The market research analyst forecasts the global sparkling wine market to grow at a moderate CAGR of more than 2% until the end of 2020. The rise in wine consumption, especially during the festive season, is driving the sparkling wine market globally. For instance, while Waitrose supermarket reported a staggering 188 % increase over 2014 in the sale of English sparkling wine, the sales of Chapel Down English Sparkling Brut and Rosé increased by 300% in Marks & Spencer for the same period. Also, the increasing demand for some of the finest brands of wine is impelling the prospects of growth. For instance, Piper-Heidsieck is one of the premium brands of sparkling wine associated with numerous prestigious events worldwide. This brand has been the official champagne for the Cannes Film Festival for past two decades and has sponsored the Oscars over the last few years. As a result, the rising consumption of wine during special occasions and festive season will positively affect the market for sparkling wine during the forecast period.
Factors like increasing popularity of wine in APAC and other developing markets will aid the prospects for market growth during the forecast period. Rising disposable income coupled and rapid adoption of western traditions has propelled the growth of the sparkling wine market in APAC and other developing countries like Brazil, South Africa, and Mexico. This recent increase in the consumption of sparkling wine during weddings and parties in this region is expected to drive the market during the forecast period.
Segmentation by distribution and analysis of the sparkling wine market
- Supermarkets and hypermarkets
- Specialist retailers
- Convenience stores
During 2015, the supermarket and hypermarkets segment dominated the global sparkling wine market with a market share of close to 46% in terms of distribution. With popular supermarkets like Marks and Spencer, Tesco, Sainsbury and ASDA selling sparkling wine and growing presence of supermarkets in developing countries, this market is expected to grow steadily during the forecast period.
Geographical segmentation and analysis of the sparkling wine market
In 2015, EMEA dominated the sparkling wine market with a market share of close to 44%. EMEA has the presence of countries such as Germany, France, Italy, Spain, and Russia accounting for close to 75% of the total wine production. The rising popularity of sparkling wine and increase in sales during festivals and will propel the market for sparkling wine in the region.
Competitive landscape and key vendors
The global sparkling wine market is highly fragmented with many producers, wineries, and distributors. There is intense competition among the vendors on the basis of pricing, quality, innovation, service, promotion, and distribution. Therefore, to survive and succeed in an intensely competitive environment, vendors have to distinguish their service offerings through a clear and unique value proposition.
Key vendors in this market are -
- E. & J. Gallo Winery
- Treasury Wine Estates
- The Wine Group
Other prominent vendors in the market are Accolade Wines, Bacardi, Bronco Wine Company, Bronco Wine Company, Casella Wines, Castel Group, Caviro, Constellation Brands, Davide Campari-Milano, E&J Gallo Winery, Group Italiano Vini, J García Carrión, and Pernod Ricard.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global sparkling wine market?
- What are the key market trends impacting the growth of the global sparkling wine market?
- What are the challenges to market growth?
- Who are the key vendors in the global sparkling wine market?
- What are the market opportunities and threats faced by the vendors in the global sparkling wine market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global sparkling wine market?