Country Profile: Make-Up Sector in South Korea

Summary

South Korean Make-Up sector accounted for a volume share of 1.65% of the global market and 8.9% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 4.6% during 2016-2021. Rising spending power among women, driven by increasing participation in work force, and men embracing Make-Up products is driving the sector in South Korea. Per capita consumption stood at 1.81 units compared to the global and Asia-Pacific levels of 1.08 units and 0.31 units, respectively, in 2016.

Face Make-Up was the largest with value sales of ?978,574.9 Million (US$843.6 Million) in 2016. However, Eye Make-Up is expected to grow the fastest at a CAGR of 6.3% compared to Face Make-Up, Nail Make-Up, and Lip Make-Up (3.2%).

Department Stores was the leading distribution channel in the South Korean Make-Up sector, accounting for a total value share of 40% in 2016. It was followed by Convenience Stores and Hypermarkets & Supermarkets with the shares of 29.1% and 12.8%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the South Korean Make-Up sector. It accounted for a share of 81.9%, followed by Glass with share of 18.1% respectively.

Top five brands in the South Korean Make-Up sector accounted for 36.8% value share in 2016. The Face Shop and Etude House are the leading brands in the sector. Consumption of Make-Up products is high among the female population. It is also high among South Koreans who have received Tertiary education. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for a 39.7% share in 2016.

The report “Country Profile: Make-Up Sector in South Korea” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: LG Corp, Amorepacific Corporation, Missha Us Inc, The Estee Lauder Companies Inc., Clio Co., Ltd., Tony Moly Co Ltd, ISEHAN Co.,Ltd., Able C&C Co Ltd, C.F.E.B. Sisley S.A.S., L`Oreal S.A.

Scope
– The Make-Up sector in South Korea accounted for 8.9% volume share in the Asia-Pacific region in 2016
– The per capita consumption of Make-Up is higher in South Korea compared to the global and regional level
– Face Make-Up is the largest market in value terms in the South Korean Make-Up sector
– Per capita consumsption of Eye Make-Up, Lip Make-Up and Face Make-Up, is high in South Korea compared to global and regional levels
– Department Stores is the largest distribution channel, followed by Convenience Stores
– The Face Shop accounts for the leading share in the South Korean Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.