Failure Case Study: Meiji Karl Extruded Corn Snack – A brand that failed to adjust for social and economic change

2017-08-22
Price :
Published : Aug-2017
No. of Pages : 18

Failure Case Study: Meiji Karl Extruded Corn Snack – A brand that failed to adjust for social and economic change

Summary

“Failure Case Study: Meiji Karl Extruded Corn Snack”, is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind the failure of Meiji Karl, one of Japan’s long-established snack brands. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.

Meiji Karl was launched as Japan’s first extruded corn snack, and has been on the market for nearly 50 years. Its sales reached JPY19bn in the 1990s. However, in the 21st century, the sales of Meiji Karl started to get sluggish, and Meiji announced the termination of production of the brand for eastern Japan by August 2017.

Scope

– Meiji Karl is a snack for young consumers. However, the size of Meiji Karl’s target audience has shrunk, and the brand did not react to the change proactively.
– The rising power of convenience store chains is exacerbating Meiji Karl’s difficulties, as they generally stock top-selling products. Two major chains have dropped the brand from their shelves.
– Identifying demographic changes and developing products accordingly is crucial, while keeping up with the evolution of technology and media is necessary to identify influential media tools for product promotion.

Reasons to buy

– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Filed in: Food & Beverage
Publisher : GlobalData
More Reports
Title Price Buy Now

Baking Ingredients (Bakery & Cereals) Market in Bulgaria – Outlook to 2022: Market Size, Growth and Forecast Analytics

Baking Ingredients (Bakery & Cereals) Market in Bulgaria - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Baking Ingredients (Bakery & Cereals) Market in Bulgaria - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Baking Ingredients market in Bulgaria. Baking Ingredients - individual ingredients or combinations of ingredients designed for baking. E.g. baking fruits, marzipan, baking yeast, icing etc. Also, includes cooking chocolate. Baking Ingredients market in Bulgaria registered a positive compound annual growth rate (CAGR) of 1.40% during the period 2012 to 2017 with a sales value of BGN 124.34 Million in 2017, an increase of 1.38% over 2016. The market achieved its strongest performance in 2016, when it grew by 1.47......
$500

Baking Ingredients (Bakery & Cereals) Market in Hungary – Outlook to 2022: Market Size, Growth and Forecast Analytics

Baking Ingredients (Bakery & Cereals) Market in Hungary - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Baking Ingredients (Bakery & Cereals) Market in Hungary - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Baking Ingredients market in Hungary. Baking Ingredients - individual ingredients or combinations of ingredients designed for baking. E.g. baking fruits, marzipan, baking yeast, icing etc. Also, includes cooking chocolate. "Baking Ingredients market in Hungary registered a positive compound annual growth rate (CAGR) of 3.78% during the period 2012 to 2017 with a sales value of HUF 6,755.54 Million in 2017, an increase of 3.61% over 2016. The market achieved its strongest performance in 2015, when it grew by 3.93%......
$500

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Saudi Arabia – Outlook to 2022: Market Size, Growth and Forecast Analytics

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Saudi Arabia - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Saudi Arabia - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in Saudi Arabia. Cookies (Sweet Biscuits) - all sweet biscuits, including American style cookies (sweetened dough). Includes chocolate covered cookies/biscuits, filled biscuits (e.g. Oreos), and wafers. Cookies (Sweet Biscuits) market in Saudi Arabia registered a positive compound annual growth rate (CAGR) of 5.15% during the period 2012 to 2017 with a sales value of SAR 1,884.72 Million in 2017, an increase of 4.81% over 2016. The market achieved its stronges......
$500

Ambient (Canned) Pasta (Pasta & Noodles) Market in New Zealand – Outlook to 2022: Market Size, Growth and Forecast Analytics

Ambient (Canned) Pasta (Pasta & Noodles) Market in New Zealand - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Ambient (Canned) Pasta (Pasta & Noodles) Market in New Zealand - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Ambient Pasta market in New Zealand. Ambient Pasta - These are shelf stable packs of (non-dried) pasta which do not require chilling or refrigeration. These are very rare in most countries. Ambient Pasta market in New Zealand registered a positive compound annual growth rate (CAGR) of 1.49% during the period 2012 to 2017 with a sales value of NZD 26.13 Million in 2017, an increase of 1.46% over 2016. The market achieved its strongest performance in 2016, when it grew by 1.61% over its previous year ......
$500

Ambient (Canned) Pasta (Pasta & Noodles) Market in Belgium – Outlook to 2022: Market Size, Growth and Forecast Analytics

Ambient (Canned) Pasta (Pasta & Noodles) Market in Belgium - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Ambient (Canned) Pasta (Pasta & Noodles) Market in Belgium - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Ambient Pasta market in Belgium. Ambient Pasta - These are shelf stable packs of (non-dried) pasta which do not require chilling or refrigeration. These are very rare in most countries. Ambient Pasta market in Belgium registered a positive compound annual growth rate (CAGR) of 4.07% during the period 2012 to 2017 with a sales value of EUR 5.08 Million in 2017, an increase of 3.85% over 2016. The market achieved its strongest performance in 2016, when it grew by 4.32% over its previous year and its weakest p......
$500

Baking Ingredients (Bakery & Cereals) Market in Czech Republic – Outlook to 2022: Market Size, Growth and Forecast Analytics

Baking Ingredients (Bakery & Cereals) Market in Czech Republic - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Baking Ingredients (Bakery & Cereals) Market in Czech Republic - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Baking Ingredients market in Czech Republic. Baking Ingredients - individual ingredients or combinations of ingredients designed for baking. E.g. baking fruits, marzipan, baking yeast, icing etc. Also, includes cooking chocolate. Baking Ingredients market in Czech Republic registered a positive compound annual growth rate (CAGR) of 3.34% during the period 2012 to 2017 with a sales value of CZK 1,769.95 Million in 2017, an increase of 3.19% over 2016. The market achieved its strongest performance in ......
$500

Ambient (Canned) Pasta (Pasta & Noodles) Market in Hong Kong – Outlook to 2022: Market Size, Growth and Forecast Analytics

Ambient (Canned) Pasta (Pasta & Noodles) Market in Hong Kong - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Ambient (Canned) Pasta (Pasta & Noodles) Market in Hong Kong - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Ambient Pasta market in Hong Kong. Ambient Pasta - These are shelf stable packs of (non-dried) pasta which do not require chilling or refrigeration. These are very rare in most countries. Ambient Pasta market in Hong Kong registered a positive compound annual growth rate (CAGR) of 3.40% during the period 2012 to 2017 with a sales value of HKD 0.40 Million in 2017, an increase of 3.18% over 2016. The market achieved its strongest performance in 2016, when it grew by 3.49% over its previous year and its w......
$500

Baking Ingredients (Bakery & Cereals) Market in Singapore – Outlook to 2022: Market Size, Growth and Forecast Analytics

Baking Ingredients (Bakery & Cereals) Market in Singapore - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Baking Ingredients (Bakery & Cereals) Market in Singapore - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Baking Ingredients market in Singapore. Baking Ingredients - individual ingredients or combinations of ingredients designed for baking. E.g. baking fruits, marzipan, baking yeast, icing etc. Also, includes cooking chocolate. Baking Ingredients market in Singapore registered a positive compound annual growth rate (CAGR) of 4.06% during the period 2012 to 2017 with a sales value of SGD 49.07 Million in 2017, an increase of 3.85% over 2016. The market achieved its strongest performance in 2015, when it grew by 4......
$500

Ambient (Canned) Pasta (Pasta & Noodles) Market in South Korea – Outlook to 2022: Market Size, Growth and Forecast Analytics

Ambient (Canned) Pasta (Pasta & Noodles) Market in South Korea - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Ambient (Canned) Pasta (Pasta & Noodles) Market in South Korea - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Ambient Pasta market in South Korea. Ambient Pasta - These are shelf stable packs of (non-dried) pasta which do not require chilling or refrigeration. These are very rare in most countries. Ambient Pasta market in South Korea registered a positive compound annual growth rate (CAGR) of 10.12% during the period 2012 to 2017 with a sales value of KRW 824.82 Million in 2017, an increase of 8.64% over 2016. The market achieved its strongest performance in 2016, when it grew by 10.54% over its previous ye......
$500

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Austria – Outlook to 2022: Market Size, Growth and Forecast Analytics

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Austria - Outlook to 2022: Market Size, Growth and Forecast Analytics Summary Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Austria - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in Austria. Cookies (Sweet Biscuits) - all sweet biscuits, including American style cookies (sweetened dough). Includes chocolate covered cookies/biscuits, filled biscuits (e.g. Oreos), and wafers. Cookies (Sweet Biscuits) market in Austria registered a positive compound annual growth rate (CAGR) of 2.24% during the period 2012 to 2017 with a sales value of EUR 596.37 Million in 2017, an increase of 2.19% over 2016. The market achieved its strongest performance in 2015,......
$500
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy