DTT Market in the US 2014-2018

Price :
Published : Aug-2014
No. of Pages : 65

Report Description

Terrestrial television is a type of television broadcasting system, which uses radio frequencies for transmitting signals from the source without the help of a satellite. The signal is received using antennas and tuners. Digital terrestrial transmission is an upgrade of analog television and a technological evolution of broadcast television. It uses earthbound circuits to broadcast and does not use a satellite. They broadcast land-based signals and are known as terrestrial signals. Digital terrestrial transmission is the largest free-to-air TV platform.

TechNavio’s analysts forecast the Digital Terrestrial Transmission market in the US to grow at a CAGR of 6.42 percent over the period 2013-2018.

Covered in this Report

TechNavio’s report, the Digital Terrestrial Transmission Market in the US 2014-2018, covers the present scenario and the growth prospects of the Digital Terrestrial market in the US for the period 2014-2018. To calculate market size, the report considers revenue generated from the digital terrestrial transmission subscription and advertising. The report provides the number of digital terrestrial transmission household in the US and the average rate per household.

The report provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Digital Terrestrial Transmission market in the US. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • CBS
  • NBCUniversal
  • Time Warner
  • Viacom

Other Prominent Vendors

  • American Broadcasting Company
  • Azteca
  • Fox Broadcasting
  • PBS
  • Telemundo
  • The CW
  • The Walt Disney

Market Driver

  • Spectrum Efficiency and Increased Transmission Capacity
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Internet TV
  • For a full, detailed list, view our report

Market Trend

  • Increased Digitization of Television Networks
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Country Profile: The US
06.1 Overview
06.1.1 Economic Indicators

07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Household
07.3 Market Size and Forecast by Revenue
07.4 Market Size and Forecast by ARPH
07.5 Five Forces Analysis

08. Digital Terrestrial Transmission Value Chain

09. Market Segmentation by Revenue Type
09.1 Digital Terrestrial Transmission Market in the US by Revenue Type 2013
09.2 Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
09.3 Digital Terrestrial Transmission Market in the US by Subscription 2014-2018
09.3.1 Market Size and Forecast
09.4 Digital Terrestrial Transmission Market in the US by Ad 2014-2018
09.4.1 Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Other Prominent Vendors

18. Key Vendor Analysis
18.1 CBS
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Strategy
18.1.5 Recent Developments
18.1.6 SWOT Analysis
18.2 NBCUniversal Media
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Geographical Segmentation by Revenue 2013
18.2.5 Business Strategy
18.2.6 SWOT Analysis
18.3 Time Warner
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Viacom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

19. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Various Sectors Contribution to US GDP 2013
Exhibit 3: US GDP Per Capita in US$ 2008-2013
Exhibit 4: US Population in Million 2008-2013
Exhibit 5: US Population by Age Structure 2013
Exhibit 6: Types of Digital TV
Exhibit 7: Digital Terrestrial Transmission Market in the US 2013-2018 (Household in million)
Exhibit 8: Digital Terrestrial Transmission Market in the US 2013-2018 (US$ billion)
Exhibit 9: Digital Terrestrial Transmission ARPH in the US 2013-2018 (US$)
Exhibit 10: DDT Value Chain
Exhibit 11: Key Participant in the Digital Terrestrial Transmission Value Chain
Exhibit 12: Digital Terrestrial Transmission Market in the US by Revenue Type 2013
Exhibit 13: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018 (US$ billion)
Exhibit 14: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
Exhibit 15: Digital Terrestrial Transmission Market in the US by Subscription 2014-2018 (US$ billion)
Exhibit 16: Digital Terrestrial Transmission Market in the US by Ad 2014-2018 (US$ billion)
Exhibit 17: CBS: Business Segmentation by Revenue 2013
Exhibit 18: NBCUniversal Media: Business Segmentation by Revenue 2013
Exhibit 19: NBCUniversal Media: Geographical Segmentation by Revenue 2013
Exhibit 20: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2013
Exhibit 21: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 22: Digital Terrestrial Transmission market in the US: Geographical Segmentation by Revenue 2013
Exhibit 23: Viacom: Business Segmentation by Revenue 2013
Exhibit 24: Viacom: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 25: Viacom: Geographical Segmentation by Revenue 2013

Press Release

TechNavio Announces the Publication of its Research Report - Digital Terrestrial Transmission Market in the US 2014-2018

TechNavio recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US are: CBS Corp., NBCUniversal Inc.,Time Warner Inc. and Viacom Inc.

