Country Profile: Make-Up Sector in the Netherlands

2017-08-29
Price :
Published : Aug-2017
No. of Pages : 77

Country Profile: Make-Up Sector in the Netherlands

Summary

Netherlands Make-Up sector accounted for a volume share of 0.75% of the global market and 4.41% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.4% during 2016-2021. Rising disposable income, more number of women joining the workforce and increasing demand for products with natural ingredients are aiding to the growth of Make-Up sector in the country. Per capita consumption stood at 2.47 units compared to the global and Western Europe levels of 1.08 units and 2.31 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of €195.3 Million (US$215.9 Million) in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 3% compared to Face Make-Up, Lip Make-Up (2.7%), and Eye Make-Up.

Hypermarkets & Supermarkets was the leading distribution channel in the Netherlands Make-Up sector, accounting for a total value share of 36.6% in 2016. It was followed by Health & Beauty Stores, Department Stores and Convenience Stores with shares of 32.6%, 11.1% and 6.6%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the Netherlands Make-Up sector. It accounted for a share of 66.5%, followed by Glass, Flexible Packaging and Rigid Metal with shares of 31.9%, 1.5% and 0.1%, respectively.

Top five brands in the Netherlands Make-Up sector accounted for 40.1% value share in 2016. Private labels accounted for 7.7% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among Dutch populations who have attended Upper Secondary school. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for 47.9% share of consumption.

The report “Country Profile: Make-Up Sector in the Netherlands” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: L`Oreal S.A., Procter & Gamble, Coty, Inc., L`Oreal S.A., L`Oreal S.A., Cosnova Gmbh, LVMH Moet Hennessy – Louis Vuitton, Chanel S.A., The Estee Lauder Companies Inc.

Scope
– The Make-Up sector in the Netherlands is forecast to grow at 2.4% CAGR in value terms during 2016-2021
– Per capita consumption of Eye Make-Up and Lip Make-Up markets are high in the Netherlands compared to global and regional levels
– Hypermarkets & Supermarkets is the largest distribution channel in the Netherlands Make-Up sector
– Maybellinet accounts for the leading share in the Netherlands Make-Up sector
– Rigid Plastics is the most commonly used package material in the Netherlands Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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