Country Profile: Savory Snacks Sector in Mexico

2017-07-27
Price :
Published : Jul-2017
No. of Pages : 119

Country Profile: Savory Snacks Sector in Mexico

Summary

Mexican Savory Snacks sector accounted for a volume share of 4.2% of the global market and 12.9% of the regional (North America) market in 2016. The sector was valued at Mex$50,339.9 Million (US$2,696.8 Million) in 2016 and is expected to grow at a CAGR of 4.9% during 2016-2021. A growing population, high urbanization rate, and improving economy will remain the primary macroeconomic factors driving the sector in Mexico. Long working hours and consumers’ busy schedules will further contribute to the ‘snackification’ trend as they snack more often than usual to get a quick energy boost. Per capita consumption stood at 4kg when compared to the global and North America levels of 2.2kg and 7.8kg, respectively, in 2016.

Processed Snacks was the largest with value sales of Mex$28,649.8 Million (US$1,534.8 Million) in 2016. Meanwhile, Pretzels is expected to register fastest value growth at a CAGR of 5.9% during 2016-2021 compared to Ethnic/Traditional Snacks (4%), Meat Snacks (4.7%), Nuts and Seeds (4.7%), Popcorn (4.9%), Potato Chips (5%) and Processed Snacks (4.9%).

Convenience Stores was the leading distribution channel in the Mexican Savory Snacks sector, accounting for a total value share of 45.8% in 2016. It was followed by Hypermarkets & Supermarkets and Food & Drinks Specialists with 35.9% and 15.3% value shares, respectively, in the same year. Flexible Packaging was the most commonly used packaging material in the Mexican Savory Snacks sector with a volume share of 92.2% in 2016, followed by Paper & Board and Rigid Plastics with 4.4% and 3% shares respectively.

The top five brands in the Mexican Savory Snacks sector accounted for 41.6% value share in 2016 while private label products represented 2.8% share of the value sales in the same year. Health & Wellness attributes such as ‘Food Intolerance’ and ‘Naturally Healthy’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Mexican Savory Snacks sector.

The report “Country Profile: Savory Snacks Sector in Mexico” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In depth, this report provides the following analysis –
- Market Data: Overall market value and volume data with growth analysis for 2011-2021
- Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging Data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Companies mentioned in this report: PepsiCo, Grupo Bimbo, S.A.B. de C.V., Conagra Foods, Inc., Arca, The Kellogg Company, Nishikawa, La Merced, William Jackson Food Group, The Kraft Heinz Company, Backer`s Potato Chip Company, Terraholdings Group, LLC., Herr Foods Inc., Productos Cazares, Intersnack Group GmbH & Co. KG,Aires De Campo S.A.).

Scope

- The Savory Snacks sector in Mexico is forecast to grow at 4.9% CAGR in value terms during 2016-2021
- Per capita consumption of Processed Snacks is noticeably high in Mexico compared to global and regional levels
- Convenience Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
- Doritos is the leading brand in the Mexican Savory Snacks sector
- Flexible Packaging is the most commonly used package material in the Mexican Savory Snacks sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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