Country Profile: Spirits Sector in India

2017-08-16
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Published : Aug-2017
No. of Pages : 108
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Country Profile: Spirits Sector in India

Summary

Indian Spirits sector accounted for a volume share of 11.3% of the global market and 18.1% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 5.1% during 2016-2021. Increasing disposable income, rising influence of western culture and the reducing cultural inhibitions about consumption of alcohol are fuelling the growth of the sector. Per capita consumption stood at 3.2 liters compared to the global and Asia-Pacific levels of 6.4 liters and 6.2 liters, respectively, in 2016.
Whiskey was the largest with value sales of INR1,239,771.3 Million (US$18,447.4 Million) in 2016. Tequila & Mezcal is expected to grow the fastest at a CAGR of 13.2% compared to Brandy, Specialty Spirits, Vodka (0.6%) and Whiskey.

Food & Drinks Specialists accounted for the largest volume share of 57.3% in the distribution of Spirits in 2016. On-trade transactions accounted for the volume share of 28.1% in the distribution of Spirits. It was followed by Hypermarkets & Supermarkets with share of 12.8% in the same year. Glass is the only used package material in the Indian Spirits sector accounting for 100% volume share, in 2016.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Indian consumers who received tertiary education. In terms of consumption by age group, Older Young Adults and Early Young Adults together accounted for 46.1% share in 2016.

The top five brands in the Indian Spirits sector accounted for 36.4% volume share in 2016. Officers Choice and McDowell`s No. 1 are the leading brands in the sector.

The report “Country Profile: Spirits Sector in India” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Allied Blenders And Distillers Pvt. Ltd.,Diageo PLC, UK,Pernod Ricard SA,John Distilleries,Radico Khaitan Limited,Tilaknagar Industries Ltd.,Radico Khaitan Limited,Oaken Glow,Radico Khaitan Limited,Shiva Distilleries Limited,Amrut Distilleries Ltd,Empee Group,Mohan Meakin Limited,Elite Distilleries Private Limited,Napoleon Doctor Brandy,SUNTORY HOLDINGS LIMITED.,Midas Golden Distilleries Pvt Ltd,Jagatjit Industries Limited,Midas Golden Distilleries Pvt Ltd,Mohan Meakin Limited.

Scope

– The Spirits sector in India accounted for 18.1% volume share in the Asia-Pacific region
– The top five brands accounting for 36.4% share in 2016.
– The Spirits sector in India is forecast to grow at 5.1% CAGR in value terms during 2016-2021
– Per capita consumption of Brandy, Rum, and Whiskey is high in India compared to global and regional levels
– Older Young Adults and Early Young Adults together accounted for 46.1% share of consumption.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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