Country Profile: Wine Sector in Australia

2017-08-17
Price :
Published : Aug-2017
No. of Pages : 77

Country Profile: Wine Sector in Australia

Summary

Australian Wine sector accounted for a volume share of 2.33% of the global market and 18% of the regional (Asia-Pacific) market, in 2016. The sector is expected to grow at a CAGR of 3.1% during 2016-2021.High disposable income of Australian consumers coupled with their affinity to experiment and spend on lifestyle products is expected to drive the Wine sector in the country. Per capita consumption stood at 29.54liters compared to the global and Asia-Pacific levels of 6.25liters and 1.26liters, respectively, in 2016.

Still Wine was the largest with value sales of A$8,600.3 Million (US$6,397.7 Million) in 2016. Sparkling Wine is the second largest market and is forecast to grow the fastest at a CAGR of 4.6% during 2016-2021, compared to the Still Wine and Fortified Wine (3.6%) markets during the same period.

Hypermarkets & Supermarkets was the leading distribution channel in the Australian Wine sector, accounting for a total volume share of 43.9% in 2016. It was followed by Food & Drinks Specialists with a 23.3% volume share, while On-trade transactions accounted for a 21.9% share in the same year. Glass is the most commonly used package material in the Australian Wine sector. In 2016, it accounted for a volume share of 87.4%, followed by Paper & Board, Rigid Metal and Flexible Packaging with shares of 11.9%, 0.4% and 0.3%, respectively.

Top five brands in the Australian Wine sector accounted for a 23.4% volume share in 2016.Rosemount Estate was the leading brand followed by De Bortoli and Stanley Wines in the same year. The consumption of Wine was higher among the female population in 2016 compared to males. In terms of consumption by age group, Older Consumers accounted for the largest share of 41.8%, followed by Mid-Lifers with a17.3% share.

The report “Country Profile: Wine Sector in Australia” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: Treasury Wine Estates Vintners Limited, De Bortoli Wines, Accolade Wines, The Yalumba Wine Company, Taylor, Fladgate & Yeatman – Vinhos, S.A., Pernod Ricard SA, Sunnyvale, Amberley Estate, Oyster Bay Wines, Casella Wines PTY Ltd.

Scope
– The Wine sector in Australia accounted for 18% volume share in the Asia-Pacific region, in 2016.
– The per capita consumption of Wine is higher in Australia compared to the global and regional levels.
– The Sparkling Wine market is forecast to register the fastest growth during 2016-2021.
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists.
– Rosemount Estate accounts for the leading share in the Australian Wine sector.

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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