Country Profile: Confectionery Sector in Egypt

2017-09-06
Price :
Published : Sep-2017
No. of Pages : 97

Country Profile: Confectionery Sector in Egypt

Summary

The Confectionery sector in Egypt is driven by rising disposable incomes led by improving economy and an increasing number of brand-owned outlets offering new and unique variants in Confectionery. Of all the markets, Chocolate was the largest in both value and volume terms in 2016. It is also forecast to register the fastest growth in value terms during 2016-2021. Convenience Stores is the leading channel for the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used package material in the sector. Mondelez International, El Rashidy Al Asly, and Mars, Incorporated are the leading market players in the Egyptian Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in Egypt provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Confectionery sector in Egypt accounted for 24% volume share in the Middle East & African region in 2016
– Egypt ranks second on the extent of fragmentation when compared to the leading four countries in the region
– The top five brands accounting for a 25.6% share in 2016.
– Per capita consumption of Gum is higher in Egypt compared to global and regional levels
– Halls accounts for the leading share in the Egyptian Confectionery sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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