association (CLIA) plan to see a 30% reduction in CO2 emissions as sustainability becomes a growing concern - Embarking on a cruise holiday used to mean it would be very difficult to communicate with people back home and passengers were essentially cut......
$1495

Destination Market Insights: Caribbean

Destination Market Insights: Caribbean Summary The Caribbean is one of the fastest growing destinations in the world. The rapid rise in tourism flows has brought a number of benefits including jobs and incomes. However, given that the nations of the region are among the most tourist dependent countries in the world, there are a number of issues which need to be addressed if growth is to be sustained. From creating unique and diverse tourism offerings, to fostering regional collaboration and investing in infrastructural projects, this report sheds light onto how Caribbean nations can leverage their strengths and capitalize on new trends to ensure the future success of the sector and economic prosperity. This report provides in-depth analysis of a tourist destination, in this case for the......
$1495

Destination Market Insights: East Africa

Destination Market Insights: East Africa Summary Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in the East Africa region. This report explores the types of travelers that visit the region as well as a SWOT analysis. Mozambique, Mauritius and Madagascar are looked into in detail. Key Highlights - With approximately two million international arrivals in 2019, Mozambique is the largest tourist market in the region of East Africa. - Kenya is the second most visited country within East Africa, with 1.5 million people visiting in 2019. This total marked the continuation of an increase in arrival numbers to Kenya since 2015. - Wellness tourism is becoming an important sub-sector in the East African tourism industry with an increasing numbe......
$1495

Case Study: Rail Tourism

Case Study: Rail Tourism Summary Rail tourism encompasses various forms of tourism centered around train travel. It can be separated into two categories: interrailing and rail experience. This case study looks at both of those forms and it analyzes the rail tourism industry and assesses its future prospects. Key Highlights - Rail tourism encompasses various forms of tourism centered around train travel. It can be separated into two categories: interrailing and rail experience. - Rail tourism offers the opportunity to visit multiple locations in one holiday, which appeals to both the people suffering from the "fear of missing out", who wants to see and experience as much as they can, and the proponents of slow tourism, who advocate a relaxed and responsible approach to travel. In that s......
$1495

Global Travel Intermediaries Market to 2023

Global Travel Intermediaries Market to 2023 Summary GlobalData's Travel Intermediaries market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the travel intermediaries market globally. Detailed market insight is provided on the Asia-Pacific, European, and US markets. It also features profiles of some of the segment's leading players and looks at how companies can better meet their customers' needs. Scope - The internet has made it incredibly simple to book directly through companies' websites or research and to book through online travel agents (OTAs). This increased efficiency has been beneficial for the industry but has reduced the need for as many knowledgeable travel agents. - Package holidays are likely to r......
$1495
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy