Country Profile: Spirits Sector in Bulgaria

2017-08-30
Price :
Published : Aug-2017
No. of Pages : 102

Country Profile: Spirits Sector in Bulgaria

Summary

Bulgarian Spirits sector accounted for a volume share of 0.3% of the global market and 2.8% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 1.5% during 2016-2021. Growing disposable income of consumers, which is enabling them to indulge more in good quality, especially in premium segments of spirits is driving the Bulgarian Spirits sector. Per capita consumption stood at 14 liters compared to the global and Eastern Europe levels of 6.4 liters and 10.4 liters, respectively, in 2016.

Specialty Spirits was the largest with value sales of Lv948.4 Million (US$536 Million) in 2016. Whiskey is expected to grow the fastest at a CAGR of 4.9% compared to Brandy (0.6%), Gin & Genever (0.6%), Liqueurs Rum, Specialty Spirits, Tequila & Mezcal and Vodka (0.5%).

Hypermarkets & Supermarkets accounted for the largest volume share of 33.4% in the distribution of Spirits. It was followed by Food & Drinks Specialists and On-trade transactions with shares of 26.5% and 24.7%, respectively, in the same year. Glass is the most commonly used package material in the Bulgarian Spirits sector. In 2016, it accounted for a volume share of 99.5%, followed by Flexible Packaging with 0.5% share.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Bulgarian consumers who attended Upper Secondary school in the same year. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for a 57.5% share in 2016. The top five brands in the Bulgarian Spirits sector accounted for 42% volume share in 2016.

The report “Country Profile: Spirits Sector in Bulgaria” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Black Sea Gold, Martell, Martell, Courvoisier, Troyan, Burgas, Pomorie, Nordix, Metaxa, Karnobat, Kehlibar, Slivenska Perla, Yambolska, Gordon’s, Tanqueray, Five stars, Beefeater, Savoy’s, Siks Sens, Targovishte, Finsbury London Dry, Hendrick’s, J√§germeister, Baileys, Sheridan’s, Mirtilli, Amaretto.

Scope

– Of the eight markets, Specialty Spirits is the largest by value sales in 2016
– Per capita consumption stood higher in Bulgaria compared to the global and regional level in 2016
– Whiskey is expected to grow fastest in value terms during 2016-2021
– Hypermarkets & Supermarkets is the leading distribution channel for Spirits in Bulgaria
– Peshtera is the leading brand by volume in 2016
– Glass is the most commonly used package material in the Bulgarian Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Brandy (Spirits) Market in Australia – Outlook to 2022: Market Size, Growth and Forecast Analytics

Brandy (Spirits) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Brandy (Spirits) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Brandy market in Australia. Brandy - includes Armagnac, cognac, fruit brandies and other grape brandies (other brandies produced through the distillation of grape wine). Brandy market in Australia registered a positive compound annual growth rate (CAGR) of 7.67% during the period 2012 to 2017 with a sales value of AUD 248.47 Million in 2017, an increase of 7.28% over 2016. The market achieved its strongest performance in 2016, when it grew by 7.89% over its previous year and its weakest performance in 2017, when it increased by 7.28% over 2016. The ......
$500

Lager Beer (Beer & Cider) Market in Israel – Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Israel - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Lager Beer (Beer & Cider) Market in Israel - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in Israel. Bottom fermented beer, usually blond in color. 0-10% Abv. Accounts for over 90% of all beer sold worldwide. Also often labeled as Pilsner or Pils, although there is no legal definition of these terms. Lager Beer market in Israel registered a positive compound annual growth rate (CAGR) of 12.08% during the period 2012 to 2017 with a sales value of ILS 8,760.52 Million in 2017, an increase of 16.57% over 2016. The market achieved its strongest performance in 2014, when it grew by 21.57% over its previous year an......
$500

Sparkling Wine (Wines) Market in Canada – Outlook to 2022: Market Size, Growth and Forecast Analytics

Sparkling Wine (Wines) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Sparkling Wine (Wines) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Sparkling Wine market in Canada. Sparkling Wine - A wine made effervescent by carbon dioxide gas, introduced artificially or produced naturally by secondary fermentation. Includes champagne and cava. Sparkling Wine market in Canada registered a positive compound annual growth rate (CAGR) of 2.78% during the period 2012 to 2017 with a sales value of CAD 725.64 Million in 2017, an increase of 3.07% over 2016. The market achieved its strongest performance in 2015, when it grew by 3.40% over its previous year and its weakest performance in 2013, wh......
$500

Flavored Beer (Beer & Cider) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics

Flavored Beer (Beer & Cider) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Flavored Beer (Beer & Cider) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Flavored Beer market in United Kingdom. Flavored beer is defined as a normal strength beer with added flavors, often fruit, or spirits (eg Tequila). Does not include beer mix drinks. Flavored Beer market in United Kingdom registered a positive compound annual growth rate (CAGR) of 0.93% during the period 2012 to 2017 with a sales value of GBP 110.41 Million in 2017, a decrease of -4.56% over 2016. The market achieved its strongest performance in 2013, when it grew by 41.36% over its previous year and its weakest perf......
$500

Gin & Genever (Spirits) Market in France – Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Gin & Genever (Spirits) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Gin & Genever market in France. Gin & Genever are Spirits which gets its flavor from Juniper berries and produced by distillation of malted barley, rye or maize grain. Gin & Genever market in France registered a positive compound annual growth rate (CAGR) of 0.55% during the period 2012 to 2017 with a sales value of EUR 186.92 Million in 2017, an increase of 0.70% over 2016. The market achieved its strongest performance in 2016, when it grew by 0.71% over its previous year and its weakest performance in 2013, when it increased by 0.26% over 2......
$500

Fortified Wine (Wines) Market in India – Outlook to 2022: Market Size, Growth and Forecast Analytics

Fortified Wine (Wines) Market in India - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Fortified Wine (Wines) Market in India - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Fortified Wine market in India. Fortified Wine - A wine to which extra manufactured alcohol has been added, the most common being brandy.Includes Madeira, Port, Sherry, Vermouth and other fortified wines . Fortified means that it has an alcohol content by volume (ABV) of between 14% and 20%. Fortified Wine market in India registered a positive compound annual growth rate (CAGR) of 22.37% during the period 2012 to 2017 with a sales value of INR 26,413.52 Million in 2017, an increase of 16.52% over 2016. The market achieved its strongest performanc......
$500

Vodka (Spirits) Market in Japan – Outlook to 2022: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in Japan - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Vodka (Spirits) Market in Japan - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Vodka market in Japan. Vodka is an un-aged white spirit made from distilled fermented grain, rye, wheat, potatoes but can be based on any starch or sugar-rich plant matter. Includes all flavoured and unflavoured vodkas. Vodka market in Japan registered a positive compound annual growth rate (CAGR) of 5.40% during the period 2012 to 2017 with a sales value of JPY 11,872.46 Million in 2017, an increase of 4.94% over 2016. The market achieved its strongest performance in 2013, when it grew by 5.79% over its previous year and its weakest performance in 2017, when ......
$500

Liqueurs (Spirits) Market in Poland – Outlook to 2022: Market Size, Growth and Forecast Analytics

Liqueurs (Spirits) Market in Poland - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Liqueurs (Spirits) Market in Poland - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Liqueurs market in Poland. Liqueurs - all cream, fruit and other liqueurs. Liqueurs are sweet drinks with over 17% alcohol by volume (ABV) and at least 2.5% sugar content manufactured using a distilled spirit and either cream or fruit or a flavouring ingredient such as seeds, herbs, flowers, buts or spices. Liqueurs market in Poland registered a positive compound annual growth rate (CAGR) of 1.36% during the period 2012 to 2017 with a sales value of PLN 1,614.06 Million in 2017, an increase of 2.44% over 2016. The market achieved its strongest performa......
$500

Rum (Spirits) Market in Spain – Outlook to 2022: Market Size, Growth and Forecast Analytics

Rum (Spirits) Market in Spain - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Rum (Spirits) Market in Spain - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in Spain. Rum - includes both light and dark rums. Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterised by the addition of caramel or by maturation in oak containers. In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home. Rum market in Spain registered a positive compound annual growth rate (CAGR) of 0.84% during the period 2012 to 2017 with a sales value of EUR 1,763.44 Million in 2017, an increase of 1.42% over 2016. The market achieved its strong......
$500

Still Wine (Wines) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics

Still Wine (Wines) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Still Wine (Wines) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Still Wine market in United Kingdom. Still Wine - During fermentation the yeasts consume the sugar and turn it into alcohol, a byproduct of this process is carbon dioxide. If the carbon dioxide is allowed to escape the wine is referred to as still. Includes all white, red and rosé still wines. Still Wine market in United Kingdom registered a positive compound annual growth rate (CAGR) of 1.68% during the period 2012 to 2017 with a sales value of GBP 13,463.66 Million in 2017, an increase of 1.66% over 2016. The market achieved its stro......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy