DTT Market in the US 2014-2018

2014-08-13
Price :
Published : Aug-2014
No. of Pages : 65

Report Description

Terrestrial television is a type of television broadcasting system, which uses radio frequencies for transmitting signals from the source without the help of a satellite. The signal is received using antennas and tuners. Digital terrestrial transmission is an upgrade of analog television and a technological evolution of broadcast television. It uses earthbound circuits to broadcast and does not use a satellite. They broadcast land-based signals and are known as terrestrial signals. Digital terrestrial transmission is the largest free-to-air TV platform.

TechNavio’s analysts forecast the Digital Terrestrial Transmission market in the US to grow at a CAGR of 6.42 percent over the period 2013-2018.

Covered in this Report

TechNavio’s report, the Digital Terrestrial Transmission Market in the US 2014-2018, covers the present scenario and the growth prospects of the Digital Terrestrial market in the US for the period 2014-2018. To calculate market size, the report considers revenue generated from the digital terrestrial transmission subscription and advertising. The report provides the number of digital terrestrial transmission household in the US and the average rate per household.

The report provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Digital Terrestrial Transmission market in the US. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • CBS
  • NBCUniversal
  • Time Warner
  • Viacom

Other Prominent Vendors

  • American Broadcasting Company
  • Azteca
  • Fox Broadcasting
  • PBS
  • Telemundo
  • The CW
  • The Walt Disney

Market Driver

  • Spectrum Efficiency and Increased Transmission Capacity
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Internet TV
  • For a full, detailed list, view our report

Market Trend

  • Increased Digitization of Television Networks
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Country Profile: The US
06.1 Overview
06.1.1 Economic Indicators

07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Household
07.3 Market Size and Forecast by Revenue
07.4 Market Size and Forecast by ARPH
07.5 Five Forces Analysis

08. Digital Terrestrial Transmission Value Chain

09. Market Segmentation by Revenue Type
09.1 Digital Terrestrial Transmission Market in the US by Revenue Type 2013
09.2 Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
09.3 Digital Terrestrial Transmission Market in the US by Subscription 2014-2018
09.3.1 Market Size and Forecast
09.4 Digital Terrestrial Transmission Market in the US by Ad 2014-2018
09.4.1 Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Other Prominent Vendors

18. Key Vendor Analysis
18.1 CBS
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Strategy
18.1.5 Recent Developments
18.1.6 SWOT Analysis
18.2 NBCUniversal Media
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Geographical Segmentation by Revenue 2013
18.2.5 Business Strategy
18.2.6 SWOT Analysis
18.3 Time Warner
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Viacom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

19. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Various Sectors Contribution to US GDP 2013
Exhibit 3: US GDP Per Capita in US$ 2008-2013
Exhibit 4: US Population in Million 2008-2013
Exhibit 5: US Population by Age Structure 2013
Exhibit 6: Types of Digital TV
Exhibit 7: Digital Terrestrial Transmission Market in the US 2013-2018 (Household in million)
Exhibit 8: Digital Terrestrial Transmission Market in the US 2013-2018 (US$ billion)
Exhibit 9: Digital Terrestrial Transmission ARPH in the US 2013-2018 (US$)
Exhibit 10: DDT Value Chain
Exhibit 11: Key Participant in the Digital Terrestrial Transmission Value Chain
Exhibit 12: Digital Terrestrial Transmission Market in the US by Revenue Type 2013
Exhibit 13: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018 (US$ billion)
Exhibit 14: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
Exhibit 15: Digital Terrestrial Transmission Market in the US by Subscription 2014-2018 (US$ billion)
Exhibit 16: Digital Terrestrial Transmission Market in the US by Ad 2014-2018 (US$ billion)
Exhibit 17: CBS: Business Segmentation by Revenue 2013
Exhibit 18: NBCUniversal Media: Business Segmentation by Revenue 2013
Exhibit 19: NBCUniversal Media: Geographical Segmentation by Revenue 2013
Exhibit 20: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2013
Exhibit 21: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 22: Digital Terrestrial Transmission market in the US: Geographical Segmentation by Revenue 2013
Exhibit 23: Viacom: Business Segmentation by Revenue 2013
Exhibit 24: Viacom: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 25: Viacom: Geographical Segmentation by Revenue 2013

Press Release

TechNavio Announces the Publication of its Research Report - Digital Terrestrial Transmission Market in the US 2014-2018

TechNavio recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US are: CBS Corp., NBCUniversal Inc.,Time Warner Inc. and Viacom Inc.

Other Prominent Vendors in the market are: ABC, Azteca, Disney, Fox, PBS, Telemundo and The CW.

Commenting on the report, an analyst from TechNavio's team said: "One of the most predominant emerging trends in the market is the increased digitization of television networks will increase the market share of DTT. Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost. In addition, digitization provides consumers with HD audio and video at a low price. This process of digitization will increase the demand for DTT."

According to the report, one of the key factors influencing the growth of the DTT market in the US is the spectrum efficiency and increased transmission capacity offered by the DTT platform. This helps in delivering high-quality video and add-on services such as OTT and VOD to viewers.

Further, the report states that one major challenge that hampers market growth is the availability of internet TV. Internet TV offers on-demand content and flexibility in viewing content in terms of time, and allows storage of the data on a computer.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Filed in: Information Technology
Publisher : Infiniti Research Limited
More Reports
Title Price Buy Now

Smart Home M2M Market in the US 2015-2019

A smart home comprises internal network, home automation, and intelligent control. It is commonly defined as a home that is equipped with digital devices and home appliances. These devices and appliances are interconnected with each other and can be remotely accessed by end-users with the help of their smartphone or tablet from a remote location. Smart home offers a wide variety of applications such as home automation, home security, energy management, home cloud, and e-health services. It provides a better experience to consumers by providing comfort and convenience. The analysts forecast smart home market in the US to grow at a CAGR of 38.02 percent over the period 2015-2019. Covered in this Report The smart home market in the US can be classified into six major application segm......
$3000

Global Email Security Market 2015-2019

Email security refers to the collective measures taken by organizations for securing access to one or more email accounts. Different techniques are used to detect, monitor, report, and counter threats to email accounts. These include spam filters, digital signing of email messages, strong passwords, and desktop-based anti-virus/anti-spam applications. Email security helps organizations secure email accounts from sophisticated cyber-attacks and maintain confidentiality and integrity of the message by protecting sensitive data. The analysts forecast Global Email Security market to grow at a CAGR of 5.99 percent over the period 2014-2019. Covered in this Report The report covers the present scenario and growth prospects of the Global Email Security market for the period 2015-2019. To......
$2500

cPDM Market in Canada 2015-2019

Collaborative product definition management (cPDM) software solutions is a strategic business approach applying a consistent set of business solutions that collaboratively provide effective and efficient methods for managing the functions of product lifecycle management (PLM). They help in effective product data management, collaborative product visualization, collaborative product commerce, effective integration of cPDM with enterprise applications, and supplier relationship management (SRM). cPDM software solutions assist in streamlining manufacturing and production processes for efficient business operation. cPDM helps enterprises bring innovative and profitable products to market more effectively in the evolving e-business web-enabled environment. These software solutions are adopted b......
$3000

DM Market in Canada 2015-2019

Digital manufacturing is a sub-segment of the product lifecycle management software. It improves the overall efficiency of the production by defining optimization of manufacturing process, managing data in product development cycle, and supporting effective collaboration within the organization. DM software provides and supports process planning, factory modeling, visualization and simulation of operations, human factor analysis, and collaborative communication. It helps manufacturing companies improve the efficiency of production by reducing production time and reduce the manufacturing expenses. The analysts forecast DM market in Canada to grow at a CAGR of 7.10 percent over the period 2014-2019. Covered in this Report The DM market in Canada can be segmented into seven end-user ......
$3000

Distance Learning Market in India 2015-2019

Distance learning is a mode of delivering education and instruction to students via non-traditional settings such as study notes and online course materials on an individual basis without any face-to-face interaction. The study materials are prepared by the university or college and are sent directly to the student. However, these days students access these materials through the internet. The analysts forecast Distance Learning market in India to grow at a CAGR of 10.15 percent by ODL enrollments and a CAGR of 25.27 percent by revenue over the period 2014-2019. Covered in this Report This report covers the present scenario and the growth prospects of the Distance Learning market in India for the period 2015-2019. To calculate the market size, the report considers the ODL enrollmen......
$2500

Global Container Security and Tracking Market 2015-2019

Container security and tracking refers to software and hardware solutions that offer end-to-end visibility and monitoring of shipping containers to track the precise location and status against terrorist attacks and cargo theft. A rise in terrorist attacks, arms smuggling, and drug trafficking through seaborne trade globally has increased the demand for container security and tracking systems, including explosive detection systems. Container security and tracking products are capable of providing real-time status, position, and monitoring of intermodal shipping container condition and location. End-users are increasingly adopting container security and tracking solutions because they help them reduce operational cost by increasing asset visibility and provide cost-effective real-time infor......
$3000

Global Enterprise Mobility Services Market 2015-2019

Devising an appropriate strategy to enable mobility of the workforce is a crucial function. The need for flexible and mobile working environment has triggered the demand for mobile devices and platforms among enterprises. The BYOD policy has yet to be adopted by all organizations because of the challenges confronting the enterprise mobility market. Lack of expertise and growing needs of networks for managing the mobile workforce is driving the demand for third-party mobility service providers. The majority of enterprises are coming up with advanced interactive and collaborative technologies, such as instant messaging and online meetings, to save time and reduce costs. The analysts forecast global enterprise mobility services market to grow at a CAGR of 18.5 percent over the period 2014-......
$2500

Global R&D Outsourcing Market 2015-2019

R&D outsourcing refers to the outsourcing of specific R&D activities to third-party service providers for designing, prototyping, testing, production, and sales. The need to survive in extremely competitive market environments has forced organizations to outsource their R&D operations to third-party service providers. R&D outsourcing enables organizations to develop innovative and cost-effective products in a short time. Also, R&D outsourcing services help organizations access talented and skilled engineering professionals from across the globe. Thus, R&D outsourcing enables organizations to develop an economical cost structure, use resources in the best possible way, and focus on core competencies. The analysts forecast global R&D outsourcing market to grow ......
$2500

Global Password Management Market 2015-2019

Password management is a software solution that helps to store and organize passwords. It is widely used by the end-users to secure, audit, manage, and monitor all activities associated with privileged accounts. This solution helps to secure the privileged users' accounts that exists on network appliance, server, and desktop operating system of an IT infrastructure. Password management is used as a tool for governance and information security. The analysts forecast global password management market to grow at a CAGR of 16.33 percent over the period 2014-2019. Covered in this report This report covers the present scenario and the growth prospects of the global password management market for the period 2015-2019. To calculate the market size, the report considers the revenue generat......
$2500

Worldwide Wi-Fi Connected Devices Shipment Forecast, 2015-2019

Driven by the flourishing demand for smartphones and IoT (Internet of Things), global shipment volume of Wi-Fi (Wireless-Fidelity) connected devices reached around 2.27 billion units in 2014, up 18% year-on-year. In anticipation of continued strong demand in the future for PCs, smart handheld devices and broadband CPE (Customer Premise Equipment), a wide range of ICT brands and new internet service providers are poised to deepen deployment by connecting more devices to IoT with Wi-Fi technology. This report presents the data about Wi-Fi connected devices and examines the development of their major applications. List of Topics Development of worldwide Wi-Fi connected devices and includes shipment volume and volume share forecast until 2019 Wi-Fi connected device shipment volume and......
$800