Country Profile: Wine Sector in Venezuela

2017-09-29
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Published : Sep-2017
No. of Pages : 68
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Country Profile: Wine Sector in Venezuela

Summary

Wine sector accounted for a volume share of 0.07% of the global market and 0.14% of the regional (Latin America) market, in 2016. The sector was valued at Bs2,739.8 million (US$30.8 million) in 2016 and is expected to grow at a CAGR of 2.1% during 2016-2021.Slowing economy, increasing average price of wine and increased tax on alcoholic beverages continue to impact growth in the Venezuelan Wine sector. Per capita consumption stood at 0.8literscompared to the global and Latin America levels of6.2liters and 6.7liters, respectively, in 2016.

Still Wine was the largest with value sales of Bs2,532 million (US$28.5 million) in 2016. The market is also expected to growth fastest at a CAGR of 2.2% during 2016-2021, compared to Sparkling Wine (1.1%) and Fortified Wine (1.1%).

Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Wine sector, accounting for a total volume share of 43.3% in 2016. On-trade transactions and Food & Drinks Specialists accounted for volume shares of 31.7% and 18.4%, respectively, in the same year.

Glass is the most commonly used package material in the Venezuelan Wine sector. In 2016, it accounted for a share of 99.4%, followed by Paper & Board, with share of 0.6%,The consumption of Wine was higher among the male population compared to females, in 2016. In terms of consumption by age group, Older Consumers and Pre-Mid-Lifers together accounted for 54.1% share of consumption.

The top five brands in the Venezuelan Wine sector accounted for a 44.8% volume share in 2016. Santa Carolina, EtiquetaDorada, Castillo De Molina are the leading brands in the Venezuelan Wine sector.

The report “Country Profile: Wine Sector in Venezuela”, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis –
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..

Companies mentioned in this report: Watt’s S.A., Viña San Pedro Tarapacá S.A., Bodegas Trapiche, Bodegas Pomar, C.A., Viña Concha y Toro, , Bodegas Marqués de Cáceres, La Huerta, LVMH Moët Hennessy , Cono Sur Vineyards & Winery, Freixenet (Dws) Ltd, Valdivieso Wines, EnaliaLtda

Scope

– The Venezuelan Wine sector is forecast to register overall volume growth of 1.4% during 2016-2021
– The Wine sector in Venezuela is forecast to grow at 2.1% CAGR in value terms during 2016-2021
– Hypermarkets & Supermarkets is the largest distribution channel in the Venezuelan Wine sector
– Santa Carolina accounts for the leading share in the Venezuelan Wine sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData
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