Other Prominent Vendors in the market are: ABC, Azteca, Disney, Fox, PBS, Telemundo and The CW.

Commenting on the report, an analyst from TechNavio's team said: "One of the most predominant emerging trends in the market is the increased digitization of television networks will increase the market share of DTT. Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost. In addition, digitization provides consumers with HD audio and video at a low price. This process of digitization will increase the demand for DTT."

According to the report, one of the key factors influencing the growth of the DTT market in the US is the spectrum efficiency and increased transmission capacity offered by the DTT platform. This helps in delivering high-quality video and add-on services such as OTT and VOD to viewers.

Further, the report states that one major challenge that hampers market growth is the availability of internet TV. Internet TV offers on-demand content and flexibility in viewing content in terms of time, and allows storage of the data on a computer.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Filed in: Information Technology
Publisher : Infiniti Research Limited
More Reports
Title Price Buy Now

Global Field Service Management (FSM) Market 2014-2018

Field service management (FSM) software is used to remotely locate, track, and manage information regarding the teams of technicians sent by companies into the field for service processes. It offers organizations a number of benefits, including cost saving, improved employee productivity, and enhanced customer satisfaction. In addition, the increased management visibility in field operations enables enterprises to quickly recognize and address revenue-generating opportunities. FSM solutions are used for scheduling, allocating, and dispatching technicians for fieldwork. Moreover, they can help in proper scheduling or prioritizing the allotted work, help in matching technician skills, and reduce the problem-solving time. TechNavio's analysts forecast the Global Field Service Management Ma......
$2500

Enterprise Indoor LBS Market in the US 2014-2018

Indoor location-based services (LBS) are used to track the location of an object or people within a building or a specific location such as a university campus. The indoor LBS are confined to a very limited geography; hence, they use only wireless networks such as Wi-Fi and WLAN that cover a small area. In addition, the indoor LBS require a high accuracy to locate the position of the object or device. Because of this, they use positioning technologies based on Wi-Fi, WLAN, UWB, Bluetooth, A-GPS, MEMS, and other hybrid technologies. Indoor LBS are mainly used in universities, hospitals, stadiums, shopping malls, government offices, airports, museums, convention centers, hotels, resorts, and parking areas. TechNavio's analysts forecast the Enterprise Indoor LBS market in the US to grow at......
$2500

Global Market Expansion Services (MES) Market 2014-2018

MES is a premium sector of the Outsourcing industry, which helps end-users grow in their existing markets and expand to new ones. MES providers combine services offered by market research firms, consultants, sales agents, and legal advisors, and thus helps firms to cut costs and reduce complexity while expanding globally. This service also helps organizations set up marketing, sales, and distribution structures to realise their full potential in the existing or new markets. Unlike traditional outsourcing practises, MES has a key focus on front-to-end process and has a high level of customer interaction involved. Hence, it helps its end-users to increase the market share, while cutting costs and reducing operational complexity. It provides value-added services to its end-users with more foc......
$2500

Global Public Sector Outsourcing Market 2014-2018

The Public sector refers to part of the economy that concerned with providing various government services including military, police, public education, public transit along with healthcare and those working for the government itself. Public sector outsourcing comprises of IT outsourcing (ITO) and business process outsourcing (BPO). Outsourcing helps public sector agencies to accomplish their requirements and improve the business goals and activities. ITO and BPO services are required in the Government sector to manage IT systems and improve business-related processes and methodologies. These outsourced services support government agencies to perform various functions, including taxation, pensions, asset registration, e-governance initiatives, and welfare programs including financial assist......
$2500

