Country Profile: Ice Cream Sector in Argentina

2017-07-26
Price :
Published : Jul-2017
No. of Pages : 90

Country Profile: Ice Cream Sector in Argentina

Summary

Argentina’s Ice Cream sector accounted for a volume share of 0.9% of the global market and 17.1% of the regional (Latin America) market in 2016. The sector was valued at ARS 13,179.8 Million (US$895.2 Million) in 2016 and is forecast to grow at a CAGR of 2.3% during 2016-2021.Rising urbanisation, recovering economy and growing consumer demand for innovative products and flavours are the key growth drivers for Ice Cream sector in Argentina. Per capita consumption of Ice Cream products stood at 4.4kg, which is high when compared to the global and Latin America levels of 4kg and 3kg, respectively, in 2016.

Artisanal Ice Cream was the largest with value sales of ARS 6,397.8 Million (US$434.6 Million) in 2016. The market is expected to grow at a CAGR of 2.4% during the forecast period (2016-2021), while the ‘Take-Home and Bulk Ice Cream’ market is expected to record the fastest CAGR of 2.6%.

On-trade transactions account for a leading share in the distribution of Ice Cream products in Argentina. In 2016, On-trade transactions held a 45.5% value share, followed by Food & Drinks Specialists with a22.2% share. Convenience Stores and Hypermarkets & Supermarkets accounted for shares of 19.3% and 12.1%, respectively, in the same year. Flexible Packaging is the most commonly used package material in Argentina’s Ice Cream sector. In 2016, it accounted for a volume share of 68.2%, followed by Rigid Plastics and Paper & Board with volume shares of 16.9% and 14.9%, respectively.

Cofler is the leading brand in Argentina’s Ice Cream sector. The top five brands in the sector accounted for a value share of 18.6%, while private labels and artisanal producers held 2.9% and 22.2% value shares, respectively, in 2016. ‘Food Intolerance’ is an important Health & Wellness product attribute, while ‘Health Management’ is the most sought after consumer benefit in Argentina’s Ice Cream sector.

The report “Country Profile: Ice Cream Sector in Argentina” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Arcor, Nestle, Unilever, ibsa

Scope

– Of the three markets analysed, Artisanal Ice Cream is the largest, registering a CAGR of 2% during 2011-2016
– On-trade transactions lead in the distribution of Ice Cream products, accounting for nearly half of the overall sales in 2016 in the country
– Private label penetration is higher in the ‘Take-Home and Bulk Ice Cream’ market compared to the ‘Impulse Ice Cream – Single Serve market
– Demand for Ice Cream with ‘Gluten-Free’ claims is increasing in Argentina
– Sleeve is the only primary outer type used in Argentina’s Ice Cream sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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