Country Profile: Spirits Sector in Mexico

2017-08-28
Price :
Published : Aug-2017
No. of Pages : 105

Country Profile: Spirits Sector in Mexico

Summary

Mexican Spirits sector accounted for a volume share of 1.28% of the global market and 13.63% of the regional (North America) market, in 2016. The sector is expected to grow at a CAGR of 5.7% during 2016-2021. Growing popularity of Spirits among young adults and strong promotional campaigns by manufacturers to encourage new consumption occasions are driving the sector. Per capita consumption stood at 3.7 liters compared to the global and North America levels of 6.4 liters and 6.3 liters respectively, in 2016.

Whiskey was the largest with value sales of Mex$32,431.7 Million (US$1,737.4 Million) in 2016. It is also expected to grow the fastest at a CAGR of 9.6% compared to Brandy (2.4%), Gin & Genever, Liqueurs (7.7%), Rum, Specialty Spirits, Tequila & Mezcal and Vodka (3.2%).

Hypermarkets & Supermarkets accounted for the largest volume share of 35.2% in the distribution of Spirits. It was followed by Food & Drinks Specialists and On-trade transactions with shares of 33.2% and 25.4%, respectively, in the same year. Glass is the most commonly used package material in the Mexican Spirits sector. In 2016, it accounted for a volume share of 99.39%, followed by Rigid Plastics and Rigid Metal with shares of 0.57% and 0.04%, respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Mexican consumers who attended Tertiatry School. In terms of consumption by age group, Early Young adults and Older Young adults together accounted for a 52.5% share in 2016.

The top five brands in the Mexican Spirits sector accounted for 16.4% volume share in 2016. Bacardi was the leading brand in volume terms with a share of 5%, followed by Johnnie Walker with 3.3% share in the same year.

The report “Country Profile: Spirits Sector in Mexico” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Bacardi Limited, Diageo PLC, Grupo Cuervo, Brown-Forman Corporation, Tequila Centinela Sa De Cv, Engarrafamento Pitu Ltda., Pernod Ricard SA, Miguel Torres Sa, SUNTORY HOLDINGS LIMITED., The MadrileƱa Sa De Cv, J.Wray & Nephew Limited, Tequila Supremo Sa De Cv, Licorera Del Sur

Scope

– The Spirits sector in Mexico is forecast to grow at 5.7% CAGR in value terms during 2016-2021
– Whiskey is the largest market in value terms in the Mexican Spirits sector
– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Mexico
– Bacardi accounts for the leading share in the Mexican Spirits sector
– Glass is the most commonly used package material in the Mexican Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Quarterly Beverage Tracker Fourth Quarter 2018: Argentina

Quarterly Beverage Tracker Fourth Quarter 2018: Argentina Summary GlobalData's Argentina Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and p......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: Brazil

Quarterly Beverage Tracker Fourth Quarter 2018: Brazil Summary GlobalData's Brazil Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price t......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: China

Quarterly Beverage Tracker Fourth Quarter 2018: China Summary GlobalData's China Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price tre......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: India

Quarterly Beverage Tracker Fourth Quarter 2018: India Summary GlobalData's India Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price tre......
$1495

Quarterly Beverage Tracker Fourth Quarter 2018: United States of America

Quarterly Beverage Tracker Fourth Quarter 2018: United States of America Summary GlobalData's United States of America Quarterly Beverage Tracker Q4-18 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: - Top line consumption volumes for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts for all beverage categories. - Carbonates consumption data for Q4-2018 vs Q4-2017, moving annual totals (MAT), full year 2018 provisional data and 2019 forecasts split by regular vs low calorie, and key flavor. - An economic mood indicator with an at a glance assessment of industry confidence levels, private lab......
$1495

Fortified Wine (Wines) Market in Australia – Outlook to 2022: Market Size, Growth and Forecast Analytics

Fortified Wine (Wines) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Fortified Wine (Wines) Market in Australia - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Fortified Wine market in Australia. Fortified Wine - A wine to which extra manufactured alcohol has been added, the most common being brandy.Includes Madeira, Port, Sherry, Vermouth and other fortified wines . Fortified means that it has an alcohol content by volume (ABV) of between 14% and 20%. Fortified Wine market in Australia registered a positive compound annual growth rate (CAGR) of 3.59% during the period 2012 to 2017 with a sales value of AUD 326.74 Million in 2017, an increase of 3.37% over 2016. The market achieved its strongest......
$500

Whiskey (Spirits) Market in Brazil – Outlook to 2022: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in Brazil - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Whiskey (Spirits) Market in Brazil - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey market in Brazil. Whiskey - includes all American, Canadian, Irish, Scotch and other Whisk(e)ys. This includes bourbon and rye-based whiskeys. Whiskey market in brazil registered a negative compound annual growth rate (CAGR) of -0.16% during the period 2012 to 2017 with a sales value of BRL 6,081.03 Million in 2017, a decrease of -6.17% over 2016. The market achieved its strongest performance in 2013, when it grew by 24.37% over its previous year and its weakest performance in 2015, when it fell by -11.61% over 2014. The research handbook provid......
$500

Vodka (Spirits) Market in Chile – Outlook to 2022: Market Size, Growth and Forecast Analytics

Vodka (Spirits) Market in Chile - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Vodka (Spirits) Market in Chile - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Vodka market in Chile. Vodka is an un-aged white spirit made from distilled fermented grain, rye, wheat, potatoes but can be based on any starch or sugar-rich plant matter. Includes all flavoured and unflavoured vodkas. Vodka market in Chile registered a positive compound annual growth rate (CAGR) of 15.09% during the period 2012 to 2017 with a sales value of CLP 1,49,476.80 Million in 2017, an increase of 12.14% over 2016. The market achieved its strongest performance in 2015, when it grew by 16.42% over its previous year and its weakest performance in 2017, ......
$500

Liqueurs (Spirits) Market in Colombia – Outlook to 2022: Market Size, Growth and Forecast Analytics

Liqueurs (Spirits) Market in Colombia - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Liqueurs (Spirits) Market in Colombia - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Liqueurs market in Colombia. Liqueurs - all cream, fruit and other liqueurs. Liqueurs are sweet drinks with over 17% alcohol by volume (ABV) and at least 2.5% sugar content manufactured using a distilled spirit and either cream or fruit or a flavouring ingredient such as seeds, herbs, flowers, buts or spices. Liqueurs market in Colombia registered a positive compound annual growth rate (CAGR) of 10.20% during the period 2012 to 2017 with a sales value of COP 1,181,899.01 Million in 2017, an increase of 8.76% over 2016. The market achieved its stron......
$500

Sparkling Wine (Wines) Market in France – Outlook to 2022: Market Size, Growth and Forecast Analytics

Sparkling Wine (Wines) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Sparkling Wine (Wines) Market in France - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Sparkling Wine market in France. Sparkling Wine - A wine made effervescent by carbon dioxide gas, introduced artificially or produced naturally by secondary fermentation. Includes champagne and cava. Sparkling Wine market in France registered a positive compound annual growth rate (CAGR) of 1.90% during the period 2012 to 2017 with a sales value of EUR 7,096.98 Million in 2017, an increase of 2.44% over 2016. The market achieved its strongest performance in 2015, when it grew by 3.89% over its previous year and its weakest performance in 2013, ......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy