Country Profile: Ice Cream Sector in India

2017-07-27
Price :
Published : Jul-2017
No. of Pages : 94

Country Profile: Ice Cream Sector in India

Summary

Indian Ice Cream sector accounted for a volume share of 1.6% of the global market and 5.9% of the regional (Asia-Pacific) market in 2016. The sector was valued at INR67,144.0 Million (US$999.1 Million) in 2016 and is forecast to grow at a CAGR of 11% during 2016-2021. Increasing disposable income supported by growing economy of the country is leading to rise in demand for high quality products in the Indian Ice Cream sector. Moreover, rising temperature during summer and expansion of manufacturing capacity in order to meet increased demand along with new product launches are also fuelling growth of the sector. Per capita consumption of Ice Cream products stood at 0.26kg, which is lower when compared to the global and Asia-Pacific levels of 3.96kg and 1.66kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of INR29,557.4 Million (US$439.8 Million) in 2016. The market is expected to grow at a CAGR of 10.9% during the forecast period (2016-2021), while the Impulse Ice Cream – Single Serve market is expected to record the fastest CAGR of 11.2%.

Convenience Stores accounted for a leading share in the distribution of Ice Cream products in India. In 2016, Convenience Stores held a 41% value share, followed by Food & Drinks Specialists with a 30.1% share. On-trade transactions and Hypermarkets & Supermarkets accounted for shares of 21.9% and 6%, respectively, in the same year. Flexible Packaging is the most commonly used packaging material in the Indian Ice Cream sector. In 2016, it accounted for a volume share of 57.7%, followed by Rigid Plastics and Paper & Board with volume shares of 32.2% and 10.1%, respectively.

Amul is the leading brand in the Indian Ice Cream sector. The top five brands in the sector accounted for a 56.4% value share, while private labels and artisanal producers held 4.4% and 5.1% value shares, respectively, in 2016. ‘Free From’ is an important Health & Wellness product attribute, while ‘Health Management’ is the most sought after consumer benefit in the Indian Ice Cream sector.

The report “Country Profile: Ice Cream Sector in India” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Devyani Foods Industries Pvt. Ltd., General Mills, Inc., Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Hatsun Agro Products Ltd., Havmor Ice Cream Limited, IFFCO, Milkfed Verka, Mother Dairy Fruit & Vegetable Pvt. Ltd., PRESTIGE ICE CREAMS PVT. LTD., Unilever, Wells Enterprises, Inc., Drums Food International Pvt Ltd, Dunkin` Donuts.

Scope

- The Ice Cream sector in India is forecast to grow at 11% CAGR in value terms during 2016-2021.
- Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in India.
- Convenience Stores accounted for the leading share in the distribution of Ice Cream products in India, in 2016.
- Amul is the leading brand in value terms in the Indian Ice Cream sector.
- Flexible Packaging is the most commonly used package material in the Indian Ice Cream sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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