Technology has led to a positive influence on the education vertical with a significant increase in the usage of IT based products. The need to develop digitally equipped classrooms has resulted in schools investing more to improve connectivity and virtual learning. As a result, there is an improvement in student and classroom hardware ratio. The market research analysts predict the global stylus pen for interactive whiteboard market to reach a market size of over USD 730 million in 2019.
Educational institutions worldwide are incorporating international learning models and standards to improve the quality of education. This has enabled the active adoption of blended learning and it is fostering the demand for stylus pens for interactive whiteboards across the globe.
Key market drivers, trends and challenges for the market
The global stylus pen for interactive whiteboard market is characterized by various innovative advances in technology. Innovations has improved the functioning, display, and compatibility features of interactive white boards, thereby influencing the overall efficiency of the product by leaps and bounds. Modernizations is observed in terms of enhancement of network capabilities and conference control to improve compatibility and integration of interactive whiteboards with other devices in classrooms.
Deployment of digital learning environment is a key trend in this market. The acceptance of online and blended learning methods has stimulated an emphasis on advanced technologies to aid digital content development for education. Teaching methods used in classroom have undergone major improvements during the past couple of years. The introduction of learning management systems (LMS) has made development of content faster for academicians and education experts.
However, the market is witnessing a key challenge in terms of the high cost associated with the implementation of SMART technologies. Schools, especially in the emerging markets of Africa or the APAC region with relatively less funding pose a significant challenge. The requirement of hardware is dependent on the number of students per class. Given the population in majority of these nations is large, the students in each class is comparatively higher, and this in turn increases the total cost of adoption.
Geographical segmentation of the stylus pens for interactive whiteboard market
The education sector in Europe has witnessed overwhelming adoption of technology until 2014. The higher education sector in this region, in particular, is experiencing higher growth with the implementation of blended learning in universities. The enrollment of international students in Europe is also high due its reputable education systems. These trends will continue to buoy growth in this region helping the market record more than USD 244 million in terms of revenue during the forecast period.
Key vendor analysis for the stylus pens for interactive whiteboard market
- Seiko Epson
- SMART Technologies
Latin America is an emerging market that exhibits huge growth potential for interactive white board stylus pens in the region. Various countries in the region, such as Argentina, Colombia, Mexico, and Uruguay have witnessed heavy government investments in education tech resources, and it is expected to immensely benefit international vendors to expand their presence in the region.
Key questions answered in the report
- What are the key factors driving the stylus pens for interactive whiteboard market?
- What are the key market trends impacting the growth of the stylus pens for interactive whiteboard market?
- What are the various opportunities and threats faced by the vendors in the stylus pens for interactive whiteboard market?
- Market shares for APAC, Americas, and EMEA?
- Key outcome of the five forces analysis on the stylus pens for interactive whiteboard market?
- Growth forecast of the stylus pens for interactive whiteboard market?