Country Profile: Ice Cream Sector in Brazil

2017-07-21
Price :
Published : Jul-2017
No. of Pages : 96

Country Profile: Ice Cream Sector in Brazil

Summary

Brazilian Ice Cream sector accounted for a volume share of 3% of the global market and 53.83% of the regional (Latin America) market in 2016. The sector was valued at R$21,220.3 Million (US$6,086.8 Million) in 2016 and is forecast to grow at a CAGR of 7.8% during 2016-2021. Improving economy coupled with increasing young population are the key growth drivers in the Brazilian Ice Cream sector Per capita consumption of Ice Creams stood at 2.9kg, which is low when compared to the global and Latin America levels of 4kg and 3kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of R$9,090.9 Million (US$2,607.6 Million) in 2016. The market is expected to grow at a CAGR of 7.9%, while the Artisanal Ice Cream market is expected to record the fastest CAGR of 8.3% during 2016-2021.

On-trade transactions account for a leading share in the distribution of Ice Creams in Brazil. In 2016, On-trade transactions held a 70.8% value share, followed by Hypermarkets & Supermarkets with a 15.3% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 7% and 6.3%, respectively, in the same year. Flexible Packaging is the most commonly used package material in the Brazilian Ice Cream sector with a share of 71.8% in 2016. It was followed by Rigid Plastics and Paper & Board with shares of 17.9% and 10.3% respectively.

Artisanal Producers accounted for 4.2% value share in the Brazilian Ice Cream sector. The top five brands in the sector accounted for a 15.1% value share, while private labels held 2.7% value share, in 2016. ‘Food Intolerance’ is an important Health & Wellness product attribute, while ‘Health Management’ is the most sought after consumer benefit in the Brazilian Ice Cream sector.

The report “Country Profile: Ice Cream Sector in Brazil” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Companhia Brasileira De Distribuição, Diletto, General Mills, Inc., La Basque, Nestle, Paviloche, Sorvetes Creme Mel SA, Sottozero, Unilever, Abracadabra Ice Cream, Eco Fresh, Geloni Ice Cream, Maroma.

Scope

– The Ice Cream sector in Brazil is forecast to grow at 7.8% CAGR in value terms during 2016-2021
– Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Brazil
– On-trade transactions account for the leading share in the distribution of Ice Cream products in Brazil
– Artisanal Producers lead the Brazilian Ice Cream sector in value term
– Flexible Packaging is the most commonly used package material in the Brazilian Ice Cream sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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