Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services

2012-02-15
Published : Feb-2012

Summary

Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services” is the result of an extensive multi-industry survey drawn from WMI’s exclusive panel of global business travelers. It contains in-depth analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

  • The report features the opinions of hotel industry consumer respondents related to the following:
  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Importance of green certifications and key sustainable facilities
  • Critical social responsibility initiatives
  • Major technology features and key drivers influencing online reservations
  • Importance of mobile technology services
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business

Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel, the change in hotel accommodation expenditures and determine business growth opportunities.
  • Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
  • Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
  • Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
  • Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

Global Business Traveler Survey Report

Published:  February 2012
No.OF Pages: 125
Price: Single User License US$ 2000      Corporate User License US$ 4000

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Table of Contents

1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of Survey Respondents

2 Executive Summary

3 Hotel Visits and Expenditure
3.1 Average Stay at Business Hotels
3.1.1 Average duration of stay at business hotels – travel frequency
3.1.2 Average duration of stay at business hotels – occupational group
3.1.3 Average duration of stay at business hotels – company turnover
3.2 Expenditure on Hotel Accommodation
3.2.1 Expenditure on hotel accommodation – travel frequency
3.2.2 Expenditure on hotel accommodation – company turnover
3.2.3 Expenditure on hotel accommodation – industry type
3.3 Change in Expenditure on Hotel Accommodation
3.3.1 Change in expenditure – travel frequency
3.3.2 Change in expenditure – company turnover

4 Trends in Business Travel
4.1 Popular Hotel Types
4.1.1 Popular hotel types – travel frequency
4.1.2 Popular hotel type – gender
4.1.3 Popular hotel types – age
4.1.4 Popular hotel types – company turnover
4.2 Finest Hotel Destinations
4.2.1 Finest hotel destinations – travel frequency
4.2.2 Finest hotel destinations – company turnover
4.3 Preferred Modes of Hotel Selection
4.3.1 Preferred modes of hotel selection – travel frequency
4.3.2 Preferred modes of hotel selection – age
4.3.3 Preferred modes of hotel selection – company turnover
4.4 Key Channels for Research
4.4.1 Key channels for research – travel frequency
4.4.2 Key channels for research – age
4.4.3 Key channels for research – company turnover

5 Expectations of Green Initiatives
5.1 Importance of Green Certifications
5.1.1 Importance of green certified hotels – travel frequency
5.1.2 Importance of green certified hotels – turnover
5.2 Customer Expectations of Key Sustainable Facilities
5.2.1 Customer expectations of sustainable hotel facilities – travel frequency
5.2.2 Customer expectations of sustainable hotel facilities – company turnover
5.3 Critical Social Responsibility Initiatives
5.3.1 Critical social responsibility initiatives – travel frequency
5.3.2 Critical social responsibility initiatives – company turnover
5.3.3 Critical social responsibility initiatives – industry type

6 Expectations of Key Technological Initiatives
6.1 Chief Technology Features
6.1.1 Chief technology features – travel frequency
6.1.2 Chief technology features – turnover
6.2 Key Website Features Influencing Online Reservations
6.2.1 Key website features influencing online reservations – travel frequency
6.2.2 Key website features influencing online reservations – age
6.2.3 Key website features influencing online reservations – company turnover
6.3 Importance of Mobile Technology Services
6.3.1 Importance of mobile technology services – travel frequency
6.3.2 Importance of mobile technology services – company turnover

7 Future Developments for Business Growth
7.1 Key Drivers of Frequent Visits
7.1.1 Key drivers of frequent visits – travel frequency
7.1.2 Key drivers of frequent visits – age
7.1.3 Key drivers of frequent visits – company turnover
7.2 Popularity of Promotional Offers
7.2.1 Popularity of promotional offers – travel frequency
7.2.2 Popularity of promotional offers – age
7.2.3 Popularity of promotional offers – company turnover
7.3 Top Industry Leaders

8 Appendix
8.1 Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About World Market Intelligence
8.5 Disclaimer

List of Tables

List of Figures

 

Filed in: Tourism
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