France – The Future of Foodservice to 2020

2016-10-11
Price :
Published : Oct-2016
No. of Pages : 171

France – The Future of Foodservice to 2020

Summary

French economy was disproportionally affected by the 2008 recession, which has had a lasting effect on consumer confidence in the country. Unemployment remains high at around 10%, which is approximately twice that of comparable economies Germany and the United Kingdom. This combination of high unemployment and low consumer confidence has resulted in an increased price and value focused consumers.

French foodservice remains highly fragmented, with 56% of consumers preferring independent operators. Partially driven by the recent recession, consumer preferences have evolved over the last five years. Consumers are now more likely to be value focused and there is a growing demand for offerings that can be consumed quickly and at non-conventional times.

French foodservice market is dominated by restaurants, with the Quick Service Restaurants (QSR) sub-channel set to represent a rapidly growing share of the industry’s restaurant channel. The channel is fairly fragmented but remains dominated by McDonald’s France, which makes up 17% of the total Quick Service Restaurants (QSR) market by revenue. French Quick Service Restaurants (QSR) channel is branching out into offering products traditionally associated with other channels. Alcohol has long been available in many French fast food outlets, and an enhanced coffee and baked goods proposition is being rolled out by growing numbers of operators in the channel.

Full Service Restaurants (FSR) channel is by far the largest in the French foodservice market, representing approximately 40% of total revenues. While there are some large players, the channel remains highly fragmented, with a significant number of independent, low turnover outlets. Full Service Restaurants (FSR) in France are more traditional than other channels, mostly serving French food and drinks.

Although consumers are beginning to show a growing interest in more varied and innovative products, quality and consistency remain more valued than novelty. This trend is however likely to change, and the channel risks losing increasingly adventurous and disappointed consumers to more affordable, adaptable and daring Quick Service Restaurants (QSR).

The report “France – The Future of Foodservice to 2020” provides extensive insight and analysis of France’s Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis –
– Overview of France’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on France’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
– Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within France’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
– Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the French population.
– Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
– Case Studies: Learn from examples of recent successes and failures within the French foodservice market.

Companies mentioned in this report: Agapes Restauration, Alto Café, Au Fut et a Mesure, Barberousse ,Bertrnad Restauration, Brurger King, Buffalo grill SA ,Columbus Café ,Deliveroo ,Foodora ,France Quick, French Coffee Shop ,FrogPubs ,Garden Ice Cafe ,Groupe FLO ,Groupe Le Duff ,KFC ,La Boucherie, La Pataterie ,Leon De Bruxelles, Les Relais d’Alsace, McDonald’s France, Pizza Hut, Serare SAS, Starbucks, Subway France, Sushi Shop, Take Eat Easy, Yum! Brands

Scope

– A weak economy, high unemployment and stagnant wages dampened growth in French foodservice prior to 2015. The French foodservice sector is more traditional than in comparable countries; independent operators and FSR are key components of the market. In the FSR channel large players all serve similar food and drink offerings.
– French consumers are becoming more adventerous in their foodservice choices and are increasingly unsatified with exisiting options; this is especialy pronounced amongst younger consumers. The QSR channel has been growing at the expense of the FSR channel by offering a greater variety of food options to these consumers.
– Convenience factors are growing as a motivation for a visit to a foodservice outlet. Channels such as QSR and coffee and tea shops are well placed to benefit from this trend.

Reasons to buy

– Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
– Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within France’s foodservice market.

Filed in: Food & Beverage, Food Service
Publisher : GlobalData
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