Country Profile: Bakery & Cereals sector in Brazil

2017-05-30
Price :
Published : May-2017
No. of Pages : 153

Country Profile: Bakery & Cereals sector in Brazil

Summary

Brazilian Bakery & Cereals sector accounted for a volume share of 5.4% of the global market and 46.1% of the regional (Latin America) market, in 2016. The sector was valued at R$101,479.3 million (US$29,108 million) in 2016 and is expected to grow at a CAGR of 6.8% during 2016-2021. The expected economic recovery with increasing demand for new or different varieties of bakery products among the consumers is driving the Bakery & Cereals sector in the country. Per capita consumption stood at 35.6kg when compared to the global and Latin America levels of 26.4kg and 42kg, respectively, in 2016.

Food & Drinks Specialists is the leading distribution channel in the Brazilian Bakery & Cereals sector, accounting for a total value share of 52.8% in 2016. This is followed by Hypermarkets & Supermarkets and Convenience Stores with shares of 26.8% and 15.7%, respectively, in the same year.

The top five brands in the Brazilian Bakery & Cereals sector accounted for 9.3% value share, in 2016. Private labels accounted for 1.9% share by value in the same year. Health & Wellness attributes such as ‘Food Minus’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Brazilian Bakery & Cereals sector.

Consumption of Bakery & Cereals is high among urban population, particularly those who have done Tertiary education. In terms of consumption by age group, Kids & Babies and Older Consumers together accounted for a 48% share in 2016.

The report “Country Profile: Bakery & Cereals sector in Brazil” provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Companies mentioned in this report: Dr. August Oetker Kg, J Macedo Alimentos SA, The Hershey Company, Alfred Ritter GmbH & Co. KG., Marfrig Group, Jbs S.A., Marilan Alimentos SA, Campbell Soup Company, Levitta, Industria e Comercio Kodama Ltda, Dulca, Panificadora Cepam Ltda, Cereal Partners Worldwide S.A., Panco, Ruchi Soya Industries Ltd., Puratos Group, Kraft Foods Group, Inc.

Scope

– Bread & Rolls is the largest market by value and is expected to grow at a CAGR of 7.4% during 2016-2021
– Food & Drinks Specialists is the leading distribution channel in the Brazilian Bakery & Cereals sector
– Private labels accounted for 1.9% share by value in 2016
– Flexible Packaging is the most commonly used packaging material in the Brazilian Bakery & Cereals sector
– The per capita consumption of Bakery & Cereals is higher in Brazil compared to the global level and lower compared to regional level.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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