Global Pantyliner Market 2016-2020

2015-12-16
Price :
Published : Dec-2015
No. of Pages : 69

The research analyst predicts the global pantyliner market to grow steadily at a CAGR of over 5% during the forecast period. Increased awareness about feminine hygiene has prompted manufacturers to focus on new marketing strategies. Brand visibility has increased due to a number of campaigns on social media such as Facebook and YouTube. These campaigns are significantly increasing the adoption of pantyliners.

Although the pantyliner market is in its nascent stage, it is gaining traction due to change in perception regarding pantyliners among consumers. This changing perception in women is a major driver for the growth of the pantyliner market. Governments are taking initiatives by pushing companies to come up with innovations and marketing strategies to change the perceptions of society. From top players such as P&G to premier players, vendors are increasingly trying to usher in new ideas and motivating women for their self-motivation and betterment, thus driving the growth of the overall market.

Category segmentation and analysis of the global pantyliner market

  • Regular
  • Scented
  • Unscented
  • Maxi
  • Others

The global pantyliners market was dominated by the regular segment, with a share of more than 64% in 2015. This is mainly because of easy availability and market visibility of these products. As per The market analysis, this segment is expected to contribute more than $2 billion in revenue by 2020.

Geographical segmentation and analysis of the global pantyliner market

  • Americas
  • APAC
  • Europe
  • MEA

The global pantyliner market was dominated by the Americas in 2015, accounting for over 45% of the market share, and is expected to contribute more than $1 billion in revenue by 2020. The adoption of feminine hygiene products, especially tampons, menstrual cups, and pantyliners, is high in the Americas because of high awareness rates and the high proportion of working women.

Competitive landscape and key vendors

The global pantyliner market is competitive, with vendors competing on the basis of product differentiation, portfolio, and pricing. However, at present, the major international vendors dominate the market. Many private labels are also entering the market, as the majority of women perceive private labels to be of good quality.

The leading vendors in the market are -

  • P&G
  • Kimberly-Clark
  • Edgewell Personal Care
  • Unicharm
  • Johnson and Johnson
  • Premier

Other prominent vendors in the market include Berry, Natacare, Ontex International, First Quality Enterprises, Fujian Hengan Group, Kao, Millie & More, My Bella Flor, PayChest, and Seventh Generation.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global pantyliner market?
  • What are the key market trends impacting the growth of the pantyliner market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global pantyliner market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global pantyliner market?
Filed in: Beauty and Personal Care, Consumer Goods
Publisher : Technavio
More Reports
Title Price Buy Now

Global Halal Cosmetics Market 2017-2021

About Halal Cosmetics Halal cosmetics and personal care products are widely recognized for their purity and quality assurance, which are also adding to the growth of global halal cosmetics market. For a product to be certified halal, it should not contain alcohol, should not be tested on animals, and should not contain animal ingredients. Food products that are prohibited according to the Islamic Sharia law should also be avoided during the synthesis of halal cosmetics. Every Halal product needs to gain a Halal certification, which guarantees to consumers that the product does not contain any forbidden components. Halal certificate is issued for a fee by a certifying body. The analysts forecast global halal cosmetics market to grow at a CAGR of 14.63% during the period 2017-2021. Co......
$3500

Global After Sunburn Care Products Market 2017-2021

Sun care products protect the skin and hair from harmful UV radiation. Based on their functionality, sun care products can be categorized into three: sun protection, after-sun, and self-tanning products. The analysts forecast global after sunburn care products market to grow at a CAGR of 10.16% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global after sunburn care products market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of after sunburn care products. The market is divided into the following segments based on geography: Americas APAC Europe MEA The report, Global After Sunburn Care Products Market 2017-2021, has been prepared ......
$3500

Global Foodservice Gloves Market 2017-2021

The growth of the foodservice disposable gloves segment can be attributed mainly to the enhanced features of raw materials used in manufacturing these gloves. For instance, some of the market players such as Omni International and Emerald Latex Gloves Company provide vinyl gloves, which have anti-microbial property. This helps reduce the risk of cross contamination in food items in commercial kitchens. The analysts forecast global foodservice gloves market to grow at a CAGR of 5.91% during the period 2017-2021. Covered in this report This report covers the present scenario and the growth prospects of the global foodservice gloves market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of foodservice gloves. The market is div......
$3500

Household and Sanitary Paper Product Market in Denmark to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Denmark to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Denmark. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Denmark? - How is the household and sanitary paper product market divide......
$513

Household and Sanitary Paper Product Market in Netherlands to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Netherlands to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Netherlands. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Netherlands? - How is the household and sanitary paper product m......
$513

Household and Sanitary Paper Product Market in Asia to 2021 – Market Size, Development, and Forecasts

The report package Household and Sanitary Paper Product Market in Asia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in different Asian countries. The package includes household and sanitary paper product country reports from the following countries: Bangladesh, China, India, Indonesia, Iran, Japan, Jordan, Kazakhstan, Kyrgyzstan, Lebanon, Malaysia, Mongolia, Nepal, Oman, Pakistan, Philippines, Qatar, Singapore, South Korea, Sri Lanka, Thailand, Vietnam, Yemen The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, c......
$7838

Household and Sanitary Paper Product Market in Hungary to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Hungary to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Hungary. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Hungary? - How is the household and sanitary paper product market divide......
$513

Household and Sanitary Paper Product Market in Senegal to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Senegal to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Senegal. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Senegal? - How is the household and sanitary paper product market divide......
$513

Household and Sanitary Paper Product Market in Azerbaijan to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Azerbaijan to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Azerbaijan. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Azerbaijan? - How is the household and sanitary paper product mark......
$513

Household and Sanitary Paper Product Market in Lebanon to 2021 – Market Size, Development, and Forecasts

The report Household and Sanitary Paper Product Market in Lebanon to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Lebanon. The research includes historic data from 2010 to 2016 and forecasts until 2021 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented tables and graphs. The report helps answer the following questions: - What is the current size of the household and sanitary paper product market in Lebanon? - How is the household and sanitary paper product market divide......
$513