E-retail in the UK – 2017

2017-07-27
Price :
Published : Jul-2017
No. of Pages : 199

E-retail in the UK – 2017

Summary

Online channel is forecast to account for 15.8% of total retail spend in 2017, rising to 18.5% by 2022. Clothing & footwear is driving much of this growth, with online spend in this sector rising £7.2bn to 2022, thanks to retailers’ continued investment in the online shopping experience, their strategic focus on mobile and improvements to delivery propositions – largely due to online pure plays like ASOS which are paving the way for multichannel retailers.

Only 34.0% of online shoppers have bought homewares online and just 22.5% of online shoppers have bought furniture & floorcoverings online, demonstrating the importance of the offline channel within these sectors. Homewares and furniture & floorcoverings retailers must offer more competitive delivery and returns options to give shoppers the confidence to buy online and return products should they not wish to keep them.

Online shoppers have a high penetration for social media usage, with 80.1% of mobile shoppers using Facebook. As a result social media platforms offer retailers a prime opportunity to influence online shoppers. For example, 35.0% of mobile shoppers stated they had visited a retailer’s store or website to browse products seen on Instagram. Retailers operating in sectors with low online penetration, like homewares or furniture & floorcoverings, should capitalise on the rise of social media celebrities and send them products to trial and feature in blog or social media posts, to drive awareness and ultimately spend.

Consumers are increasingly shopping online to access a wider range of products available. In 2017, 17.2% of consumers stated they shopped online because the product was not available elsewhere, up 1.6 ppts on last year. This shift in sentiment is driven by online pureplays such as ASOS which offer a broad assortment, a part of which is from brands that sell exclusively online. The retailer sells some brands that have no or very limited UK physical presence, allowing consumers across the UK to purchase these products, meeting demand for a broader choice online and affording ASOS a competitive advantage.

The report “E-retail in the UK – 2017” offers comprehensive insight and analysis of the online channel in the UK, the main trends and hot issues, major players and consumer shopping behavior.

In depth, this report provides the following analysis –
– The hot issues
– What people buy
– Who shops
– The shopper journey
– Where people shop

Companies mentioned in this report: Amazon, Waterstones, Wh Smith, The Book People, The Works, Book Depository, Wordery, Tesco, Asda, Abebooks.co.uk, iBooks, iTunes, Google Play, Marks & Spencer, Next, ASOS, New Look, Debenhams, Sports Direct, H&M, very.co.uk, boohoo.com, Missguided, B&Q, Screwfix, Wilko, Homebase/Bunnings, Wickes, Thompson-morgan.com, IKEA, John Lewis, Argos, Currys PC World, AO.com, Apple, Game,Boots, Sainsbury’s, Iceland, Morrisons, Ocado, Waitrose, Milk and more, Holland & Barrett, Tesco Wine, Aldi, Moonpig, Thorntons, Graze, Hotel Chocolat, Home bargins, DFS, Dunelm, House of Fraser, The Range, Superdrug, The Body Shop, Lush, Avon, HMV, Shop Direct, Dixons Carphone, PlayStation Network, Steam, Xbox.

Scope

– Sales via smartphone are a key area of growth for the online channel over the next five years, with spend via mobile set to grow 112.0%, overtaking tablet sales in 2018. Mobile growth is predominantly driven by food & grocery and clothing & footwear sectors, with the latter category aided by the ‘see now, buy now’ mentality of consumers frequently browsing social media. Retailers should prioritise investment in mobile platforms and apps to capitalise on the forecast growth in mobile spend.
– Due to its fast online growth, clothing & footwear will further dominate the online returns market, with the category forecast to account for almost 70% of all online returns by 2022. Clothing & footwear retailers must enhance the way products are displayed online to curtail the anticipated rise in returns, using by video content, higher image quality and styled model images.
– Consumers are increasingly shopping online in order to access a wider of products. This year 17.2% of consumers stated they shopped online because a product was not available elsewhere, which was up 1.6 ppts on last year. This is driven by successful online pureplays ASOS and Amazon, the latter using its Marketplace and Handmade platform to supply customers with a huge assortment, with many items unavailable in UK physical stores. Multichannel players should use their online platforms to showcase an extended collection, enabling them to trial ranges, with a view to allocate store space if online sales warrant this.

Reasons to buy

– Utilise our five year forecasts to 2022 for the online channel, and sector penetration to help form an effective growth strategy.
– Review our analysis on hot issues and understand the factors driving the market.
– Identify the key players in the online channel using our in-depth analysis of how and why certain sectors are performing well in the market to gain strategic insight.
– Understand the journey of consumers throughout the process of purchasing online.
– Recognise which consumers are shopping online and utilise analysis of shoppers’ motivations to enable a better understanding of the online channel moving forward.

