Country Profile: Make-Up Sector in Mexico

2017-08-30
Price :
Published : Aug-2017
No. of Pages : 73

Country Profile: Make-Up Sector in Mexico

Summary

Mexican Make-Up sector accounted for a volume share of 2.37% of the global market and 16.59% of the regional (Latin America) market, in 2016. The sector is expected to grow at a CAGR of 4.7% during 2016-2021. Increasing women in workforce leading to higher purchasing power is the key factor that is driving the growth of the Mexican Make-Up sector. Per capita consumption stood at 1.08 units compared to the global and Latin America levels of 1.08 units and 1.59 units, respectively, in 2016.

Lip Make-Up was the largest market with value sales of Mex$5,512.4 Million (US$295.3 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 6% compared to Eye Make-Up, Lip Make-Up, and Face Make-Up (4%).

Hypermarkets & Supermarkets was the leading distribution channel in the Mexican Make-Up sector, accounting for a total value share of 33.1% in 2016. It was followed by Health & Beauty Stores and Department Stores with value shares of 25.1% and 7.4%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Mexican Make-Up sector. It accounted for a share of 68.1%, followed by Glass and Flexible Packaging with shares of 30.7% and 1.2% respectively.

Top five brands in the Mexican Make-Up sector accounted for 42.5% value share in 2016. Avon, Jafra, Mary Kay, Fuller and L`Oreal Paris are among the top players of Mexican Make-Up market. Consumption of Make-Up products is high among the female population. It is also high among Mexicans who have received Primary education. In terms of consumption by age group, Kids & Babies and Early Young Adults together accounted for 37.6% share of consumption.

The report “Country Profile: Make-Up Sector in Mexico” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Avon Products, Inc., Jafra Cosmetics International Sa, Mary Kay, Inc., Tupperware Brands Corp, L`Oreal S.A., Procter & Gamble, L`Oreal S.A., Oriflame Cosmetics S.A., The Estee Lauder Companies Inc., Revlon, Inc., Bissu Cosmeticos SA de CV, Natura Cosmeticos S A, Arabela S.A. de C.V., Procter & Gamble, L`Oreal S.A., The Estee Lauder Companies Inc., Zermat Internacional SA de CV, Yves Rocher International

Scope
– The Make-Up sector in Italy is forecast to grow at 4.7% CAGR in value terms during 2016-2021
– The per capita consumption of Make-Up is lower in Mexico compared to the regional level
– Hypermarkets & Supermarkets is the largest distribution channel in Mexican Make-Up sector
– Avon accounts for the leading share in Mexican Make-Up sector
– Rigid Plastics is the most commonly used package material in Mexican Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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