Country Profile: Wine Sector in Italy

2017-08-29
Price :
Published : Aug-2017
No. of Pages : 79

Country Profile: Wine Sector in Italy

Summary

Italian Wine sector accounted for a volume share of 11.5% of the global market and 23.3% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 1.2% during 2016-2021.The Italian government, with stringent policies, is trying to bring down alcohol consumption in the country. Increasing health consciousness among Italian consumers, have seen them shifting from Spirits to Wine consumption. This is creating an opportunity for wine producers in Italy. Per capita consumption stood at 54.6 liters compared to the global and Western Europe levels of 6.2 liters and 35.6 liters, respectively, in 2016.

Still Wine was the largest with value sales of €12,673.7Million (US$14,011.3Million) in 2016. Sparkling Wine market is expected to grow the fastest at a CAGR of 3.2% during 2016-2021, compared to Still Wine and Fortified Wine.

Hypermarkets & Supermarkets was the leading distribution channel in the Italian Wine sector, accounting for a total volume share of 34.4% in 2016. It was followed by On-trade transactions with a 28.5% volume share, while Food & Drinks Specialists accounted for a 28.4% share in the same year. Glass is the most commonly used package material in the Italian Wine sector. In 2016, it accounted for a volume share of 76.8%, followed by Paper & Board and Rigid Plastics, with shares of 23.1% and 0.1%, respectively.

The top five brands in the Italian Wine sector accounted for a 10.1% volume share in 2016, while private labels accounted for 8.8% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers and Mid-Lifers accounted for the largest share of 68.8%. Consumption of Wine is high among the Italian consumers who attended Upper Secondary school.

The report “Country Profile: Wine Sector in Italy” provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: CAVIRO Soc Coop Agricola, Banfi Products Corp, Grignolino D`Asti, Nebbiolo D`Alba, Bonarda Wines, Bianco Di Custoza, Giordano Vini Spa, Cavit s.c. Via del Ponte, Bacardi Limited, Fontana di Papa, Davide Campari-Milano S.p.A, Ruffino Spa

Scope
– The Wine sector in Italy is forecast to grow at 1.2% CAGR in value terms during 2016-2021
– Per capita consumption in Still wine market high in Italy compared to the other markets
– Hypermarkets & Supermarkets is the largest distribution channel in Italian Wine sector
– Tavernello accounts for the leading share in Italy Wine sector
– Glass is the most commonly used package material in Italy Wine sector

Reasons to buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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