Country Profile: Confectionery Sector in the Netherlands

2017-07-28
Price :
Published : Jul-2017
No. of Pages : 105

Country Profile: Confectionery Sector in the Netherlands

Summary

Dutch Confectionery sector accounted for a volume share of 1.5% of the global market and 5.3% of the regional (Western Europe) market, in 2016. The sector was valued at €2,135.4 Million (US$2,360.8 Million) in 2016 and is expected to grow at a CAGR of 6.7% during 2016-2021. Rise in disposable income and desire for indulgent treats are driving the demand in Dutch Confectionary sector. Per capita consumption stood at 11kg when compared to the global and Western Europe levels of 8.6kg and 2.5kg, respectively, in 2016.

Chocolate was the largest with value sales of €1,016.3 Million (US$1,123.6 Million) in 2016. Gum is expected to grow at a fastest CAGR of 7.8% compared to Chocolate (7.3%) and Sugar Confectionery (5.6%).

Hypermarkets & Supermarkets was the leading distribution channel in the Dutch Confectionery sector, accounting for a total value share of 55.7% in 2016. It was followed by Convenience Stores, Food & Drinks Specialists and Drug Stores & Pharmacies with shares of 28.3%, 6.7% and 2.7%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Dutch Confectionery sector. In 2016, it accounted for a volume share of 76%, followed by Rigid Plastics and Paper & Board with shares of 15.7% and 6.4%, respectively.

The top five brands in the Dutch Confectionery sector accounted for 18.4% value share, in 2016. Private labels accounted for a 14.6% share by value in the same year. Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Dutch Confectionery sector.

The report “Country Profile: Confectionery Sector in the Netherlands” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Haribo GmbH & Co. KG, Mars, Incorporated, Perfetti Van Melle SpA, August Storck Kg, Cloetta Ab, Katjes Fassin Gmbh + Co. Kg, Mondelez International, Inc, Ferrero, Cloetta Ab, Lofthouse Of Fleetwood Ltd, Concorp BV, The Procter & Gamble Company, Pervasco BV.

Scope

- The Dutch Confectionery sector accounted for a volume share of 5.3% of the regional (Western Europe) market, in 2016.
- The sector is expected to grow at a CAGR of 6.7% during 2016-2021.
- Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.
- The top five brands in the Dutch Confectionery sector accounted for 18.4% value share
- Hypermarkets & Supermarkets was the leading distribution channel
- Flexible Packaging is the most commonly used package material in the Dutch Confectionery sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Filed in: Food & Beverage
Publisher : GlobalData
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