Market outlook of data loss prevention applications in APAC
The convergence of multiple solutions that cover data encryption, data monitoring, and policy management is predicted to drive the data loss prevention applications market in APAC. Bringing their insights on this market, The market research analysts project a market growth rate of over 25% until 2020.
A key trend that is positively impacting this market is the increase in the number of customers using mobile devices such as laptops, smartphones, and tablets for professional usage. Mobile workers include traveling executives, sales representatives, and field workers who are required to have access to company data at all times. SMEs are expected to follow this trend in the APAC region to generate higher sales, and it is expected to propel the demand for data loss prevention applications.
Market segmentation of the data loss prevention application in APAC by type
- Network security
- Endpoint security
The market share for endpoint security is negatively affected by the market share of network security. Endpoints such as desktops, workstations, smartphones, and tablets can be secured by using data loss prevention (DLP) applications that can be used for monitoring activity and detecting potential threats to data. Further, DLP applications can be used in removable devices such as USB sticks and DVDs that require data encryption for threat detection and data loss prevention.
Increased demand for hybrid cloud-based solutions
Traditionally, DLP services were being provided by the vendors in the region as an on-premises application and managed application. On-premises DLP application required high investment by the organization, whereas, managed DLP services incurred a lower cost for organizations. However, there were instances of data loss of confidential data such as financial information of a customer while using managed DLP services.
Thus, to overcome disadvantages of previous deployment models, hybrid cloud-based DLP solutions is finding growing adoption in the APAC region. This trend eliminates organizational dependence on skilled workers, and it is expected to lower costs. Hybrid cloud-based DLP solutions follow the pay-per-use model, making it less expensive as compared to traditional full license security solutions.
Vendor landscape and analysis of the market
- Trend Micro
The market is highly fragmented, and it encourages small vendors to enter this market through M&A. The superior technology these small players possess makes them appealing to large vendors. McAfee, Websense, EMC, and Symantec have used this business strategy, and other large vendors are expected to follow.
Key questions answered in the report
- What are the key factors driving the data loss prevention application in APAC?
- What are the key market trends impacting the growth of the data loss prevention application in APAC?
- What are the various opportunities and threats faced by the vendors in the data loss prevention application in APAC?
- Key outcome of the five forces analysis on the data loss prevention application in APAC?
- Growth forecast of the data loss prevention application in APAC?