Country Profile: Dairy & Soy Food Sector in Brazil

2017-07-06
Price :
Published : Jul-2017
No. of Pages : 152

Country Profile: Dairy & Soy Food Sector in Brazil

Summary

Brazil’s GDP per capita slowed from 11.5% in 2011 to 3.6% in 2016 owing to falling commodity prices, political crisis in the country and fall in demand for Brazilian exports, especially to China. However, the economy is expected to recover in 2017 with the implementation of economic reforms by the government.

Rising demand among young working population for affordable, on-the-go food options which have functional benefits are the key growth drivers for the Dairy & Soy Food sector. Brazilian Dairy & Soy Food sector accounted for a volume share of 7.1% of the global market in 2016. The sector was valued at R$147,920.9 Million (US$42,429.1 Million) in 2016 and is forecast to grow at a CAGR of 8% during 2016-2021. Per capita consumption of Dairy & Soy Food products stood at 88.4kg when compared to the Latin America levels of 77.8kg, in 2016.

Milk is the largest with value sales of R$66,816.3 Million (US$19,165.3 Million) in 2016. Furthermore, it is expected to grow during the forecast period (2016-2021), while the Drinkable Yogurt market is expected to record the fastest CAGR of 12+% during the same period.

Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Brazil. In 2016, Hypermarkets & Supermarkets held 40+% value share, followed by On-trade transactions. Convenience Stores and Food & Drinks Specialists accounted for shares of 20+% and 11+%, respectively, in the same year.
Health & Wellness attributes such as ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Brazilian Dairy & Soy Food sector.

Ninho is the leading brand in the Brazilian Dairy & Soy Food sector. The top five brands in the sector accounted for 22.2% value share, while private labels held 5.7% share by value in 2016.

The report “Country Profile: Dairy & Soy Food Sector in Brazil” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In depth, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Nestle S.A., Groupe Danone S.A., BRF S.A., Itambé Ltda, Groupe Lactalis, Savencia SA, Frimesa, Jbs S.A., Bom Gosto, Goiasminas Indústria De Laticínios Ltd.

Scope

– Brazil accounted for 65.8% value share in the Latin American Dairy & Soy Food sector, in 2016
– The per capita consumption of Dairy & Soy Food is higher in Brazil compared to the global and regional levels
– Milk is the largest market in value and volume terms in the Brazilian Dairy & Soy Food sector
– Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Brazil.
– The top five brands in the sector accounted for 22.2% value share, in 2016
– Rigid Plastics is the most commonly used packaging material in the Brazilian Dairy & Soy Food sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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