Country Profile: Make-Up Sector in Russia

2017-08-28
Price :
Published : Aug-2017
No. of Pages : 80

Country Profile: Make-Up Sector in Russia

Summary

Russian Make-Up sector accounted for a volume share of 3.7% of the global market and 43.9% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 4.5% during 2016-2021. Growth in the sector is driven by Russian economy coupled with high level of urbanization in the country. Russian women are spending more amount of income on personal care products and growing aging population of women is also aiding the growth of the sector. Per capita consumption stood at 1.42 units compared to the global and Eastern Europe levels of 1.08 units and 1.30 units, respectively, in 2016.

Lip Make-Up was the largest with value sales of RUB26,394.2 Million (US$396.2 Million) in 2016. It is also expected to grow the fastest at a CAGR of 5.1% compared to Face Make-Up, Eye Make-Up (4.2%) and Nail Make-Up (2.7%).

Health & Beauty Stores was the leading distribution channel in the Russian Make-Up sector, accounting for a total value share of 29.4% in 2016. It was followed by Hypermarkets & Supermarkets and Department Stores with shares of 22.2% and 13.2%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Russian Make-Up sector. It accounted for a share of 76.5%, followed by Glass and Flexible Packaging with shares of 21.4% and 2.1% respectively.

Top five brands in the Russian Make-Up sector accounted for 45.8% value share in 2016. Private labels accounted for 2.5% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among consumers who have received Tertiary education. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 43% share in 2016.

The report “Country Profile: Make-Up Sector in Russia” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Micys Company S.P.A., Coty, Inc., Procter & Gamble, Mary Kay, Inc., The Estee Lauder Companies Inc., Beyu Cosmetics And More Gmbh, L`Oreal S.A., Faberlic Ltd, Oriflame Cosmetics S.A., Lumene Group, Artdeco Cosmetic Gmbh, Amway Corporation, Nouba, Invima Ab, Chanel S.A., Cosnova Gmbh, Avon Products, Inc., Shiseido Company, Limited, United Europe Holding OAO, Vivienne Cosmetics AG, LVMH Moet Hennessy – Louis Vuitton, Yves Rocher International

Scope
– The Make-Up sector in Russia accounted for 43.9% volume share in the Eastern European region in 2016
– The per capita consumption of Make-Up is higher in Russia compared to the global and regional level
– Lip Make-Up is the largest market in value and volume terms in the Russian Make-Up sector
– Per capita consumsption of Eye Make-Up, Lip Make-Up and Nail Make-Up, is high in Russia compared to global and regional levels
– Health & Beauty Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
– Avon accounts for the leading share in the Russian Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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