Country Profile: Ice Cream Sector in the Netherlands

2017-07-26
Price :
Published : Jul-2017
No. of Pages : 94

Country Profile: Ice Cream Sector in the Netherlands

Summary

Dutch Ice Cream sector accounted for a volume share of 0.54% of the global market and 3.4% of the regional (Western Europe) market in 2016. The sector was valued at €870.6 Million (US$962.4 Million) in 2016 and is forecast to grow at a CAGR of 5.9% during 2016-2021. Consumption of ice cream is expected to increase with raise in supply of milk and increase in disposable income of Dutch consumers as they continue to indulge themselves in ice cream. Per capita consumption of Ice Cream products stood at 6.5kg, which is high when compared to the global and low when compared to Western Europe levels of 4kg and 7.9kg, respectively, in 2016.

Take-Home and Bulk Ice Cream was the largest with value sales of €572.6 Million (US$633 Million) in 2016. The market is also expected to record the fastest growth at a CAGR of 6% during the forecast period (2016-2021).

On-trade transactions account for a leading share in the distribution of Ice Cream products in the Netherlands. In 2016, On-trade transactions held a 50.5% value share, followed by Hypermarkets & Supermarkets with a 24.7% share. Convenience Stores and Food & Drinks Specialists accounted for shares of 12.3% and 11.3%, respectively, in the same year. ‘Food Minus’ is an important Health & Wellness product attribute, while ‘General Wellbeing’ is the most sought after consumer benefit in the Dutch Ice Cream sector.

Hertog is the leading brand in the Dutch Ice Cream sector. The top five brands in the sector accounted for a 15.4% value share, while private labels and artisanal producers held 16.5% and 2.5% value shares, respectively, in 2016. Flexible Packaging is the most commonly used package material in the Dutch Ice Cream sector. In 2016, it accounted for a volume share of 60.1%, followed by Paper & Board and Rigid Plastics with volume shares of 24.3% and 15.7%, respectively.

The report “Country Profile: Ice Cream Sector in the Netherlands” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Unilever, Mars, Incorporated, Professor Grunschnabel, General Mills, Inc, The Ice Factory, Van Gils, De Ijsmeesters, Mondelez International, Inc, Belgian Ice Cream Group, Bofrost Diensteistungs Gmbh, B&G Food Factory, Holiday Ice, Refresco Benelux BV.

Scope

- The Ice Cream sector in the Netherlands is forecast to grow at 5.9% CAGR in value terms during 2016-2021
- Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Italy
- Hertog lead the Dutch Ice Cream sector in both value and volume terms
- Flexible Packaging is the most commonly used package material in the Dutch Ice Cream sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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