Country Profile: Spirits Sector in Poland

2017-08-16
Price :
Published : Aug-2017
No. of Pages : 109

Country Profile: Spirits Sector in Poland

Summary

Polish Spirits sector accounted for a volume share of 1.3% of the global market and 10.9% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 1.2% during 2016-2021. Rising disposable income and increase in employment rate, allows consumers to spend more on Spirits products in the country. Per capita consumption stood at 10.2 liters compared to the global and Eastern Europe levels of 6.4 liters and 10.4 liters, respectively, in 2016.

Vodka was the largest with value sales of ZI16,783.4 Million (US$4,250.6 Million) in 2016. Whiskey is expected to grow the fastest at a CAGR of 3.8% compared to Gin & Genever, Rum, Specialty Spirits, Brandy (1.7%), Liqueurs, Tequila & Mezcal (1.6%), and Vodka.

Sales through Hypermarkets & Supermarkets accounted for the largest volume share of 48.6% in 2016. Food & Drinks Specialists represented the second largest distribution channel with a volume share of 25.8% in the same year, followed by On-trade transactions with 9% share in the same year. Glass was the most commonly used package material in the Polish Spirits sector with a share of 94.2% in 2016. It was followed by Flexible Packaging and Rigid Metal with shares of 4.9% and 0.9% respectively.

Consumption of Spirits was higher among the male population in 2016 compared to females. Consumption of Spirits was also high among Polish consumers who attended Upper Secondary school in the same year. In terms of consumption by age group, Older Consumers and Older Young Adults together accounted for 58.2% share in 2016. Krupnik was the largest brand in volume terms with a share of 10.6% in 2016. It was followed by Zolodkowa De Luxe and Lubelska with shares of 10.2% and 8.7% respectively.

The report “Country Profile: Spirits Sector in Poland” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Companies mentioned in this report: Ambara SA, LVMH Moet Hennessy – Louis Vuitton, Marie Brizard Wine & Spirits SA, Remy Coitreau Group, Stock Spirits Group, Henkel AG & Co KGaA, Pernod Ricard SA, William Grant & Sons Ltd., Fratelli Branca Distillerie Srl, “OAK POLAND” , General Partnership Jerzy Markiewicz, Brown-Forman Corporation, CEDC International Sp. z oo, Diageo PLC, UK, Label Vodka SA Podlasie, Lucas Bols NV, Akwawit-Polmos S.A, Polmos Siedlce.

Scope

– Vodka is the largest market in value and volume terms in the Polish Spirits sector
– Per capita consumption of Vodka in the Polish Spirits sector is higher when compared to the regional and global levels
– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Poland
– Krupnik accounts for the leading share in the Polish Spirits sector
– Glass is the most commonly used package material in the Polish Spirits sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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