Filed in: Consumer Goods, Retail
Publisher : GlobalData
More Reports
Title Price Buy Now

Global Full Service Airlines Market – Market Overview and Insights for Full Service Airlines to 2024

Global Full Service Airlines Market - Market Overview and Insights for Full Service Airlines to 2024 Summary GlobalData's Full Service Airlines market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the full service airline market globally. Detailed market insight is provided on the Americas, Asia-Pacific, Middle East & Africa, and Europe. It also features profiles of some of the segment's leading players and looks at how companies can better meet their customers' needs. Scope - GlobalData's Full Service Airlines market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the full service airline market globally. - Detailed market insight is pro......
$1495

Key Trends in Business Travel

Key Trends in Business Travel Summary Business travel is an extremely important part of the travel space today, as even though business travel comprises only a small percentage of total trips compared to leisure and VFR, business travelers have a higher spending power and travel more often, making them a valuable traveler type to attract. After a period of growth of business travel in all aspects, the COVID-19 pandemic has caused, and will potentially continue to cause, business travel to completely slow down. The potential impact of COVID-19 will affect many companies, airlines, hotels, travel intermediaries such as travel management companies, and could be devastating due to the complete lack of travel, and need to travel in 2020 and beyond. Scope - GlobalData's Tourism Insights Repo......
$1495

Key Trends in Sports

Key Trends in Sports Summary The sports tourism market is being constantly reshaped and is ever evolving due to regular technological advancements. This includes the rapid introduction of digitalization technology which has the potential to reshape the entire industry. In 2020, the COVID-19 pandemic has upended the travel industry in a way never before seen. The sport tourism space has not escaped this deleterious impact, but companies are adopting new strategies in an attempt to lessen the effects. Scope - GlobalData's Tourism Insights Report "Key Trends in Sports Tourism", looks at the key trends & issues within the sports tourism industry, as well as the strengths, weaknesses, opportunities and threats. - It also offers an insight into key destinations, traveler groups, and into the......
$1495

Key Trends in Lodging

Key Trends in Lodging Summary The fast decline in domestic and international travel caused by the pandemic has created a drastic knock-on impact for the lodging industry. With the temporary collapse of tourism flows, many hotels - big and small - have been empty for a significant portion of 2020, creating mass furloughs and causing companies to rapidly streamline operations in order to navigate through the pandemic. However, lodging providers are adapting and adopting new technologies and strategies in a bid to cater to changing consumer preferences. Scope - This report provides analysis of key market trends, M&A deals, and company strategies in the lodging industry. - Major hotel chains are assessed, along with an analysis of alternative accommodation types to provide valuable insight......
$1495

Front of Shirt Sponsorship Report 2020-21 – Across the top 15 European Soccer Leagues

Front of Shirt Sponsorship Report 2020-21 - Across the top 15 European Soccer Leagues Summary Overview of the top European leagues based on UEFA coefficents. This report is detailing the front of shirt sponsors of every team in the 15 highlighted leagues alongside sector analysis, trackign the latest trends and understanding which sectors are driving sponsorship revenue. Scope - Every Front of Shirt deal highlighted and valued, detailed sector analysis to understand the latest trends and developments. Reasons to Buy - The most comprehensive Front of Shirt Soccer sponsorship report in the market, with detailed sector analysis alongside deal breakdowns.......
$1295

Key Trends in Online Travel

Key Trends in Online Travel Summary The online travel market is being constantly reshaped and is ever evolving due to regular technological advancements. These include the introduction of machine learning and big data to enhance data collection, the rise of aggregator sites which present direct suppliers with strategic challenges, and emerging players that are often exclusively online. In 2020, the COVID-19 pandemic has upended the travel industry in a way never before seen. The online travel space has not escaped this deleterious impact, but companies are adopting new strategies in an attempt to lessen the effects. Scope - GlobalData's Tourism Insights Report "Key Trends in Online Travel", looks at the key trends & issues within the online travel space, as well as the opportunities an......
$1495

Azerbaijan Cigarettes, 2020

Azerbaijan Cigarettes, 2020 Summary Azerbaijan Cigarettes, 2020 provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Cigarette markets in Azerbaijan through GlobalData's detailed and robust data, expert insight, and case studies. GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Cigarettes producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. Azerbaijan is one of the more significant cigarette markets that emerged follo......
$975

Premiumization and Indulgence across Consumer Goods – TrendSights Analysis 2020

Premiumization and Indulgence across Consumer Goods - TrendSights Analysis 2020 Summary The effects of COVID-19 will continue to impact consumer perception of value and convenience as the world recovers from the pandemic. Economic uncertainty and personal financial concerns are at the forefront of most consumers' minds. As a result, what they purchase and what they prepare and consume at home is being impacted. Brands and manufacturers have key opportunities to cater for consumers' looking to spend more on products by adding both functional and emotional benefits to their products. The Premiumization & Indulgence mega-trend captures the impulsive and aspirational behavior of consumers actively seeking higher-priced, often more sophisticated products. The very nature of indulgence brings......
$3450

Bargain Hunters – Coronavirus (COVID-19) Impact on Consumer Behavior

Bargain Hunters - Coronavirus (COVID-19) Impact on Consumer Behavior Summary This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions. This report identifies key motivations that are driving consumers towards tighter budgets during the coronavirus pandemic, and is offering recommendations for brands to target Bargain Hunters. Scope - Rising cases of unemployment and decline in job vacancies globally have created this emerging group, who are forced to suddenly tighten their budgets. - Consumer brands, retailers, and foodservice providers have put price and promotion strategies in place during the crisis to target Bargain Hunters. - Rising commitments to priv......
$1450

Home as the New Hub – Coronavirus (COVID-19) Impact on Consumer Behavior

Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior Summary Consumers across the globe are being instructed to stay within the home as far as possible to avoid contracting or spreading COVID-19, and while lockdown measures are currently in flux, staying at home is in some cases being mandated by law. This is drastically altering consumer behavior, with many consumers even planning to continue to retreat within the home beyond the pandemic period. Brands must align products and services with this new lifestyle to win new audiences and understand how to cater to the new needs of their existing customers. This report discusses the particular implications of consumers working at home, cooking at home, performing childcare duties at home, and taking care of their person......
$1450
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy