Country Profile: Spirits Sector in France

2017-08-22
Price :
Published : Aug-2017
No. of Pages : 109

Country Profile: Spirits Sector in France

Summary

French Spirits sector accounted for a volume share of 1.6% of the global market and 20.2% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.2% during 2016-2021. Innovations in taste and growing demand for premium spirits are driving the sector in France. Per capita consumption stood at 7.4 liters compared to the global and Western Europe levels of 6.4 liters and 5.7 liters, respectively, in 2016.

Specialty Spirits was the largest with value sales of €9,028.4 Million (US$9,981.3 Million) in 2016. Vodka is expected to grow the fastest at a CAGR of 6.5% compared to Brandy (0.4%), Gin & Genever (0.7%), Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal (2.3%), and Whiskey.

Food & Drinks Specialists accounted for the largest volume share of 38.9% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets &
Supermarkets with shares of 31.7% and 24.7%, respectively, in the same year. Glass is the most commonly used package material in the French Spirits sector. In 2016, it accounted for a volume share of 98.89%, followed by Flexible Packaging and Rigid Plastics with shares of 0.71% and 0.39% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among French consumers who received
Tertiary education in the same year. In terms of consumption by age group, Older Consumers and Mid-Lifers together accounted for 50.2% share of consumption in 2016. The top five brands in the French Spirits sector accounted for 23.4% volume share in 2016. Private labels accounted for 4.5% share by volume in the same year.

The report “Country Profile: Spirits Sector in France” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Pernod Ricard SA, Marie Brizard Wine & Spirits SA, William Grant & Sons Ltd., EPSA SA, Fratelli Branca Distillerie Srl, Bacardi Limited, L`Or Special Drinks S.R.O., Diageo PLC, UK, Glen Turner Company Ltd., The Edrington Group.

Scope

– Specialty Spirits is the largest market in value terms while Whiskey leads in volume terms in the French Spirits sector
– Per capita consumption of Whiskey, Tequila & Mezcal and Rum is high in France compared to global and regional levels
– Food & Drinks Specialists accounted for the leading share in the distribution of Spirits in France
– Ricard accounts for the leading share in the French Spirits sector
– Glass is the most commonly used package material in the French Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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