Failure Case Study: Amazon Dash

2019-10-21
Price :
Published : Oct-2019
No. of Pages : 23

Failure Case Study: Amazon Dash

Summary

“Failure Case Study: Amazon Dash” is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the failure of Amazon Dash buttons, intended to make at-home shopping easier. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.

A real-life, “Easy” button, Amazon Dash were adhesive buttons connected to Wi-Fi that allowed customers to press whenever they wanted a refill of their favorite household items (as well as a few off items). While initially viewed as evidence of Amazon invading the home of consumers, ultimately this was an inconsequential and uninspired attempt to encourage shoppers to press and purchase without a second thought. With the competition of much more sophisticated technology and overall usage issues, the buttons disappeared as another example of a company not understanding consumer needs.

Scope

– Amazon introduced the Dash button after virtual assistants had started to take off, making the concept seem obsolete.
– It failed to understand that consumers like to have the opportunity to experiment and try new products.
– Amazon wasn’t able to create a “habit” with consumers that would trigger a behavior and generate loyalty.

Reasons to buy

– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Consumer Goods, Retail
Publisher : GlobalData
More Reports
Title Price Buy Now

Smokeless Tobacco in the US, 2019

Smokeless Tobacco in the US, 2019 Summary Smokeless Tobacco in US, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the US tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028. Smokeless tobacco has been increasing in popularity within the US over the past decade, with over a 13% rise in sales and also growth in consumption. Production of snuff has more than doubled from 1990 to 2017, while chewing tobacco products has more than halved during the same period. UST is the key amaerican smokeless tobacco market leader, accounting for more than half of ......
$975

Black Friday in the UK – 2019

Black Friday in the UK - 2019 Summary The Black Friday in the UK - 2019 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes. Scope - Shoppers squeezed more of their Christmas spend into the Black Friday period in 2019, with overall participation 3.1ppts higher than 2018. - Although purchases of electricals & technology products continue to dominate Black Friday spend - particularly driven by the success of Amazon and its Hero products - penetration in this category fell 4.0ppts on last year. - Retailer penetrations for the fashion and beauty category - second only in size to e......
$3500

Philippines Haircare – Market Assessment and Forecasts to 2023

Philippines Haircare - Market Assessment and Forecasts to 2023 Summary The Filipino haircare sector is led by the shampoo category in value terms in 2018, while conditioner category is forecast to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading distribution channel for haircare products in the sector. Flexible packaging is the most commonly used pack material, while rigid plastics is forecast to grow the fastest during 2018-2023. Kids & babies accounted for the leading share in the consumption of haircare products in the country. Unilever, Procter & Gamble and Colgate-Palmolive Company are the leading players in the Filipino haircare sector. This Country Profile report on the Haircare sector in the Philippines provides insights on high grow......
$875

India Haircare – Market Assessment and Forecasts to 2023

India Haircare - Market Assessment and Forecasts to 2023 Summary The Indian haircare sector is led by conditioner category in both value and volume terms while the styling agents category is expected to register the fastest value growth during 2018-2023. Convenience stores is the leading distribution channel for the haircare products in the country. Flexible packaging is the most commonly used pack material in the Indian haircare sector, followed by rigid plastics and rigid metal. Marico ltd, Unilever and L`Oreal S.A. are the leading companies in the Indian haircare sector. This Country Profile report on the Haircare sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share o......
$875

Romania Haircare – Market Assessment and Forecasts to 2023

Romania Haircare - Market Assessment and Forecasts to 2023 Summary The Romanian haircare sector is led by shampoo category in value terms, whereas hair colorants was the leading volume category in 2018. The perms & relaxers category is forecast to register the fastest value and volume growth during 2018-202. L`Oreal S.A., Henkel AG & Co. KGaA, and Unilever are the top three companies in the Romanian haircare. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare products while rigid plastics is the most commonly used pack material in the country. This Country Profile report on the Haircare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and ma......
$875

South Africa Haircare – Market Assessment and Forecasts to 2023

South Africa Haircare - Market Assessment and Forecasts to 2023 Summary The South African haircare sector is led by the conditioner category in value terms in 2018 and the category is also forecast to register fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country. Rigid plastics is the commonly used pack material in the sector. Aditionally, the older consumers (55+ years) accounted for the highest consumption of haircare in the country. L'Oréal S.A., Procter & Gamble & Co KGaA, and Coty, Inc are the leading players in the sector. This Country Profile report on the Haircare sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, catego......
$875

Australia Haircare – Market Assessment and Forecasts to 2023

Australia Haircare - Market Assessment and Forecasts to 2023 Summary The Australian haircare sector is led by the shampoo category in both value and volume terms. The Styling agents category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in the Australian haircare sector, followed by flexible packaging and rigid metal. Older consumers (55+ years) accounted for the highest consumption of haircare products in the country. L'Oréal S.A., Unilever, and Procter & Gamble are the top three companies in the Australian haircare sector. This Country Profile report on the Haircare sector in Australia provides insight......
$875

Spain Haircare – Market Assessment and Forecasts to 2023

Spain Haircare - Market Assessment and Forecasts to 2023 Summary The Spanish haircare sector is led by the shampoo category in both value and volume terms, while hair colorants category is forecast to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in Spain followed by flexible packaging and rigid metal. L`Oreal S.A., Procter & Gamble and Revlon, Inc. are the leading players in the Spanish haircare sector. This Country Profile report on the Haircare sector in Spain provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market sh......
$875

Sweden Haircare – Market Assessment and Forecasts to 2023

Sweden Haircare - Market Assessment and Forecasts to 2023 Summary The Swedish haircare sector is led by shampoo category in value terms, whereas hair colorants was the leading volume category in 2018. The hair colorants category is forecast to register the fastest value growth during 2018-2023, while the shampoo category is forecast to register the fastest growth in volume terms during the same period. Henkel AG & Co. KGaA, L`Oreal S.A., and Coty, Inc. are the top three companies in the Swedish haircare. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare products while rigid plastics is the most commonly used pack material in the country. This Country Profile report on the Haircare sector in Sweden provides insights on high growth categories to t......
$875

Canada Haircare – Market Assessment and Forecasts to 2023

Canada Haircare - Market Assessment and Forecasts to 2023 Summary The Canadian haircare sector is led by the shampoo category in the value terms, in 2018, while the salon haircare category is forecast to register fastest value growth during 2018-2023. L'Oréal S.A., Procter & Gamble & Co KGaA, and Coty, Inc are the leading players in the sector. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country, while Rigid plastics is the commonly used pack material in the sector. Moreover, the older consumers (55+ years) accounted for the highest consumption of haircare in the country. This Country Profile report on the Haircare sector in Canada provides insights on high growth categories to target, trends in the usage of package materials, categor......
$875
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy