Country Profile: Ice Cream Sector in Thailand

2017-07-25
Price :
Published : Jul-2017
No. of Pages : 94

Country Profile: Ice Cream Sector in Thailand

Summary

Thailand Ice Cream sector accounted for a volume share of 0.7% of the global market and 2.4% of the regional (Asia-Pacific) market in 2016. The sector was valued at ?35,514.1 Million (US$1,006.6 Million) in 2016 and is forecast to grow at a CAGR of 8.8% during 2016-2021. Increasing disposable income and improving distribution channels are the key growth drivers in the Thai Ice Cream sector. Per capita consumption of Ice Cream products stood at 1.95 kg, which is high when compared to regional level of 1.66kg, but was lower than the global sector of 3.96kg in 2016.

Impulse Ice Cream – Single Serve was the largest with value sales of ?18,092.4 Million (US$512.8 Million) in 2016, it is also expected to register fastest growth at a CAGR of 9.13% during the forecast period (2016-2021).

On-trade transactions accounted for the leading share of 46.6% in the distribution of Ice Cream products in Thailand, in 2016. It was followed by Hypermarkets & Supermarkets with a 26.1% share, while Food & Drinks Specialists and Convenience Stores accounted for shares of 21.5% and 3.8%, respectively in the same year. Flexible Packaging was the most commonly used package material in the Thailand Ice Cream sector with a share of 75.5% in 2016. It was followed by Rigid Plastics and Paper & Board with shares of 16.6% and 7.9% respectively.

Magnum is the leading brand with value share of 18.7% in 2016. It was followed by Cornetto, which accounted for value share of 12.9% in the same year. Top five brands in the sector, accounted for 53.4% value share in 2016. ‘Naturally Healthy’ is an important Health & Wellness product attribute, while ‘General Wellbeing’ is the most sought after consumer benefit in the Thailand Ice Cream sector.

The report “Country Profile: Ice Cream Sector in Thailand” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Artisanal Producers, Chomthana Co., Ltd, General Mills, Inc., Nestle, San Miguel, Unilever, American Food Co., Ltd.

Scope

– The per capita consumption of Ice Cream is higher in Thailand compared to regional level
– Per capita consumption in the Impulse Ice Cream – Single Serve market is noticeably higher compared to other markets in Thailand
– On-trade transactions account for the leading share in the distribution of Ice Cream products in Thailand
– Unilever leads the Thai Ice Cream sector
– Flexible Packaging is the most commonly used package material in the Thai Ice Cream sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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