Cigarettes in Cuba, 2017
Summary
Cuba is the largest island in the Caribbean and one of the larger markets for cigarettes in the region. Since the early 1990s, cigarette sales have been affected by a combination of local production problems, the erratic performance of the economy, and by tighter sanctions from the US. In 2016, sales stood at 12.8 billion pieces or 80.9% of their level in 1990. Per capita consumption is relatively high by Latin American standards, but recorded 1,163 pieces per capita per year in 2016, which represents a 22.8% drop since 1990.
Cuba has introduced a range of bans and restrictions on tobacco consumption that are set to place a limit on the future expansion of the market. The most significant is a ban on smoking in public places from February 2005. A national program on tobacco control was introduced in 2010.
Cuban cigarette market is set to encounter a more difficult trading climate in the future, as a result of the tighter restrictions introduced on the use of tobacco products. Equally significant is the withdrawal of rationed cigarettes in 2010 and the impact this had on consumption. However, a major benefit for the market is the recent improvement in relations with the US, which is set to see a major injection of capital into the economy and an improvement in GDP growth. Overall sales are forecast at just under 12.7 billion pieces by 2026, which is 1% below 2016, while per capita consumption is expected to be up by 1.3%, to 1,178 pieces a year.
Changes made by the Cuban government to ease supply problems have resulted in a market that now supports a free sector. While cigarettes sold in the free market system are more expensive, they took 12.7% of the market by volume in 2001, with this figure rising to 15% more recently. This is largely because of the strong demand for high quality brands and the willingness of some Cubans to pay a premium for quality.
The report “Cigarettes in Cuba, 2017” provides extensive and highly detailed current and future market trends in Cuba.
In depth, this report provides the following –
– Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
– Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
– Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
– Prospects and forecasts of overall sales and consumption for 2015 to 2025.
Companies mentioned in this report: Tabacuba, Brascuba, Souza Cruz.
Scope
– In 2016, sales were estimated at 80.9% of their level in 1990.
– Per capita consumption fell by 22.8% during 1990-2016.
– Changes made by the Cuban Government to ease supply problems have resulted in a market that now supports a free sector. While cigarettes sold in the free market system are more expensive, they were estimated to have taken 12.7% of the market by volume in 2001 and more recently 15%. This is largely because of the strong demand for high quality brands and the willingness of some Cubans to pay a premium for quality.
– Cuba has introduced a range of bans and restrictions on tobacco consumption that are set to place a limit on the future expansion of the market. The most significant is a ban on smoking in public places from February 2005. A national program on tobacco control was introduced in 2010.
Reasons to buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
– Identify the areas of growth and opportunities, which will aid effective marketing planning.
– As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the country’s market is crucial to ensuring maximum future sales.
– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
– Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