General and Administration Outsourcing Market in Latin America 2014-2018

General and administration outsourcing is defined as the process of outsourcing the set of activities related to managing the general and administration expenses that comprise of finance and accounting (F&A) outsourcing, human resource outsourcing, and procurement outsourcing. General and administration outsourcing is currently in its nascent stage in Latin America, growing at nearly 1.5 times the growth rate of the Global General and Administration Outsourcing market. The value proposition in general and administration outsourcing is not driven by cost arbitrage, but by developing strong business values and strategies. The relatively emerging nature of solution characteristics, the adoption of new trends, and the service provider landscape of general and administration outsourcing in ......
$2500

Global Mobile Satellite Services Market 2014-2018

Mobile satellite services refer to the provision of telecommunication services with the use of satellites. Mobile satellite services facilitate mobile communication beyond the range constraints of terrestrial wireless systems. This makes the provision of mobile-to-fixed and mobile-to-mobile voice and data communications possible using ground facilities, geostationary (GEO) satellite networks, and low earth orbit (LEO) satellites. However, due to their limited availability, high cost, and increased complexity, the availability of mobile satellite services is limited to the Domestic or Non-business market. Hence, these services are mostly used for sophisticated communication applications and for serving certain niche sectors such as Maritime, Aviation, and Government. TechNavio''s analyst......
$2500

GIS Market in the EMEA Region 2014-2018

A GIS is a system or a set of tools used to interpret business and geospatial data. It integrates hardware, software, and data for processing business and geographically referenced data. This system digitizes the received geospatial data and processes them to provide the desired output. GIS is used across sectors such as Natural Resources, Utilities, Federal Government, Communication and Telecom, Military/Law Enforcement, and Others. GIS are used for various purposes such as disaster management, finding location details, viewing maps, marketing, designing facilities, and others. TechNavio's analysts forecast the GIS market in the EMEA region to grow at a CAGR of 9.27 percent over the period 2013-2018. Covered in this Report The report covers the present scenario and the growth pro......
$2500

Global Broadcast and DTT Video Encoders Market 2014-2018

An encoder is a device or a software with an encoding algorithm, which is used to convert data (information) into an encoded data. This conversion of data from one format to another is done for compressing information for transmission, standardization, encrypting, security, or speed. A broadcast and digital terrestrial television (DTT) video encoder is used for encoding DTT video signals. This uses various technologies to encode the content, which includes contribution encoding, backhaul encoding, and distribution encoding. TechNavio's analysts forecast the Global Broadcast and DTT Video Encoders market to grow at a CAGR of 9.38 percent over the period 2013-2018. Covered in this Report The Global Broadcast and DTT Video Encoders market covers the present scenario and the growth pr......
$2500

Global Retail Banking IT Spending Market 2014-2018

Retail banking IT spending occupies a major share in the total IT spending by banks worldwide. Apart from spending on core hardware, software, and services, retail banks spend on a number of emerging technologies such as core banking, analytical technologies, internal operations, online banking, mobile banking, and channel management. Innovation in banking technologies has transformed how a customer deals with a bank today. The evolution of technologies has not only enhanced the customer experience and satisfaction level, but has also made banks omnipresent virtually, such as through a cellphone, a customer can complete a banking transaction. Banks also face stiff competition from other banks day by day and, therefore, are under tremendous pressure to differentiate in terms of products and......
$2500

Global Games Market 2014-2018

At the beginning, games were restricted to board games and associated video games. The introduction and popularity of PCs and electronic devices and the rise of the internet has led to the development and commercialization of gaming. Consumers are now yearning for interactive entertainment in the form of games. Games now have different genres and offer different user experiences across a wide variety of platforms. TechNavio''s analysts forecast the Global Games market to grow at a CAGR of 9.19 percent over the period 2013-2018. Covered in this Report The Global Games market can be segmented into seven divisions: TV/Console, MMO, Mobile, Casual/Social, PC/MAC, Handheld, and Tablet. TechNavio''s report, the Global Games Market 2014-2018, has been prepared based on an in-depth m......
$3000