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The changing market dynamics in China is forcing vendors to provide different platforms to attract more and more customers. At present, the C2C platform is mostly used by consumers, who constitute 80 percent of the market in China. Customer demands are expected to increase, which will force vendors to shift to the B2C model. The consumers searching for high-quality products and services generally utilize B2C business models. Most of the vendors which have established their business in the C2C platform utilize B2C platform-based websites such as Taobao.com. Taobao.com was divided into three separate sites, which include Taobao MarketPlace, a C2C-based business model, and Tmall, a B2C business model. It has been forecast that the B2C platform will intensify the e-commerce experience. Some of the B2C platforms in China are Amazon.com, Walmart, Dell, Suning.com, 360buy Ltd., and Dangdang.com Inc.
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According to the report, one of the major drivers is increased penetration of internet technologies such as broadband and 3G and 4G connections, which have helped e-tailing vendors improve the online deployment of their products and services. This in turn has provided customers with the ease of making purchases without being bound by geographical or time-related constraints.
Further, the report states that the issues with logistics are one of the major challenges faced by the market. Shipping costs affect the total cost, especially when it comes to international deliveries. This increase in the shipping cost increases the retailers’ expenses and inventory costs.
The report recognizes the following companies as the key players in the E-tailing Market in China: 360buy Ltd., Amazon.com, Dandang.com Inc., Newegg.com Inc., Suning.com, Taobao.com, and Vancl.com
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Key questions answered in this report:
– What will the market size be in 2016 and what will be the growth rate?
– What are key market trends?
– What is driving this market?
– What are the challenges to market growth?
– Who are the key vendors in this market space?
– What are the market opportunities and threats faced by key vendors?
– What are the strengths and weaknesses of each of these key vendors?
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