Country Profile: Savory Snacks Sector in Germany

2017-07-10
Price :
Published : Jul-2017
No. of Pages : 119

Country Profile: Savory Snacks Sector in Germany

Summary

German Savory Snacks sector accounted for a volume share of 1.4% of the global market and 10.1% of the regional (Western Europe) market, in 2016. The sector was valued at €2,136.8 Million (US$2,362.3 Million) in 2016 and is expected to grow at a CAGR of 2.8% during 2016-2021. A growing population, high urbanization rate, and improving economy will remain the primary macroeconomic factors driving the sector in Germany. Long working hours and consumers’ busy schedules will further contribute to the snackification trend as they snack more often than usual to get a quick energy boost.

Potato Chips was the largest with value sales of €815 Million (US$90.1 Million) in 2016. Furthermore, it is expected to register fastest value growth at a CAGR of 3.5% during 2016-2021 compared to Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Pretzels (2.2%) and Processed Snacks (2.9%).

Convenience Stores was the leading distribution channel in the German Savory Snacks sector followed by Hypermarkets & Supermarkets and Food & Drinks Specialists. Flexible Packaging was the most commonly used packaging material in the German Savory Snacks sector followed by Paper & Board and Rigid Metal with 2.36% and 0.58% shares, respectively.

Germany’s GDP per capita grew at a CAGR of 2.4% during 2011-2016. Low consumer prices and high employment rate have a positive impact on the Savory Snacks sector. The top five brands in the German Savory Snacks sector accounted for 31.3% value share in 2016 while private label products represented 22.3% share of the value sales in the same year.

The report “Country Profile: Savory Snacks Sector in Germany” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Companies mentioned in this report: Bahlsen Gmbh & Co. Kg, Haldirams, Intersnack Group GmbH & Co. KG, One Nature, Seeberger Gmbh, Bell Deutschland GmbH & Co. KG, Campofrío Food Group, S.A., Jack Link`s Nz Ltd., Mar-Ko Fleischwaren GmbH & Co. KG, Baktat Mais, Beste Wahl, Big Boxx, Bio Zentrale Gmbh, BioGourmet, Davert Gmbh, Die Leckeren, Dovgan GmbH, Dr. August Oetker Kg

Scope

– Potato Chips was the largest with value sales in 2016and is expected to register the fastest value growth during 2016-2021
– Convenience Stores was the leading distribution channel in the German Savory Snacks sector
– Flexible Packaging was the most commonly used packaging material in the country for Savory Snacks products
– Per capita consumption is lower when compared to the global and Western Europe levels in 2016
– The top five brands in the German Savory Snacks sector accounted for 31.3% value share in 2016

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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