Country Profile: Spirits Sector in Mexico

2017-08-28
Price :
Published : Aug-2017
No. of Pages : 105

Country Profile: Spirits Sector in Mexico

Summary

Mexican Spirits sector accounted for a volume share of 1.28% of the global market and 13.63% of the regional (North America) market, in 2016. The sector is expected to grow at a CAGR of 5.7% during 2016-2021. Growing popularity of Spirits among young adults and strong promotional campaigns by manufacturers to encourage new consumption occasions are driving the sector. Per capita consumption stood at 3.7 liters compared to the global and North America levels of 6.4 liters and 6.3 liters respectively, in 2016.

Whiskey was the largest with value sales of Mex$32,431.7 Million (US$1,737.4 Million) in 2016. It is also expected to grow the fastest at a CAGR of 9.6% compared to Brandy (2.4%), Gin & Genever, Liqueurs (7.7%), Rum, Specialty Spirits, Tequila & Mezcal and Vodka (3.2%).

Hypermarkets & Supermarkets accounted for the largest volume share of 35.2% in the distribution of Spirits. It was followed by Food & Drinks Specialists and On-trade transactions with shares of 33.2% and 25.4%, respectively, in the same year. Glass is the most commonly used package material in the Mexican Spirits sector. In 2016, it accounted for a volume share of 99.39%, followed by Rigid Plastics and Rigid Metal with shares of 0.57% and 0.04%, respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Mexican consumers who attended Tertiatry School. In terms of consumption by age group, Early Young adults and Older Young adults together accounted for a 52.5% share in 2016.

The top five brands in the Mexican Spirits sector accounted for 16.4% volume share in 2016. Bacardi was the leading brand in volume terms with a share of 5%, followed by Johnnie Walker with 3.3% share in the same year.

The report “Country Profile: Spirits Sector in Mexico” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Bacardi Limited, Diageo PLC, Grupo Cuervo, Brown-Forman Corporation, Tequila Centinela Sa De Cv, Engarrafamento Pitu Ltda., Pernod Ricard SA, Miguel Torres Sa, SUNTORY HOLDINGS LIMITED., The Madrileña Sa De Cv, J.Wray & Nephew Limited, Tequila Supremo Sa De Cv, Licorera Del Sur

Scope

– The Spirits sector in Mexico is forecast to grow at 5.7% CAGR in value terms during 2016-2021
– Whiskey is the largest market in value terms in the Mexican Spirits sector
– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Mexico
– Bacardi accounts for the leading share in the Mexican Spirits sector
– Glass is the most commonly used package material in the Mexican Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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