DTT Market in the US 2014-2018

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Published : Aug-2014
No. of Pages : 65

Report Description

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Terrestrial television is a type of television broadcasting system, which uses radio frequencies for transmitting signals from the source without the help of a satellite. The signal is received using antennas and tuners. Digital terrestrial transmission is an upgrade of analog television and a technological evolution of broadcast television. It uses earthbound circuits to broadcast and does not use a satellite. They broadcast land-based signals and are known as terrestrial signals. Digital terrestrial transmission is the largest free-to-air TV platform.

TechNavio’s analysts forecast the Digital Terrestrial Transmission market in the US to grow at a CAGR of 6.42 percent over the period 2013-2018.

Covered in this Report

TechNavio’s report, the Digital Terrestrial Transmission Market in the US 2014-2018, covers the present scenario and the growth prospects of the Digital Terrestrial market in the US for the period 2014-2018. To calculate market size, the report considers revenue generated from the digital terrestrial transmission subscription and advertising. The report provides the number of digital terrestrial transmission household in the US and the average rate per household.

The report provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Digital Terrestrial Transmission market in the US. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • CBS
  • NBCUniversal
  • Time Warner
  • Viacom

Other Prominent Vendors

  • American Broadcasting Company
  • Azteca
  • Fox Broadcasting
  • PBS
  • Telemundo
  • The CW
  • The Walt Disney

Market Driver

  • Spectrum Efficiency and Increased Transmission Capacity
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Internet TV
  • For a full, detailed list, view our report

Market Trend

  • Increased Digitization of Television Networks
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Country Profile: The US
06.1 Overview
06.1.1 Economic Indicators

07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Household
07.3 Market Size and Forecast by Revenue
07.4 Market Size and Forecast by ARPH
07.5 Five Forces Analysis

08. Digital Terrestrial Transmission Value Chain

09. Market Segmentation by Revenue Type
09.1 Digital Terrestrial Transmission Market in the US by Revenue Type 2013
09.2 Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
09.3 Digital Terrestrial Transmission Market in the US by Subscription 2014-2018
09.3.1 Market Size and Forecast
09.4 Digital Terrestrial Transmission Market in the US by Ad 2014-2018
09.4.1 Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape
17.1 Competitive Scenario
17.2 Other Prominent Vendors

18. Key Vendor Analysis
18.1 CBS
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Strategy
18.1.5 Recent Developments
18.1.6 SWOT Analysis
18.2 NBCUniversal Media
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Geographical Segmentation by Revenue 2013
18.2.5 Business Strategy
18.2.6 SWOT Analysis
18.3 Time Warner
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Viacom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis

19. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Various Sectors Contribution to US GDP 2013
Exhibit 3: US GDP Per Capita in US$ 2008-2013
Exhibit 4: US Population in Million 2008-2013
Exhibit 5: US Population by Age Structure 2013
Exhibit 6: Types of Digital TV
Exhibit 7: Digital Terrestrial Transmission Market in the US 2013-2018 (Household in million)
Exhibit 8: Digital Terrestrial Transmission Market in the US 2013-2018 (US$ billion)
Exhibit 9: Digital Terrestrial Transmission ARPH in the US 2013-2018 (US$)
Exhibit 10: DDT Value Chain
Exhibit 11: Key Participant in the Digital Terrestrial Transmission Value Chain
Exhibit 12: Digital Terrestrial Transmission Market in the US by Revenue Type 2013
Exhibit 13: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018 (US$ billion)
Exhibit 14: Digital Terrestrial Transmission Market in the US by Revenue Type 2013-2018
Exhibit 15: Digital Terrestrial Transmission Market in the US by Subscription 2014-2018 (US$ billion)
Exhibit 16: Digital Terrestrial Transmission Market in the US by Ad 2014-2018 (US$ billion)
Exhibit 17: CBS: Business Segmentation by Revenue 2013
Exhibit 18: NBCUniversal Media: Business Segmentation by Revenue 2013
Exhibit 19: NBCUniversal Media: Geographical Segmentation by Revenue 2013
Exhibit 20: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2013
Exhibit 21: Digital Terrestrial Transmission market in the US: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 22: Digital Terrestrial Transmission market in the US: Geographical Segmentation by Revenue 2013
Exhibit 23: Viacom: Business Segmentation by Revenue 2013
Exhibit 24: Viacom: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 25: Viacom: Geographical Segmentation by Revenue 2013

Press Release

TechNavio Announces the Publication of its Research Report - Digital Terrestrial Transmission Market in the US 2014-2018

TechNavio recognizes the following companies as the key players in the Digital Terrestrial Transmission Market in the US are: CBS Corp., NBCUniversal Inc.,Time Warner Inc. and Viacom Inc.

Other Prominent Vendors in the market are: ABC, Azteca, Disney, Fox, PBS, Telemundo and The CW.

Commenting on the report, an analyst from TechNavio's team said: "One of the most predominant emerging trends in the market is the increased digitization of television networks will increase the market share of DTT. Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost. In addition, digitization provides consumers with HD audio and video at a low price. This process of digitization will increase the demand for DTT."

According to the report, one of the key factors influencing the growth of the DTT market in the US is the spectrum efficiency and increased transmission capacity offered by the DTT platform. This helps in delivering high-quality video and add-on services such as OTT and VOD to viewers.

Further, the report states that one major challenge that hampers market growth is the availability of internet TV. Internet TV offers on-demand content and flexibility in viewing content in terms of time, and allows storage of the data on a computer.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Filed in: Information Technology
Publisher : Infiniti Research Limited
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