Country Profile: Dairy & Soy Food Sector in Germany

2017-07-10
Price :
Published : Jul-2017
No. of Pages : 172

Country Profile: Dairy & Soy Food Sector in Germany

Summary

Germany’s GDP per capita grew at a CAGR of 2.4% during 2011-2016. Low consumer prices, high employment rate and growing demand for functional dairy products, particularly with natural ingredients, is the key growth driver for the Dairy & Soy Food sector in Germany.

German Dairy & Soy Food sector accounted for a volume share of 19+% of the regional (Western Europe) market in 2016. The sector was valued at €29,608.6 Million (US$32,733.6 Million) in 2016. Per capita consumption of Dairy & Soy Food products in Germany stood at 120kg when compared to the global levels of 50kg, in 2016.

Cheese is the largest with value sales of €10,897.6 Million (US$12,047.8 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 1+% during the forecast period (2016-2021), while the ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of 4.3% during the same period.

Hypermarkets & Supermarkets is the leading distribution channel in the German Dairy & Soy Food sector, accounting for a total value share of 45+% in 2016. It was followed by Cash & Carries and Warehouse Clubs with 29+% share in 2016. On-trade transactions accounted for approximately 20% in the distribution of Dairy & Soy Food products in Germany, in the same year. Rigid Plastics was the most commonly used packaging material in the German Dairy & Soy Food sector, followed by Paper & Board and Flexible Packaging with shares of 17.8% and 12% respectively.

Health & Wellness attributes such as ‘Food Minus’ and ‘Naturally Healthy’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the German Dairy & Soy Food sector.

The top five brands in the sector accounted for 14.5% value share, while private labels held 28.9% share by value in 2016.

The report “Country Profile: Dairy & Soy Food Sector in Germany” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Royal FrieslandCampina N.V, Muller Group, Ehrmann Ag, Zott Se & Co. Kg, DMK Deutsches Milchkontor GmbH, J. Bauer Gmbh & Co. Kg, Ornua Co-operative Limited, Groupe Lactalis, Arla Foods, Karwendel-Werke Huber GmbH, Savencia SA.

Scope

– The Dairy & Soy Food sector in Germany is forecast to grow at 1.3% CAGR in value terms during 2016-2021
– Per capita consumption in the Milk market is noticeably higher compared to other markets in Germany
– Hypermarkets & Supermarkets is the largest distribution channel in the German Dairy & Soy Food sector
– Kerrygold is the leading brand in value terms in the German Butter & Spreadable Fats market
– Rigid Plastics is the most commonly used packaging material in the German Dairy & Soy Food sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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