Category Packaging Opportunities: Haircare and Fragrances – Identifying pack formats and features that make a brand worth paying more for

2019-03-01
Price :
Published : Mar-2019
No. of Pages : 21

Category Packaging Opportunities: Haircare and Fragrances – Identifying pack formats and features that make a brand worth paying more for

Summary

“Category Packaging Opportunities: Haircare and Fragrances”, explores new packaging formats and value-added features in the haircare and fragrance categories, using examples from GlobalData’s Pack-Track innovation tool.

Haircare and fragrance are busy categories, but with a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to enhance sensory appeal and improve convenience and functionality it is possible to adapt to changing lifestyles and different ways of consuming personal care products, such as in on-the-go situations. The current image consciousness trend with the associated pressure from peers, the media, celebrities, and social media means that consumers are expected to look good at all times and functionally effective packaging can help consumers to achieve this as quickly as possible. We have used GlobalData’s Pack-Track packaging innovation tool to identify new packaging developments within the categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData’s TrendSights framework.

Key Questions Answered

– What drives packaging innovations in haircare and fragrances?
– What notable new formats and value-added features have been introduced in these categories in recent years?
– Which consumer trends have these packaging innovations capitalized on?
– How can haircare and fragrance manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

– Indulgence is often a key purchase driver in the category and packaging can be used to make a product look and feel more premium through greater sensory appeal to target style-conscious consumers who are looking for products that fit in with their values and lifestyle aspirations.
– Consumers are looking for enhanced experiences, and novel pack formats that bring a new manual ritual or encourage greater consumer engagement can bring a stronger sense of enjoyment and pleasure.
– Smaller packs with built-in applicators allow busy consumers to touch up their appearance on the go to satisfy the pressure to look good at all times.

Reasons to buy

– Use GlobalData’s Category Packaging Opportunities reports to inspire innovation.
– Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
– Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.

Filed in: Consumer Goods
Publisher : GlobalData
More Reports
Title Price Buy Now

Country Profile: Skincare in Japan

Country Profile: Skincare in Japan Summary The Japanese skincare sector is led by the facial care category in both value and volume terms, while the body care category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. KOSE Corporation, Shiseido Company, Limited and Kao are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Japan provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector v......
$875

Country Profile: Skincare in Russia

Country Profile: Skincare in Russia Summary The Russian skincare sector is led by the facial care category in both value and volume terms, while the hand care category is expected to register the fastest value growth during 2018-2023. Health & beauty stores is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Unilever, L`Oreal S.A. and Avon Products, Inc. are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Russia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector value and ......
$875

Country Profile: Skincare in South Africa

Country Profile: Skincare in South Africa Summary The South African skincare sector is led by the facial care category in value term, while the depilatories category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Unilever, Avon Products, Inc. and Beiersdorf Ag are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall sector ......
$875

Country Profile: Skincare in the UAE

Country Profile: Skincare in the UAE Summary The UAE skincare sector is led by the facial care category in both value and volume terms, in 2018. The make-up remover category is expected to register the fastest value growth during 2018-2023. ‘Hypermarkets & supermarkets' is the leading channel for distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging. Beiersdorf Ag, Unilever and L`Oreal S.A., are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in UAE provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Secto......
$875

Country Profile: Skincare in the US

Country Profile: Skincare in the US Summary The US skincare sector is led by the facial care category in both value and volume terms. The category is also forecast to register fastest value growth during 2018-2023. Health & beauty stores is the leading channel for distribution of skincare in the country. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging and glass. L`Oreal S.A., Johnson & Johnson Services Inc and The Estee Lauder Companies Inc. are the leading market players in the US skincare sector. GlobalData's Country Profile report on the Skincare sector in the US provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What......
$875

Country Profile: Skincare in Sweden

Country Profile: Skincare in Sweden Summary The Swedish skincare sector is led by the facial care category in both value and volume terms in 2018, while depilatories is forecast to register the fastest growth in both value and volume terms during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and paper & board. Neutrogena, Nivea and The Body Shop are the leading brands in the Swedish skincare sector. GlobalData's Country Profile report on the Skincare sector in Sweden provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share o......
$875

Brexit’s impact on Tourism – Thematic Research

Brexit's impact on Tourism - Thematic Research Summary Companies that reside within the travel and tourism industry need to actively prepare and reformulate their plans in preparation for Brexit. The current state leaves an array of factors that have the potential for drastic effects on all sectors within the industry. Due to the continual rejection of Theresa May's deal and now her resignation from office, followed by a potential Conservative Leadership contest, the likelihood of a potential ‘No deal' situation continues to come into play, thus business, DMOs, local authorities and governments alike have an urgency to prepare for what is ahead. Key Highlights With no clear picture yet emerging as to what Brexit will ultimately look like - ‘No Deal'; May's Deal; Single Market; Custo......
$1950

Country Profile: Skincare in Italy

Country Profile: Skincare in Italy Summary The Italian skincare sector is led by the facial care category in both value and volume terms in 2018, and the category is also forecast to register the fastest value growth while body care is forecast to register fastest volume growth during 2018-2023. Health & beauty stores accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and paper and board. Nivea , L'OreaL and Visage are the leading brands in the Italian skincare sector. GlobalData's Country Profile report on the Skincare sector in Italy provides insights on high growth categories to target, trends in the usage of package materials, category level distribution chann......
$875

Country Profile: Skincare in Romania

Country Profile: Skincare in Romania Summary The Romanian skincare sector is led by the ‘facial care' category in both value and volume terms. Whereas, the body care category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Farmec Sa, Beiersdorf Ag and L`Oreal S.A. are the leading players in the sector. GlobalData's Country Profile report on the Skincare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is contained? - Sector data: Overall se......
$875

Country Profile: Skincare in Argentina

Country Profile: Skincare in Argentina Summary The Argentine skincare sector is led by the facial care category in both value and volume terms in 2018, while depilatories is forecast to register the fastest growth in value terms during 2018-2023. Direct sellers accounted for the leading share in the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and glass. L`Oréal Paris, Nivea, and Avon were the top three brands in the Argentine skincare sector. GlobalData's Country Profile report on the Skincare sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands. What else is cont......
$875
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy