Country Profile: Spirits Sector in Austria

2017-08-02
Price :
Published : Aug-2017
No. of Pages : 115

Country Profile: Spirits Sector in Austria

Summary

Austrian Spirits sector accounted for a volume share of 0.12% of the global market and 1.54% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.4% during 2016-2021. Improving economic activity boosted by fiscal reforms and the subsequent rise in disposable incomes is prompting consumers to enjoy indulging in new and elevated experiences such as drinking with friends and family. Per capita consumption stood at 3.5 liters compared to the global and Western Europe levels of 5 liters and 4.8 liters, respectively, in 2016.

Liqueur was the largest with value sales of €743.1 Million (US$821.5 Million) in 2016. Gin & Genever is expected to grow the fastest at a CAGR of 3.4% compared to Brandy, Liqueurs, Rum (2%), Specialty Spirits, Tequila & Mezcal (2.2%), Vodka and Whiskey.

On-trade transactions accounted for the largest volume share of 39% in the distribution of Spirits. It was followed by Food & Drinks Specialists and Hypermarkets & Supermarkets with shares of 27.3% and 21.1%, respectively, in the same year. Glass is the most commonly used package material in the Austrian Spirits sector. In 2016, it accounted for a volume share of 96.4%, followed by Rigid Plastics and Rigid Metal with shares of 3.5% and 0.1% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Austrian consumers who attended Upper Secondary school. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 49.2% share in 2016.

The top five brands in the Austrian Spirits sector accounted for 25.6% value share in 2016. Private labels accounted for 13% share by value in the same year.

The report “Country Profile: Spirits Sector in Austria” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Bacardi-Martini GmbH, Diageo Capital plc, Henkell & Co. Sektkellerei KG, Hofer KG, Kirin Holdings, Lidl Austria GmbH, MARKANT CORP, Pernod Ricard S.A., REWE Austria Touristik GmbH.

Scope

– The Spirits sector in Austria is forecast to grow at 2.4% CAGR in value terms during 2016-2021
– The Gin & Genever market is forecast to register the fastest growth during 2016-2021
– On-trade transactions accounted for the leading share in the distribution of Spirits in Austria
– Eristoff accounts for the leading share in the Austrian Spirits sector
– Glass is the most commonly used package material in the Austrian Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Wine in Austria – Top Growth Opportunities

Wine in Austria - Top Growth Opportunities Summary Wine in Austria - Top Growth Opportunities provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes. This report provides recommen......
$2995

Bubly Sparkling Water – Success Case Study

Bubly Sparkling Water - Success Case Study Summary This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Bubly, a colorful and sugar-free sparkling water brand. It shows how the brand understood its younger consumer base and how to meaningfully engage them through marketing and packaging. This report focuses on the success of Bubly in North America as a new player in the increasingly competitive sparkling water category thanks to health and wellness trends. Scope - Sparkling water has grown in North America in the last few years. - A celebrity-endorsed Superbowl Ad helped build brand awareness. - Consumers prioritize moderation and health and wellness in th......
$995

Alcoholic Beverages – Category Packaging Opportunities

Alcoholic Beverages - Category Packaging Opportunities Summary Alcoholic Beverages - Category Packaging Opportunities explores new packaging formats and value-added features in the alcoholic beverages category, using examples from GlobalData's Pack-Track innovation tool. Alcoholic beverages packaging is usually tailored to the type of product to reflect the consumer needs or lifestyle. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the sector, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework. Scope - In order to be more successful brand owners are introducing convenient packaging supporting different consu......
$495

South Korea Hot Drinks – Market Assessment and Forecasts to 2024

South Korea Hot Drinks - Market Assessment and Forecasts to 2024 Summary South Korean hot drinks sector is led by the hot coffee category in value and volume terms in 2019. Furthermore, the hot coffee category is also forecast to register the fastest value growth during 2019-2024. Convenience stores is the leading channel in distribution of hot drinks in the country. Ajinomoto Group, Namyang Dairy Products Co and Nestle SA are the leading companies in the South Korean hot drinks sector. Flexible packaging is the most commonly used pack material in the sector. Older consumers (aged 55+ years) accounted for the highest consumption of hot drinks products in the country. This report on the hot drinks sector in South Korea provides insights on high growth markets to target, trends in the usa......
$875

Bolivia – Quarterly Beverage Tracker First Quarter 2020

Bolivia - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Bolivia Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price......
$995

France – Quarterly Beverage Tracker First Quarter 2020

France - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's France Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price t......
$995

Kazakhstan – Quarterly Beverage Tracker First Quarter 2020

Kazakhstan - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Kazakhstan Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and......
$995

Oman – Quarterly Beverage Tracker First Quarter 2020

Oman - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Oman Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trend......
$995

South Korea – Quarterly Beverage Tracker First Quarter 2020

South Korea - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's South Korea Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands a......
$995

Belarus – Quarterly Beverage Tracker First Quarter 2020

Belarus - Quarterly Beverage Tracker First Quarter 2020 Summary GlobalData's Belarus Quarterly Beverage Tracker Q1-20 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts for all beverage categories. - Carbonates consumption data for Q1-2020 vs Q1-2019, moving annual totals (MAT), full year 2019 provisional data and 2020 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price......
$995
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy