Country Profile: Make-Up Sector in the US

2017-08-28
Price :
Published : Aug-2017
No. of Pages : 76

Country Profile: Make-Up Sector in the US

Summary

United States Make-Up sector accounted for a volume share of 36.4% of the global market and 92.6% of the regional (North America) market, in 2016. The sector is expected to grow at a CAGR of 3.5% during 2016-2021. Rise in purchasing power of women, coupled with increasing consciousness to look good is driving the Make-Up sector in the US. Per capita consumption stood at 6.25 units compared to the global and North America levels of 1.08 units and 6.06 units, respectively, in 2016.

Face Make-Up was the largest with value sales of US$4,931.8 Million in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of 8.9% compared to Eye Make-Up, Face Make-Up (2.9%), and Lip Make-Up.

Department Stores was the leading distribution channel in the US Make-Up sector, accounting for a total value share of 35.8% in 2016. It was followed by Hypermarkets & Supermarkets and Drug Stores & Pharmacies with shares of 23% and 15.5%, respectively, in the same year. In 2016, Rigid Plastics was the most commonly used package material in the US Make-Up sector. It accounted for a share of 71.7%, followed by Glass and Flexible Packaging with shares of 25.2% and 2.8% respectively.

Top five brands in the US Make-Up sector accounted for 39.3% value share in 2016. Private labels accounted for 2.5% share by value in the same year. Consumption of Make-Up products is high among the female population. It is also high among the US consumers who have received Tertiary education. In terms of consumption by age group, Older Consumers and Early Young Adults together accounted for 46% share of in 2016.

The report “Country Profile: Make-Up Sector in the US” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: L`Oreal S.A., Procter & Gamble, The Estee Lauder Companies Inc., Revlon, Inc., Mary Kay, Inc., Avon Products, Inc., Chanel S.A., Coty, Inc., Shiseido Company, Limited, Johnson & Johnson Services Inc, Markwins International Corporation

Scope
– The per capita consumption of Make-Up is higher in the US compared to the global and regional levels
– The Nail Make-Up market is forecast to register the fastest growth during 2016-2021
– Department Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
– Maybelline accounts for the leading share in the US Make-Up sector
– Rigid Plastics is the most commonly used package material in the US Make-Up sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Beauty and Personal Care, Consumer Goods
Publisher : GlobalData
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