Country Profile: Confectionery Sector in Brazil

2017-07-26
Price :
Published : Jul-2017
No. of Pages : 106

Country Profile: Confectionery Sector in Brazil

Summary

Brazilian Confectionery sector accounted for a volume share of 5% of the global market and 64.5% of the regional (Latin-America) market, in 2016. The sector was valued at R$26,936.3 Million (US$7,726.3 Million) in 2016 and is expected to grow at a CAGR of 4.3% during 2016-2021. A large middle income, working-age population coupled with an improving economy is expected to drive the Confectionery sector in Brazil. Per capita consumption stood at 3.1kg when compared to the global and Latin-America levels of 2.5kg and 2.6kg, respectively, in 2016.

Chocolate was the largest market in value terms, with sales accounting for R$15,825.2 Million (US$4,539.2 Million) in 2016. Furthermore, it is expected to grow the fastest at a CAGR of 5% compared to Sugar Confectionery (3.3%) and Gum (3%).

Convenience Stores was the leading distribution channel in the Brazilian Confectionery sector, accounting for a total value share of 38.5% in 2016. It was followed by Hypermarkets & Supermarkets, Food & Drinks Specialists and Department Stores with shares of 24.6%, 21.1% and 8%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Brazilian Confectionery sector. In 2016, it accounted for a volume share of 67.3%, followed by Rigid Plastics and Paper & Board with shares of 18.4% and 13.4%, respectively.

The top five brands in the Brazilian Confectionery sector accounted for 33.8% value share, in 2016. Private labels accounted for a 1% share by value in the same year. Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Brazilian Confectionery sector.

The report “Country Profile: Confectionery Sector in Brazil” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Mondelez International, Inc, Nestle, Arcor, Mars, Incorporated, Perfetti Van Melle SpA, Ferrero, Group Vonpar SA, Dori Alimentos Ltda, Sánchez Cano S.A., Group Vonpar SA.

Scope

- The per capita consumption of Confectionery is higher in Brazil compared to the global and regional level.
- The Chocolate market is forecast to register the fastest growth during 2016-2021.
- Convenience Stores is the largest distribution channel followed by Hypermarkets & Supermarkets.
- Trident is the leading value brand in the Brazilian Confectionery sector.
- Flexible Packaging is the most commonly used package material in the Brazilian Confectionery sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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