Country Profile: Savory Snacks Sector in the Philippines

2017-07-17
Price :
Published : Jul-2017
No. of Pages : 110

Country Profile: Savory Snacks Sector in the Philippines

Summary

Filipino Savory Snacks sector accounted for a volume share of 1.23% of the global market and 3.3% of the regional (Asia-Pacific) market in 2016. The sector was valued at ?48,903.2 Million (US$ 1,029.7 Million) in 2016 and is expected to grow at a CAGR of 3.9% during 2016-2021. Increased consumer spending and growing demand for ‘on-the-go’ food options is driving the demand for Savory Snacks sector in the country. Per capita consumption stood at 1.4kg when compared to the global and Asia-Pacific levels of 2.2kg and 1.3kg, respectively, in 2016.

Nuts and Seeds was the largest with value sales of ? 16,910.5 Million (US$ 356.1 Million) in 2016. Furthermore, it is expected to register growth at a CAGR of 5% during 2016-2021 compared to Ethnic/Traditional Snacks (5.3%), Meat Snacks (4.7%), Popcorn (3.5%), Potato Chips (3.2%), Pretzels (3.9%), and Processed Snacks (3%).

Hypermarkets & Supermarkets was the leading distribution channel in the Filipino Savory Snacks sector, accounting for a total value share of 61.6% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists with 22.1% and 10.9% value shares, respectively, in the same year. Flexible Packaging was the most commonly used package material in the Filipino Savory Snacks sector with a volume share of 93.3% in 2016, followed by Paper & Board and Rigid Plastics with 6% and 0.6% shares respectively.

Health & Wellness attributes such as ‘Free From’ and ‘Functional & Fortified’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Filipino Savory Snacks sector. Consumption of Savory Snacks is high among men compared to women. Moreover, consumption is particularly high among those Filipino consumers who attended Primary school. In terms of consumption by age group, Kids & Babies and Early Young Adults together accounted for 54.6% share of consumption in 2016.

The top five brands in the Filipino Savory Snacks sector accounted for 54.4% value share in 2016 while private label products represented 6.2% share of the value sales in the same year.

The report “Country Profile: Savory Snacks Sector in the Philippines” provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market Data: Overall market value and volume data with growth analysis for 2011-2021.
– Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
– Packaging Data: Consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Companies mentioned in this report: Universal Robina, PT Liwayway, Food Industries Inc, Jocker`s foods industries, Growers Food Industries (GFI) Enterprises Inc, Rebisco Group of Companies, Ksk Food Products, Tobi, Snyder`s-Lance, Inc., The Kellogg Company, Garuda Food, Trimec Trading Corporation.

Scope

– The per capita consumption of Savory Snacks is higher in the Philippines compared to the regional level
– Per capita consumption of Nuts and Seeds and Popcorn is high in the Philippines compared to global and regional levels
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores
– Jack `N Jill represented the leading brand in the Filipino Savory Snacks sector
– Flexible Packaging is the most commonly used package material in the Filipino Savory Snacks sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Food & Beverage
Publisher : GlobalData
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