Country Profile: Confectionery Sector in Mexico

2017-08-01
Price :
Published : Aug-2017
No. of Pages : 111

Country Profile: Confectionery Sector in Mexico

Summary

Mexican Confectionery sector accounted for a volume share of 2.41% of the global market and 9.3% of the regional (North America) market, in 2016. The sector was valued at Mex$62,597.5 Million (US$3,353.5) Million in 2016 and is expected to grow at a CAGR of 3.6% during 2016-2021. Growing disposable income coupled with increasing desire for indulgence is driving Mexicans to spend more on Confectionery products. Per capita consumption stood at 2.51kg when compared to the global and North America levels of 2.46kg and 6.83kg, respectively, in 2016.

Sugar Confectionery was the largest with value sales of Mex$26,545.5 Million (US$1,422.1 Million) in 2016. Furthermore, Chocolate is expected to grow the fastest at a CAGR of 5.3% compared to Sugar Confectionery (4%) and Gum (1.2%).

Hypermarkets & Supermarkets was the leading distribution channel in the Mexican Confectionery sector, accounting for a total value share of 40.7% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with shares of 29% and 21.3% , respectively, in the same year. Flexible Packaging is the most commonly used package material in the Mexican Confectionery sector. In 2016, it accounted for a volume share of 65.3%, followed by Rigid Plastics and Paper & Board with shares of 26.4% and 8.2%, respectively.

The top five brands in the Mexican Confectionery sector accounted for 29.2% value share, in 2016. Private labels accounted for a 0.5% share by value in the same year. Health & Wellness attributes such as ‘Free From’ and ‘Functional & Fortified’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Mexican Confectionery sector.

The report “Country Profile: Confectionery Sector in Mexico” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Mondelez International, Inc, Grupo Bimbo, S.A.B. de C.V., Mondelez International, Inc, Nestle, The Hershey Company, Mars Incorporated, Mondelez International, Inc, Mondelez International, Inc.

Scope

- The Confectionery sector in Mexico is forecast to grow at 3.6% CAGR in value terms during 2016-2021
- The per capita consumption of Confectionery is lower in Mexico compared to the regional level
- Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
- Trident accounts for the leading share in the Mexican Confectionery sector in value terms
- Flexible Packaging is the most commonly used package material in the Mexican Confectionery sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Filed in: Food & Beverage
Publisher : GlobalData
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