Country Profile: Make-Up Sector in Brazil

2017-08-23
Price :
Published : Aug-2017
No. of Pages : 74

Country Profile: Make-Up Sector in Brazil

Summary

Brazilian Make-Up sector accounted for a volume share of 5.52% of the global market and 38.6% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 7.5% during 2016-2021. Increasing influence of social media trends coupled with the introduction of affordable and multi-functional products with claims such as ‘natural’ and ‘organic’ is expected to drive consumption in the sector. Per capita consumption stood at 1.49 units in Brazil compared to the global and Latin American levels of 1.08 units and 1.59 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of R$2,429 Million (US$696.7 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 9% compared to Eye Make-Up, Lip Make-Up, and Face Make-Up (7%).

Hypermarkets & Supermarkets was the leading distribution channel in the Brazilian Make-Up sector, accounting for a total value share of 21% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of 13.5% and 11.8%, respectively. In 2016, Rigid Plastics was the most commonly used package material in the Brazilian Make-Up sector. It accounted for a share of 59.4%, followed by Glass and Flexible Packaging with shares of 37.1% and 3.5% respectively.

Top five brands in the Brazilian Make-Up sector accounted for 58.3% value share in 2016. Private labels accounted for 3.2% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Brazilians who have received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Young Adults together accounted for 38.9% share in 2016.

The report “Country Profile: Make-Up Sector in Brazil”, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Avon Products, Inc., Natura Cosmeticos S A, Risque Cosmetics L.L.C., L`Oreal S.A., Grupo Boticario, Contem 1 G Sa, Jequiti Cosmeticos, Laboratorio Avamiller De Cosmeticos Ltda, Marcelo Beauty, Laboratories Dr. N.G. Payot

Scope
– The Make-Up sector in Brazil is forecast to grow at 7.5% CAGR in value terms during 2016-2021.
– The per capita consumption of Make-Up is higher in Brazil compared to global level.
– The Nail Make-Up market is forecast to register the fastest growth during 2016-2021.
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
– Private label penetration is highest in the Lip Make-Up market.

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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